What do you think about this name for my business?

30 replies
Hi guys,

I've been looking for ages for a name for my video business and I can't really come up with anything good. Basically, my business is about producing videos for web sites.

Some of my competitors have names like GrumoMedia, Epipheo Studios, SalesVideoShop, MyPromoVideos, Video Sales Letter King, etc.

I don't really like most of them to be honest.

The only thing that I came up with for myself is EduardMedia.com (also got the domain, it was available). I pretty much like it cause it has the word "media" in it and it helps me aim my services at a general audience instead of just the IM world. Thing is, it revolves around my name, "Eduard", and I have a feeling that might be a problem for my team or for my clients, cause it looks too much "me-oriented". However, I had people telling me that it's good and it brands my name better.

What do you think?
#business
  • Profile picture of the author stevet563
    Sounds great. Nice name. You should buy the .net and .org versions too before your competitors do.
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  • Profile picture of the author RySpencer
    Has a ring to it, and it is personalized. If you have the domain run with it.
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  • Profile picture of the author social saint
    Yeah that sounds good to me and like you pointed out, this domain name would let you create a brand/authority for yourself at what you do best.. Eg. David Airey
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    • Profile picture of the author juice
      If you are going to use your name - StingaMedia.com is STRONG!

      Cool last name that has some pizzazzzz
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  • Profile picture of the author vivi62
    I dont think that name would put anyone off using your services so I dont see why it would not be a good name.
    Regards
    vivi62
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  • Profile picture of the author Paul Gram
    I think it depends on your marketing strategy. If you ever wanted to do some media like radio/TV or something where people need to type in your domain name then they are probably going to spell it wrong. You could go with it though and then get an easy to remember and spell domain name that forwards to it if need be.

    One other thing to consider is if you ever want to sell the business and you have it branded under your personal name it might be an issue.
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  • Profile picture of the author MaryKathan
    I like it - easy to remember...
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  • Profile picture of the author chrisjenva
    I think it's fine. Has a nice sound to it and it's not to specific. Go for it.
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  • The EduardMedia is nice, but I'm curious why you did not go with last name "Stinga" ? - it seems easy to brand, etc.
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    • Profile picture of the author JohnMcCabe
      Another vote for StingaMedia. Here in the USA, ending words in 'a' rather than 'er' (i.e. "gangsta" for gangster) is hot right now. Also much harder to misspell (do you want people looking for/typing in 'EdwardMedia'?)
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      • Profile picture of the author Eduard Stinga
        Originally Posted by stevet563 View Post

        Sounds great. Nice name. You should buy the .net and .org versions too before your competitors do.
        I have the .com domain for EduardMedia but I'm not sure why I should buy the .net and .org versions? Why would my competitors buy them and what could happen?

        Originally Posted by MoneyMagnetMagnate View Post

        The EduardMedia is nice, but I'm curious why you did not go with last name "Stinga" ? - it seems easy to brand, etc.
        Because I'm not English and "Stinga" is how my name would be spelled with English characters. In my native language (Romanian), it would be written as "Stîngă", which is not far from how "Stinga" sounds though. That's why I went with "Eduard", it's pretty much the "Engliesht" thing about my name.

        Originally Posted by sbucciarel View Post

        I like it. Sounds good. I don't see why there would be a problem with personal branding unless you were planning to sell the company in the future.
        If that would be the only problem, then there's no problem at all

        Originally Posted by JohnMcCabe View Post

        Another vote for StingaMedia. Here in the USA, ending words in 'a' rather than 'er' (i.e. "gangsta" for gangster) is hot right now. Also much harder to misspell (do you want people looking for/typing in 'EdwardMedia'?)
        Same as above for StingaMedia, I think "Stinga" sounds weird in English. But talking about EdwardMedia - I can just get that domain and redirect it to my main one.

        LE - sh*t, it's not available

        Oh well, I guess EduardMedia sounds better than I thought initially, I wasn't really expecting to get such positive results.
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  • Profile picture of the author pheonixrises
    It's definitely fine, although I agree that your last name would be awesome!

