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Which google should I rank for?

by Anoopchawla
15 replies
Hey there, I have a site that is made for Indian audience so my question is should I focus on ranking on first page of google.co.in since it is Indian audience or should I try to rank for google.com as from many years people are use to type google.com.:confused:
#google #rank
  • Profile picture of the author wilken
    From my experience I don't think there is a big difference. If your expected visitors are from India, the site will rank about the same position in the both versions of Google. Most probably it won't be exactly the same but there won't be a big discrepancy either.
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  • Profile picture of the author Anoopchawla
    No there is a difference that is why asking for example for one of my targeted keyword I am ranking on 2nd page in .co.in but in .com I am nowhere to be seen.
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    • Profile picture of the author wilken
      Originally Posted by Anoopchawla View Post

      No there is a difference that is why asking for example for one of my targeted keyword I am ranking on 2nd page in .co.in but in .com I am nowhere to be seen.
      Could you share this so we can look into it?
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  • Profile picture of the author UMS
    If it's an Indian audience, then obviously try to rank it on google.co.in

    Remember that if you are outside the US, if you type in google.com, you will get automatically redirected to the Google version for your country that you are searching from.
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    • Profile picture of the author Anoopchawla
      Originally Posted by UMS View Post

      If it's an Indian audience, then obviously try to rank it on google.co.in

      Remember that if you are outside the US, if you type in google.com, you will get automatically redirected to the Google version for your country that you are searching from.
      Absolutely this is what I expect, so why there is a difference in the rankings?
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    • Profile picture of the author wilken
      Originally Posted by UMS View Post

      Remember that if you are outside the US, if you type in google.com, you will get automatically redirected to the Google version for your country that you are searching from.
      You can change this option immediately from the Google's home page if you want but I suppose most people won't do it.
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  • Profile picture of the author semaximizer
    If your audience is from India, then ranking on google.co.in is better and that is what you need to target.
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  • Profile picture of the author John Romaine
    Originally Posted by Anoopchawla View Post

    Hey there, I have a site that is made for Indian audience so my question is should I focus on ranking on first page of google.co.in since it is Indian audience or should I try to rank for google.com as from many years people are use to type google.com.:confused:
    Heres a few considerations that I would take into account.

    1. Language. What language is the site in? English is a secondary language in India.

    2. Currency. Will you be selling anything? If so, what currency?

    3. Search volume. Have a look within the GKT. I bet you the search volume for .com and .com.in is SIGNIFICANTLY different.

    Certainly dont just 'assume' that your search placement positioning will be the same for Google.com and Google.com.in.

    I sell numerous products within both Australia and the global marketplace, and my rankings for identical search terms vary big time.
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    • Profile picture of the author Anoopchawla
      Originally Posted by ramone_johnny View Post

      Heres a few considerations that I would take into account.

      1. Language. What language is the site in? English is a secondary language in India.

      2. Currency. Will you be selling anything? If so, what currency?

      3. Search volume. Have a look within the GKT. I bet you the search volume for .com and .com.in is SIGNIFICANTLY different.

      Certainly dont just 'assume' that your search placement positioning will be the same for Google.com and Google.com.in.

      I sell numerous products within both Australia and the global marketplace, and my rankings for identical search terms vary big time.
      1. Still people here prefer sites in English rather than Hindi.
      2. Indian Rupees.
      3. Already Checked.
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  • Profile picture of the author John Romaine
    Have you considered two separate sites?

    I know this may not be applicable in all cases, but chances are, if you have a product to sell, you can quickly and easily leverage the one site to fit both markets.

    Might be something to consider.

    BTW - I would definitely focus on the .com.in initially, given that you're selling in Indian currency.
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  • Profile picture of the author Anoopchawla
    I don't want to focus on US market.
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    • Profile picture of the author John Romaine
      Originally Posted by Anoopchawla View Post

      I don't want to focus on US market.
      Well then. Why did you ask? :confused:
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    • Profile picture of the author princecapri
      Originally Posted by Anoopchawla View Post

      I don't want to focus on US market.
      I don't get it. You rank #2 in .co.in, and nowhere in .com; so why do you want advice on focusing on ranking if you are already ranked?
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  • Profile picture of the author YasirYar
    Since your website sells products that sell in Indian rupees, you should focus on ranking on Google.co.in. Whenever people type Google in India, they will be directed to this site, and so it will be much easier for you to rank on google.co.in. Not only will it be easier but the traffic you will get is also going to be much more targeted.
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