51 replies
Although "hate" may be a strong word, I certainly do not prefer them as my style of learning.

I am a visual learner. I need to read it.

All through my college days, I took copious notes when attending a lecture. (the closest thing I can think of to a video). Very soon after that class (usually that night), I would rewrite and rearrange my notes.

Fortunately I have (or is it had as I get older) a good memory. For me that memory is even better if I see it written down. My retention rate and my comprehension rates are much higher from written than oral.

No this is not true of everyone. But I feel that the market has forgotten that there are different learning styles. If I want to "learn" something, I need to avoid the distractions of speech, accents, etc. I want to go back over a phrase right then if I didn't get it. If I am getting a general concept, videos, lectures, webinars are ok.

Think about us marketers. If you set out to educate us, how about a pdf of the video. A great big thank you goes out to those of you who do.

One last thing - you never learn a skill the first time through. It takes repetition. It is very hard to keep referring to a video to remind me about a point. Well, I really don't have to do that because I make notes and can usually rely on those. How much nicer to have that pdf with screen shots.

What do you agree or disagree with? How do you handle it if you have a different learning style?

Carol Smith
#hate #videos
  • Profile picture of the author richblogs
    Well, fair enough. Each to his/her own.

    It's not as if it's hard to find the same information in multiple places on the internet. If you don't like videos why not just try somewhere else for the information?
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    • Profile picture of the author Sunfyre7896
      Originally Posted by richblogs View Post

      Well, fair enough. Each to his/her own.

      It's not as if it's hard to find the same information in multiple places on the internet. If you don't like videos why not just try somewhere else for the information?
      Agreed. Everyone has their own style. For instance I like a hybrid of video and plain text when learning something. I prefer when there is a video of someone doing a powerpoint. All you see are the powerpoints with some detail, not just over-headings, but I like hearing someone explain them a bit in further detail. I guess the points allow me to stay focused so I know what to note, but the voice allows me to also keep focused so that I'm not just daydreaming while reading.

      This is just my way and is not fit for everyone. I think that many people do great with videos. In fact, I think I read that most people are better with videos than any other format. However, there are still people that prefer straight audio or text only formats. I think that there should always be an alternative if it's an online class or some other format that is formal. But as for advertising, I think videos are what is becoming the future as in other areas because of the majority.
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  • Profile picture of the author cbnet
    I also prefer PDF files than videos. PDF files are easier to be read at one's own pace, unlike videos where the listener is at the mercy of speakers. One can also make one's notes on PDF files. I wish if the video tutorial makers also make PDF files for the benefit of those who prefer reading. It will enhance value of their products.
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    • If you don't like videos why not just try somewhere else for the information?

      Because if it's proprietary, the information can't be had anywhere else.

      I'm with the OP. If you want me to absorb something, put it in print. Not to mention that I won't watch any video over 2 minutes.

      Fiverr recently made a major announcement using a video of a hand puppet being voiced by someone with a heavy fake German accent. Video, fail. Puppet with no human facial expressions, fail. Hard-to-understand audio, fail. Not duplicating this information in print, major fail.

      Even worse than videos (in my opinion) are podcasts. And I don't understand why people produce podcasts at all -- that fad should have died years ago. As far as I can tell nobody transcribes their podcasts, so search engines have no access to that information.

      When you put information in a non-print format, you're locking it away.

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      • Profile picture of the author Keith Everett
        fluffythewondercat: Everyone has an opinion, however you are not portraying the actual facts, you are just portraying "your facts".

        Professor Puppet, the fiverr gig you are referring to as a "fail" is still one of Fiverr's most successful gigs. I interviewed the guy behind the gig and this fail as you call it has boosted his back end comedy business tremendously.

        You say you don't watch videos past 2 minutes, yes a lot of people don't but also a lot of people do, especially if they are instructional videos. If you buy an instructional DVD and put it in your DVD player, you don't turn it off after 2 minutes do you?

        Yes, pdf's are great, lots of people love them, Amazon say they are even outselling real books, however there are still plenty of people who hate reading, can't read too well or just plain old prefer video.

        Keith
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        • Profile picture of the author travlinguy
          Originally Posted by kweb777 View Post

          fluffythewondercat: Everyone has an opinion, however you are not portraying the actual facts, you are just portraying "your facts".

