A couple of weeks ago I started a split test for two squeeze pages. Page A includes a short paragraph about myself and lists in bullets points the things subscribers will learn from the free video they'll get access to when they join my newsletter.
Page B is minimalist: just an enticing headline (the same as page B), an opt-in box and barely anything else. Here are the results:
Page A opt-in rate: 19%.
Page B opt-in rate: 30%.
So, quite an improvement. Now, here's where it gets weird.
Sales generated by page A: 11.
Sales generated by page B: 5.
That's right. Page B has a considerably higher opt-in rate, yet in generated considerably less sales.
I could have understood if it generated the same amount of sales as squeeze page A. It would have meant that those extra opt-ins it created were not buyers, just freebie seekers.
But generating that fewer sales? I simply don't understand this.
I hope it's just that the sales sample size until now is too small and this difference in sales is just an accident, because otherwise I'm confused about this.
What do you think?