Does my pricing graphic make sense?

by 14 replies
16
I am in the process of designing a new site, and am going to get a graphic designer to do me a nice set of custom pricing tables for our 2 packages.

There seem to be many ways to display price, with no real answer as to which one is the best way.

I have put a quick mock together and will be asking the designer to tidy/spruce it up, as well as match it with my branding.

Here it is - Does it make sense to you? And do you have any other feedback? The service is press release writing and distribution. Also, for reference - the thick black box around the middle package will move around, depending on which package you hover over:

http://www.pieceofcakepr.com/wp-cont...01/Pricing.jpg

The mock really is just a quick and scatty example for the designer to use, so don't go commenting on quality etc. My main goal is to present the information logically, so that all packages make sense - as well as the distinctions between them.

Cheers,
Jim.
#main internet marketing discussion forum #graphic #make #pricing #sense
  • Anyone got any feedback?
    • [1] reply
    • It makes sense but your gold price point should be higher or at least equal to the spread between the first two price packages.

      • [1] reply
  • Yes I would also say that 39, 59 or 69 and 99 would do better. You only have a 10 dollar spread between the two.

    Why not an opening special order now and get a free upgrade so if they go 39 they get the 59 package and if they order 59 they get the 99 package. Just thoughts in my head, I try to stop them but they just come.

    Where is the free one at, can't see it.
    • [1] reply
    • There will be no free one sadly.

      Each distribution takes around an hour of research time - so it isn't viable.

      I always wish I could have offered one for free, but I also wanted to offer a high quality, non-automated service, so it wasn't possible. Managed to build a very profitable business though, without a free model.

      Proof that free isn't always needed!
      • [1] reply
  • It's an awesome method for some businesses - just depends on what model they're using. The way I see it - people love free - so if you can incorporate it, go for it!
    • [1] reply
    • Graphically, the only thing I would add would be carrying the shaded background bars into the 'hover box'. Otherwise, very logical and easy to follow.

      Why do price differences have to be evenly staggered? I caught on to what the OP was doing immediately.

      > The $10 difference between the middle price point and the upper one make going for the upper one a no brainer.

      > Some might even think the upper price is a mistake and grab it before the 'real' price is put up.
      • [ 1 ] Thanks
      • [2] replies
  • I'm with Alexa and John on this one. I instantly knew that the point was for no one to buy the middle Tier. If someone is already paying $89, whats another $10 to get all the great features? This way you get the tire kickers who get the lowest package, then when people want to upgrade they go to the highest package.
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    Does my pricing graphic make sense?

    I am in the process of designing a new site, and am going to get a graphic designer to do me a nice set of custom pricing tables for our 2 packages. There seem to be many ways to display price, with no real answer as to which one is the best way.