          Professor Puppet, the fiverr gig you are referring to as a "fail" is still one of Fiverr's most successful gigs. I interviewed the guy behind the gig and this fail as you call it has boosted his back end comedy business tremendously.

          You say you don't watch videos past 2 minutes, yes a lot of people don't but also a lot of people do, especially if they are instructional videos. If you buy an instructional DVD and put it in your DVD player, you don't turn it off after 2 minutes do you?

          Yes, pdf's are great, lots of people love them, Amazon say they are even outselling real books, however there are still plenty of people who hate reading, can't read too well or just plain old prefer video.

          Keith
          I think the point here is many marketers on both sides, video and print, see things only one way. There are many offers I run across that I won't even bother with unless I can read about them.

          It seems a shame that the creator of the offer has actually gotten me to click on his pitch and then immediately lose me because he only offers one method to evaluate his stuff.
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          • Profile picture of the author primoquest
            I think this is great information to consider if you are creating a product... put your product into multiple formats and give your customers more of their learning style.

            I would even go as far to say that your products should be put in mobi and MP3 formats, but only if it jives with your target market.

            Example: If you market to senior citizens, then creating mobi files would be a waste of time, but for young people... gamers, for example, mobi might be be perfect.

            A sales product could be put in MP3, so customers could listen while driving around on sales calls.

            Going back to the Hate Videos thread...

            I love videos because I can speed them up and get them to "fast-reading" speeds using my GOM player, then I will read the pdfs as I watch the video for better retention, so I guess I prefer both formats.

            I plan on offering multiple formats on all future products.
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            • Profile picture of the author Keith Everett
              I love videos too. you can stop them, implement what the speaker is saying then go on to the next part.




              Originally Posted by primoquest View Post

              I think this is great information to consider if you are creating a product... put your product into multiple formats and give your customers more of their learning style.

              I would even go as far to say that your products should be put in mobi and MP3 formats, but only if it jives with your target market.

              Example: If you market to senior citizens, then creating mobi files would be a waste of time, but for young people... gamers, for example, mobi might be be perfect.

              A sales product could be put in MP3, so customers could listen while driving around on sales calls.

              Going back to the Hate Videos thread...

              I love videos because I can speed them up and get them to "fast-reading" speeds using my GOM player, then I will read the pdfs as I watch the video for better retention, so I guess I prefer both formats.

              I plan on offering multiple formats on all future products.
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            • Professor Puppet, the fiverr gig you are referring to as a "fail" is still one of Fiverr's most successful gigs. I interviewed the guy behind the gig and this fail as you call it has boosted his back end comedy business tremendously.

              You're assuming that everyone who buys a Fiverr gig is an expert marketer. That's such an obvious fallacy it's almost not worth mentioning.

              People buy Fiverr gigs all day long that will do them absolutely no good in the long run. Professor Puppet is an appropriate prop for a children's video. A friend of mine sells seatback video systems (you know, the kind you use to lull your kids into a trance so they won't bug you) and he finds PP to be effective.

              When you're a multimillion dollar international corporation in the Alexa 250 and you choose PP as your spokesperson it tells me you're not real sharp in the marketing department. Is Fiverr's target audience children?

              But hey, don't let me stop you. By all means, use PP for your videos. Make 'em nice and long and incomprehensible.

              What I think I'm beginning to see is a generation gap in this thread, the folks who got an actual public school education versus those raised on Sesame Street, but to confirm that I would have to know how old Carol is and it's rude to ask a lady's age. But that's okay, you're safe from having to learn something, because older people don't have any money, right?

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              • Profile picture of the author Keith Everett
                fluffythewondercat

                Your reply doesn't make any sense, but perhaps that is the aim, right?




                Originally Posted by fluffythewondercat View Post

                Professor Puppet, the fiverr gig you are referring to as a "fail" is still one of Fiverr's most successful gigs. I interviewed the guy behind the gig and this fail as you call it has boosted his back end comedy business tremendously.

                You're assuming that everyone who buys a Fiverr gig is an expert marketer. That's such an obvious fallacy it's almost not worth mentioning.

                People buy Fiverr gigs all day long that will do them absolutely no good in the long run. Professor Puppet is an appropriate prop for a children's video. A friend of mine sells seatback video systems (you know, the kind you use to lull your kids into a trance so they won't bug you) and he finds PP to be effective.

