I am a visual learner. I need to read it.
All through my college days, I took copious notes when attending a lecture. (the closest thing I can think of to a video). Very soon after that class (usually that night), I would rewrite and rearrange my notes.
Fortunately I have (or is it had as I get older) a good memory. For me that memory is even better if I see it written down. My retention rate and my comprehension rates are much higher from written than oral.
No this is not true of everyone. But I feel that the market has forgotten that there are different learning styles. If I want to "learn" something, I need to avoid the distractions of speech, accents, etc. I want to go back over a phrase right then if I didn't get it. If I am getting a general concept, videos, lectures, webinars are ok.
Think about us marketers. If you set out to educate us, how about a pdf of the video. A great big thank you goes out to those of you who do.
One last thing - you never learn a skill the first time through. It takes repetition. It is very hard to keep referring to a video to remind me about a point. Well, I really don't have to do that because I make notes and can usually rely on those. How much nicer to have that pdf with screen shots.
What do you agree or disagree with? How do you handle it if you have a different learning style?