Testimonial - Changing my theme improved my bounce rate!

5 replies
Hey everyone -

I tried something a few weeks ago, and the results have been absolutely astonishing. I will share it here, I might be able to help someone else by it.

My best website, Welcome - Learn How to Play Keyboard Online! Learn How to Play Keyboard is getting a nice amount of traffic. But the bounce rate was 73%. Needless to say, I was not happy about it.

All my other sites had a much, MUCH lower bounce rate, (also less traffic). The biggest difference in this site was the theme. I was using a theme that had a lot of things on the home page, like featured posts, featured pages, author box, etc. It was a very busy looking homepage.

I decided it might be too distracting, and did not draw in the visitors enough. So I switched to a much simpler theme, one of my favorites, the BlogoLife theme.

AND... my bounce rate has dropped gradually but swiftly, everyday, and is now at 49% and still dropping. I have not changed anything else at all, just the theme.

I am using a static homepage, and have tried to make it as attractive as possible, while encouraging visitors to checking out more of the content.

So, anyone else out there debating whether you should change something on your site, it might be worth it!

Still learning everyday --
#bounce #changing #improved #rate #testimonial #theme
  • Profile picture of the author mahol
    but too much bounce rate is also harmful....i am not saying that you are in red alert, but if suppose it will be in 500 or more it would be harmful....i read somewhere.
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    • Profile picture of the author James.N
      Just another reason why you need to split test and at some point look at your analytics. The smallest changes can make a HUGE difference!
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  • Profile picture of the author ss442
    That is interesting. I recently made a change to two of my blogs and the viewership exploded. Funny how simple can be best.
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    Ed Sunderland

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  • Profile picture of the author ZaphodBeebleBrox
    Great example and thanks for sharing, it's nice to see proof

    We also just changed out theme, but our purpose was to get more email subscribers. We put the email subscribe front and center above the fold and our subscription rates have risen daily...

    ...it's so important to test test test and not get stuck in the "but I like this theme because it looks pretty" mentality...unless of course, you're not interested in creating a following of people interested in what you have to say and offer that is...

    Great work and thanks for posting!
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  • Profile picture of the author sbishop
    TEST TEST TES!!!

    Even if you feel good about your website you should be tring to improve it!
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