                When you're a multimillion dollar international corporation in the Alexa 250 and you choose PP as your spokesperson it tells me you're not real sharp in the marketing department. Is Fiverr's target audience children?

                But hey, don't let me stop you. By all means, use PP for your videos. Make 'em nice and long and incomprehensible.

                What I think I'm beginning to see is a generation gap in this thread, the folks who got an actual public school education versus those raised on Sesame Street, but to confirm that I would have to know how old Carol is and it's rude to ask a lady's age. But that's okay, you're safe from having to learn something, because older people don't have any money, right?

                fLufF
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                • Profile picture of the author Scott Nelson
                  I think each technology has its place.

                  Sometimes it's much more effective to show how something is done.
                  If the subject matter is something that needs to be referred to again and again a pdf or hardcopy is perhaps more effective.


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      • Profile picture of the author yourreviewer
        Originally Posted by fluffythewondercat View Post

        [i]

        Even worse than videos (in my opinion) are podcasts. And I don't understand why people produce podcasts at all -- that fad should have died years ago. As far as I can tell nobody transcribes their podcasts, so search engines have no access to that information.

        --
        You must be kidding right?

        Podcasting is a fantastic way of driving traffic and building your list.

        Podcasting provides the most flexible way of consuming information. You can listen to podcasts when you are exercising, driving a car, doing your household chores something which you can't do with print or video.

        Here are a couple of examples of marketers providing transcripts of their content.

        podcast | The Smart Passive Income Blog

        Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks – with Ramit Sethi | Business Tips

        Here are a few more marketers using podcasting to provide great value to their target audience.

        Podcast | Internet Business Mastery

        Podcast Internet Marketing Business Blog James Schramko
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        • I produce videos for our site on a weekly basis - most of them screencasts, some are interview style, to-camera. I agree 100% with the OP. It's possible to make absolutely great videos, and it's possible to make very, very poor videos.

          Personally, I view this as a lack of respect for the viewer. When someone takes the step of giving my content their attention, however briefly, it's incumbent upon me to provide them the best return on their time investment that I possibly can. It's respect, and it's mutually beneficial - my content gets attention and the viewer gets good content - and hopefully sticks around for more.

          Being realistic, there's a fine balance between producing quality content quickly, and time and monetary resources. I really do hope that our videos are considered at least "good", and we take a lot of time to edit out the kinds of issues that some posters above refer to. In fact, creating a good video takes a long time - we usually spend 1 to 1.5 hours per 1 minute of finished video.

          Learning styles are also very important. We try to have transcripts - also great for SEO - and mp3 versions of the video available - audio only versions of chats/interview videos are very useful for people who like podcasts etc. When possible (and it's not always) we try and create examples, images, mindmaps, particularly for the premium content on the site.

          Here's some things I think you should consider when making video content:
          • Respect your viewer's time
          • Edit it as tight as possible given your tools, skill level and time available.
          • Make transcripts available
          • Make audio only version available
          • Consider creating additional supporting content - graphics, mindmaps, PDF checklists, anything else you can think of.

          Is our stuff any good? You decide - here's a few examples we have publicly available:


          An example site review (our site)

          One other thing you should look into is Enounce MySpeed - it's a really cool piece of software that lets you speed up online video viewing without chipmonking the voices - highly recommended.
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          • Profile picture of the author mojojuju
            Originally Posted by AMcDermott View Post

            Is our stuff any good? You decide - here's a few examples we have publicly available:

            Yes, your stuff is good.

            As you mentioned, it's important to respect the viewer's time, but I see too many marketers who don't seem to respect the viewer's time.

            1. They don't seem like they know what they're going to say ahead of time and that results in a lack of flow in their speech. They say 'Um' a lot and that's distracting.
            2. They don't edit out long pauses in their videos.
            3. I noticed that in your video, you had your FTP client ready to go. Others will make the viewer wait for them to stumble around and start up their FTP program, then you have to wait for them to connect, and then they make you wait for them to navigate to the directory they need to be in. Unless learing how to FTP is part of the lesson, they need to edit that out.
            Very important was that you knew what you were talking about. It seems like you rehearsed it, and you talked at a good pace and didn't trip up with a bunch of "um, you know, like um" type stuff.

