Using Amazon to send targeted buyers to my list...
I've been lurking around and reading posts on the warrior forum for quite a while now and I've gotten so much helpful information here that I wanted to share my little bit of knowledge and give a tiny bit of what I've received back. Apologies if I ramble a bit, this is my first ever thread here so please be patient with me....
I won't pretend to know a lot about IM, in fact I'd say I know less than most people on this forum but I stumbled across a method that I've been using to both build my list full of buyers and also make some sales.
I have been selling ebooks through Amazon as I think it's a great way to find targeted buyers who are hungry and ready to spend. Amazon gets huge monthly traffic - estimates I've checked always clock in at over 100 million.
Since I've been writing my ebooks but don't know a lot about PPC, SEO, or other traffic generation I decided to try and leverage Amazon and let them do all the hard work for me
So I put my ebook on sale for a low price - anything around $3. I had them on sale for a dollar but I found they weren't selling too well. I guess people perceive the higher price to be a sign of better quality. My ebooks aren't very long but I make sure that they answer the problem that the buy has. Clear and to the point.
When someone buys an ebook and they open it up they find a thank you page with a link to my membership site where they can claim their free gifts. Usually these are 2 other ebooks which I have on sale on Amazon. This entices them over to my squeeze page where they join my list. After which I send them an autoresponder sequence with relevant further training on whatever niche they are interested in.
During these emails I politely offer them upsells.....this is where the money is made These upsells are a huge value pack of tonnes of related ebooks, most of which are just MRR or PLRs. They can purchase these for the OTO which is $27.
I'm getting a good take up on this - around 20% on average. You see I'm not really interested in the Amazon sales, these are purely for the function of getting me highly targeted buys to click through and join my list. It's then I go to work through the autoresponder sequence and set them up for the upsell....
I've been finding that this system works well and takes a lot of the hassle out of finding targeted buyers. Amazon is full of buyers (obviously) so all you have to do is put up some good quality ebooks and off you go.
And don't think that writing ebooks is hard, you'd be surprised how easy it is once you get going and there's lots of great information out there that you can adapt and put your own spin on.
So....that's it Warriors - it's a very general overview but that's how I've been using Amazon to get targeted BUYERS to sign up to my list.
It sound simple and thankfully for me it is simple
It's nearly 2am here now so I'm off to bed but I'll be back tomorrow if you have any questions about the specifics of what I'm doing.
I hope someone will get some value out of this method and put it to good use for their business.
All the best,
Noel.
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