Does my pricing graphic make sense?

14 replies
I am in the process of designing a new site, and am going to get a graphic designer to do me a nice set of custom pricing tables for our 2 packages.

There seem to be many ways to display price, with no real answer as to which one is the best way.

I have put a quick mock together and will be asking the designer to tidy/spruce it up, as well as match it with my branding.

Here it is - Does it make sense to you? And do you have any other feedback? The service is press release writing and distribution. Also, for reference - the thick black box around the middle package will move around, depending on which package you hover over:

http://www.pieceofcakepr.com/wp-cont...01/Pricing.jpg

The mock really is just a quick and scatty example for the designer to use, so don't go commenting on quality etc. My main goal is to present the information logically, so that all packages make sense - as well as the distinctions between them.

Cheers,
Jim.
#graphic #make #pricing #sense
  • Profile picture of the author JimMichael
    Anyone got any feedback?
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    • Profile picture of the author PPC-Coach
      It makes sense but your gold price point should be higher or at least equal to the spread between the first two price packages.

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      • Profile picture of the author Jon Patrick
        I agree. It immediately jumped out at me that the pricing was weird. The different packages should be more evenly staggered in price.
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        • Profile picture of the author BrashImpact
          X3 here, the pricing is really Weird...Caught my eye instantly. Make sure and get a strong spread between the upper and lower pricing if the middle pricing is your Bread and Butter where you expect to make the most sales.

          Also i would recommend placing more value on the Upper End and raise the price... People will buy it, and many times just from an Ego stand point as they want the very best the offer has to offer.

          The graphic format is fine...The pricing and its structure needs more fine tuning...
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          • Profile picture of the author Alexa Smith
            Banned
            I thought the pricing was a "clever ploy" to make sure that absolutely nobody goes for the middle option. Which they certainly won't. I assumed that was the plan? In which case: it will work).

            I think it looks very good, anyway.

            (One of you needs to run a spell-check on it, at some point: you have a missing letter in "prompting" at the moment, and maybe others I didn't notice ).
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            • Profile picture of the author JimMichael
              Ah - Alexa - You got it!

              Exactlemoi, the plan is to have nobody buy the middle tier, and attempt to bump everyone up to the top.
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  • Profile picture of the author hustlinsmoke
    Yes I would also say that 39, 59 or 69 and 99 would do better. You only have a 10 dollar spread between the two.

    Why not an opening special order now and get a free upgrade so if they go 39 they get the 59 package and if they order 59 they get the 99 package. Just thoughts in my head, I try to stop them but they just come.

    Where is the free one at, can't see it.
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    • Profile picture of the author JimMichael
      There will be no free one sadly.

      Each distribution takes around an hour of research time - so it isn't viable.

      I always wish I could have offered one for free, but I also wanted to offer a high quality, non-automated service, so it wasn't possible. Managed to build a very profitable business though, without a free model.

      Proof that free isn't always needed!
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      • Profile picture of the author hustlinsmoke
        Originally Posted by JimMichael View Post

        There will be no free one sadly.

        Each distribution takes around an hour of research time - so it isn't viable.

        I always wish I could have offered one for free, but I also wanted to offer a high quality, non-automated service, so it wasn't possible. Managed to build a very profitable business though, without a free model.

        Proof that free isn't always needed!
        Yeah I figured that but thought I would try for it lol. I have a new website coming up and actually will be doing something like this to market it. As well as about a dozen other ways.
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  • Profile picture of the author JimMichael
    It's an awesome method for some businesses - just depends on what model they're using. The way I see it - people love free - so if you can incorporate it, go for it!
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    • Profile picture of the author JohnMcCabe
      Graphically, the only thing I would add would be carrying the shaded background bars into the 'hover box'. Otherwise, very logical and easy to follow.

      Originally Posted by PPC-Coach View Post

      It makes sense but your gold price point should be higher or at least equal to the spread between the first two price packages.

      Originally Posted by Jon Patrick View Post

      I agree. It immediately jumped out at me that the pricing was weird. The different packages should be more evenly staggered in price.
      Why do price differences have to be evenly staggered? I caught on to what the OP was doing immediately.

      > The $10 difference between the middle price point and the upper one make going for the upper one a no brainer.

      > Some might even think the upper price is a mistake and grab it before the 'real' price is put up.
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      • Profile picture of the author hustlinsmoke
        Your right but some things I'm anal on and that is one, I just seem to notice things like that on a page. Force of habit. Change is hard for me but I do try and do adapt, not because I want too but because I have too to make money on the web.

        Originally Posted by JohnMcCabe View Post

        Graphically, the only thing I would add would be carrying the shaded background bars into the 'hover box'. Otherwise, very logical and easy to follow.





        Why do price differences have to be evenly staggered? I caught on to what the OP was doing immediately.

        > The $10 difference between the middle price point and the upper one make going for the upper one a no brainer.

        > Some might even think the upper price is a mistake and grab it before the 'real' price is put up.
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      • Profile picture of the author billyme
        Originally Posted by JohnMcCabe View Post

        Graphically, the only thing I would add would be carrying the shaded background bars into the 'hover box'. Otherwise, very logical and easy to follow.





        Why do price differences have to be evenly staggered? I caught on to what the OP was doing immediately.

        > The $10 difference between the middle price point and the upper one make going for the upper one a no brainer.

        > Some might even think the upper price is a mistake and grab it before the 'real' price is put up.
        Yup, those were my thoughts. I'd definitely jump on it as a buyer - as opposed to an even price distribution (especially if it's super even - that gives me the creeps and makes me question the value). If it's too even, you have to think about which option to get... then you usually end up backing out to do research for another seller or even just change your mind.
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  • Profile picture of the author James.N
    I'm with Alexa and John on this one. I instantly knew that the point was for no one to buy the middle Tier. If someone is already paying $89, whats another $10 to get all the great features? This way you get the tire kickers who get the lowest package, then when people want to upgrade they go to the highest package.
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