            I'm not a video learning type, but if I'm going to watch a video it better not waste my time.
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          • Profile picture of the author primoquest
            One other thing you should look into is Enounce MySpeed - it's a really cool piece of software that lets you speed up online video viewing without chipmonking the voices - highly recommended.
            GOM Player does a good job with this too, but it's FREE!
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      • Profile picture of the author Mike Hill
        Originally Posted by fluffythewondercat View Post

        Not to mention that I won't watch any video over 2 minutes.

        You don't watch movies?
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  • Profile picture of the author travlinguy
    Originally Posted by CarolSmith View Post

    I am a visual learner. I need to read it.
    If you prefer to read then chances are you're an auditory learner because people who like reading actually "hear" the words as they read.

    That is my preferred style of learning.

    I almost always back away from videos unless there's no other way and I really need the info. Not only are videos not my favorite way of learning, so many of them just plain suck. Lot's of people out there with video cameras and software but that doesn't make them teachers.
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  • Profile picture of the author Shoot
    I hate videos because they are SLOW. I cannot stand when someone takes 5 min to open a file.
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  • Profile picture of the author Michelle Stevens
    I prefer video every time.
    I have bad eyesight even with glasses and reading for any length of time from a computer screen gives me a headache.
    I agree though each to their own and there seems to be trend for including .pdf and mp3 files along with videos lately
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  • Profile picture of the author Suthan M
    I think choosing either video or a PDF is a matter of personal preference and choice.

    Some people will say they prfer the casual reading of an article, while other might appreciate the visual details that they can get in videos.

    As an creator, it is best to work on both and provide both- but sometimes, due to lack of resources, or maybe future planning, only one is given at the moment.

    That said, I am quite surprise that audio fanatics have not jumped in yet, and say they prefer LISTENING on the go (such as when commuting to work) rather than be bogged down to sit to read or watch video. :p
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    • Profile picture of the author Keith Everett
      Good point Suthan, although some instructional products are hard to release on audio because of the very "visual" side to learning. I did a WSO last year called "How To make a Killer Camtasia Video"

      It was 10 videos and 10 audios of the videos, so I was trying to produce a product to watch plus a product to listen to only. The audios didn't really work because it's very hard to show how to edit a video by audio only.





      Originally Posted by Suthan M View Post

      I think choosing either video or a PDF is a matter of personal preference and choice.

      Some people will say they prfer the casual reading of an article, while other might appreciate the visual details that they can get in videos.

      As an creator, it is best to work on both and provide both- but sometimes, due to lack of resources, or maybe future planning, only one is given at the moment.

      That said, I am quite surprise that audio fanatics have not jumped in yet, and say they prefer LISTENING on the go (such as when commuting to work) rather than be bogged down to sit to read or watch video. :p
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  • Profile picture of the author xxxJamesxxx
    It's never bothered me video. Then again I do have a 24inch monitor so I can have a video on one side, work in the other.

    James Scholes
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  • Profile picture of the author ryannull
    I can relate to your frustration, but I prefer videos.

    Reading gives me a headache, and I have a hard time comprehending sometimes. I find, for my situation, videos are easier on the eyes and easier to understand.
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  • Profile picture of the author Ron Desi
    I'm an educator (many online classes) and produce spokesperson videos for clients. I think it depends on the audience and what you're trying to convey. A very effective method is combining "print" and video. I've produced videos where the text appears to the side of me as I'm talking. It is timed perfectly. Another is to do a powerPoint style presentation where the "PPT" slides are to the right and I'm on the left talking on video. The slides advance as I'm talking. This way it's both auditory and textual.

    I think it depends on your audience and the purpose. I often tell clients that if the video is 90 seconds or less, a spokesperson can work well. If over 90 seconds, text should appear to keep the viewer engaged while watching. That's just a guideline...not rule though.
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  • Profile picture of the author officer_iron
    I prefer screen capture videos because I've often found that a lot of people are not good writers. Many written guides are poorly written, vague, or completely leave steps out.

    I like being able to watch the actual actions that are being taught.

    That being said, I've definitely learned to create both a PDF guide and videos for my products to appeal to fans of both.
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  • Profile picture of the author pizzatherapy
    There are basically 3 types of learning style.
    1) Audio
    2) Visual
    3) Kinesthetic (Hands on learning)

    We can tend to be one type or a combination of all three.