    Whichever you choose, as long as you work to make the brand strong you should do great.
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  • Profile picture of the author sbucciarel
    Banned
    I like it. Sounds good. I don't see why there would be a problem with personal branding unless you were planning to sell the company in the future.
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  • Profile picture of the author rusty1212
    I think it can work ! As long as you provide a quality product i don't see why not.
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  • Profile picture of the author George Wright
    I like the name. You may want to run it by a trademark attorney just to be safe.

    Spelled with a W, Edward Cenima, is a major brand in the US.

    It's probably not a problem, however, as I said, just to be safe...

    George Wright
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    • Profile picture of the author Eduard Stinga
      Originally Posted by George Wright View Post

      I like the name. You may want to run it by a trademark attorney just to be safe.

      Spelled with a W, Edward Cenima, is a major brand in the US.

      It's probably not a problem, however, as I said, just to be safe...

      George Wright
      I'm not really sure - but what could happen wrong? I checked on Google for "Edward Cenima" but I couldn't find anything.

      =====

      Guys - I really wasn't expecting to get only positive feedback about the name. For some reason I thought it would be bad because it's not general and it revolves around me, so people might get "upset". I was thinking about all sorts of existing names, neither of them revolve around a person's name (GrumoMedia, Epipheo Studios, MyPromoVideos, etc. - even big companies like Universal Studios, Columbia Pictures, etc.). Turns out that my logic was bad, so I'm glad that I asked for feedback about it here on the forum, I was just about to start looking for some more names

      Time to get to work then, logo, site, video, etc..

      I guess after a few months I'll never even think again if the name is good or not, I'll just go with it. Like Juliet would say, "What's in a name?"

      Btw - someone said I should get the .net and .org domains as well. Can anyone please explain why I should do that?
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  • Because I'm not English and "Stinga" is how my name would be spelled with English characters. In my native language (Romanian), it would be written as "Stîngă", which is not far from how "Stinga" sounds though. That's why I went with "Eduard", it's pretty much the "Engliesht" thing about my name.

    Good point on the Stinga twist, Eduard, I see what you mean...your EduardMedia.com should work much better in that respect.

    Best of Success,
    3M
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  • Profile picture of the author Targeted Traffic
    Eduard...a strong name...and a common one, i think it'll do great coupled with the best techniques
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  • Profile picture of the author johan_malmo
    Seems personal and general for a media company. I could hire a company called EduardMedia!
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  • Profile picture of the author SarahZT
    I like it! Has a great ring to it... would definitely go with it.
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  • Profile picture of the author paul_1
    Perfect name! I couldn't suggest anything better than it!
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  • Profile picture of the author Richy Burns
    I really like it, StingaMedia.com wouldnt be too bad either
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  • Profile picture of the author Torreylee
    It's a cool name. You should lock up the other TLD extensions though if this is a longterm business venture.
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  • Profile picture of the author Steven Miranda
    I like it!
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  • Profile picture of the author Eduard Stinga
    Can anyone explain why I should get the .net and .org for it as well?
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  • Profile picture of the author stevet563
    Hi Eduard Stinga,

    If you have a popular site that gets a lot of traffic somebody could buy the .org or .net version of your site and take some traffic away from you. Somebody might type in the wrong extension and go to your competitors site instead. If you have the domain already you can just do a redirect and forward them to your .com site.
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  • Profile picture of the author juice
    Google is okay with this kind of redirect - it gives you some JUICE!
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  • Profile picture of the author smartdept
    I recommend not putting your name in your production company. In Hollywood, sometimes being a nobody is a good thing because it means you haven't produced anything that sucks.

    Best of luck on your production company venture
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  • Profile picture of the author Randall Magwood
    Would've been nice if you could have inserted the word "video" in your business and domain name. This would give most people an unconscious opinion that you only deal with videos or video production.
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  • Profile picture of the author Dan Riffle
    I want to throw in one last vote for StingaMedia. I get pumped just thinking about the branding! Quick, off-the-cuff thought for the logo: StingaMedia in a font that makes it look tall and majestic with a badass bee leaning his back into the S, arms crossed, sunglasses. "Got stung by other graphics companies? We'll help you create a Buzzzzzz"

    Maybe a little too on the nose, but just a quick thought.
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