    We all learn in different ways. I learn best through repetition. I prefer video and audio when I learn, but that's just me. I like the idea that I can pause a video to relearn a concept or idea.

    And because for me repetition is the key, I may watch or listen to an idea several times before I "get it". But that is just me...

    Here's the point: if you create information products, you are not creating them for you. You are creating them for your customers. And your customers unique learning style.

    As a product creator it is in your best interest to make that product available to as many people as possible. You want to give your customers a choice of different formats of your information.

    As far as going from video to pdf., you can just include screen shots as well as text.
    You can also just make an audio of what you are doing. (I've listened to plenty of audios in my car of video presentations...And it helped to learn the concept..

    Anyway that's my opinion and I'm sticking to it: if you take the time to make a product...make the time to have it available in different formats!
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  • Profile picture of the author celente
    Man I do not see the point of this thread.

    Seriously.....

    If you do NOT like webinars....DO NOT watch them!

    If you are using webinars, and they are converting well....Keep using them!


    Pretty simple really.
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    • Profile picture of the author robestrong
      I'm also really not a big fan of videos:

      - They are slow
      - They rarely are structured enough to learn well
      - It's hard to concentrate on them and anything else (which I can easily do while reading)
      - They are huge downloads
      - You need to have earphones
      - If you get interrupted it's hard to find your place

      There are a number of things that I'd like to do but I can't because I'd have to spend 6 or more hours watching a video. I could read that much content in minutes, maybe 2 hours, tops.

      I wish they would simply make both a video and a transcript available.
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  • Profile picture of the author travlinguy
    Something I learned long ago was what a mistake it can be to approach the market only from my own perspective. I'm not that fond of video but I know it works.

    The main market for MMO stuff is males 18 - 30. They tend to be in a hurry and don't particularly like to read much. So, give 'em video or audio. But don't neglect putting the material in print as well. Cover your bases.

    It would be a mistake for me to try and sell to the 18 - 30 crowd with my bias toward video. Again, the point here to cover your bases. Give people options because if you don't a smart marketer is going to come along and eat your lunch. Chomp, chomp.
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    • Profile picture of the author robestrong
      Originally Posted by travlinguy View Post

      Something I learned long ago was what a mistake it can be to approach the market only from my own perspective. I'm not that fond of video but I know it works.

      The main market for MMO stuff is males 18 - 30. They tend to be in a hurry and don't particularly like to read much. So, give 'em video or audio. But don't neglect putting the material in print as well. Cover your bases.

      It would be a mistake for me to try and sell to the 18 - 30 crowd with my bias toward video. Again, the point here to cover your bases. Give people options because if you don't a smart marketer is going to come along and eat your lunch. Chomp, chomp.
      Good point travlinguy. It's only going to increase as well, especially with the continual rise of youtube. I say this as an individual definitely within the 18-30 range, yet who still doesn't like video as a teaching medium.
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  • Profile picture of the author AppsFromHome
    HATE is a strong word, but it got me to check out the thread. =)

    I love video when it is integrated into a website the right way but I know what you mean when it comes to courses.

    An entire video course does irk me and I think videos should be used to SHOW something like how to install a wordpress theme, transfer files, etc...
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  • Profile picture of the author Troy_Phillips
    Chisel pertinent information on a 20 lb stone and people will buy it, carry it around for reference lol. If you are giving information that is not rehashed all over the web .. and it provides profitable for the consumer .. they will read it or watch it.

    I turn most of my articles into video and most of my videos I have an assistant transcribe.
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  • Profile picture of the author adammaxum
    video/images are definitely more popular out there with people.

    The thing is, a lot of people who make videos online suck at it.

    I actually prefer a video, with the transcript/pdf available to read if I don't feel like sitting through it. I also need to be able to fast forward the video if I want.
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  • Profile picture of the author Carol_A
    Well, if the video isn't a static page with someone rambling on and on, then there is a slide presentation, with PICTURES, which seems to me is "visual"......

    I prefer a mixture of visual leaning (pictures/with audio) and text to read...or scan.

    When a video has no controls at all, I click away FAST!

    Just my opinion...
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  • Profile picture of the author vip-ip
    I'm sorry you feel this way. But understand that a lot of what you hate about the video is probably due to the performance of the host. I mean, Ryan Deiss can talk for hours, and people listen - because he's an entertainer. He's a great sales pitch speaker! So, find videos that don't put you to sleep, and you might come to like video more than PDFs! After all, video can reveal subtleties that can hide behind bullet points and bare-bones explanations of things that may be new to you.

    When a video has no controls at all, I click away FAST!
    Me too!

    Best Regards,
    vip-ip ...
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  • Profile picture of the author Spock1
    We are over saturated by videos at this point anyway.

    Video killed the radio star.
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  • Profile picture of the author mwashington
    I think your exactly right. Learning styles will always be around so matching them up with the best marketing sytem means that you need to try hitting all the different methods and do some research and analysis as to where they fit the best.This is a science within itself naturally. and very few people around will have that kind of talent. I think the best method to instruct someone and make it stick is give that person the best help the person needs to retain the knowledge presented. I doubt if one method can fit all. I do not know of to many things where one method does the job without any adjusting. It certainly does not work in the teaching profession.
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    • Man I do not see the point of this thread.

      Seriously.....


      The point of this thread was to spark a useful discussion about learning styles, from which people can... learn. Turns out it may be both age and gender-related. Possibly genetic as well.

      Most of us market to people. Androids don't have wallets.

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  • Profile picture of the author quiescen
    What about combining a video with an article? Something like I do at How to Compose Your Own New Age Piano Music!
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  • Profile picture of the author Martin Lee Jr
    Man I really appreciate this thread, and seriously love WF

    We all have our own opinions on what is the better learning style, but there is one constant answer that all of us videomakers should consider.

    That is: MAKE A PDF ALONG WITH VIDEOS

    I see no reason to leave out a large group of people that like to learn by reading, no matter how great the video is.

    I'm glad I came by this thread - I'm in the process of finishing up a video course, but I will go back and make a pdf, and even consider an audio - to reach out to as many people as possible.

    To the OP - thanks for the thread
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  • Profile picture of the author lauchlan
    A 'visual' person who hates video! I wouldn't have expected that

    In any case, I think the best plan is to give people options to consume content the way they want.

    For membership content, put it in video, audio, transcript, summary, slides and whatever other formats people need.

    For sales and marketing content put some additional text on the page with key points from the video ...
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    Lauchlan Mackinnon, Ph.D
    Melbourne, Australia
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  • Profile picture of the author IM Leauge
    People Learn in different ways. Marketers need to realize this. Think about your customer. Make sure to provide more then one option to learning your material.
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  • Profile picture of the author Randall Magwood
    I have (supposedly) high speed internet via satellite. Now while the download times on my service is so-so... it's not worth it to sit and wait for a 40 minute video to load and buffer every 5 seconds. I would much rather choose a PDF over a video. I have no time to sit for hours for a sales video (or even helpful video) to load.
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    • Profile picture of the author aaronchen1
      i prefer videos to be honest. u get more info and i find it easier to learn tha reading, unless the writer of the product is an extremely good writer. things tend to get left out in written products. but thats just me.

      videos can waffle on sometimes though. do again it depends on the product creator.
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  • Profile picture of the author vvsingh
    I love videos. The effect of audio visual effect is long lasting on mind and it is a bit quicker to learn by video for me.
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    SEO Corporation is the the best company for Doctor SEO Services and social media optimization service
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  • Profile picture of the author vince wicks
    Having teaching background, I can tell you the following:

    1. There are different people. For some, video is better. For some, audio. For some, text.
    2. You need to find what works best for you and just stick to it.
    3. If you're a blogger, it's best to combine those media in a single post, Thus you'll be able to server all types of site visitors properly.
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  • Profile picture of the author vip-ip
    Look, do you guys want the secret formula to successful videos? This will not only make you look professional, but also generate action, which is all IM is, anyway:

    1. Keep the video under 1 minute
    2. Animate the pictures and text so that it keeps the curiosity going
    3. Ask for commitment - sign up, register, or buy

    It really is that simple.

    Less is more with video. Just be clever with it.

    Best Regards,
    vip-ip ...
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    • Profile picture of the author Marty S
      [DELETED]
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      • Profile picture of the author vip-ip
        Originally Posted by Marty S View Post

        Let's see...

        1. 1 minute might be okay for comedic/shocking attempts at viral videos, but for IM it is much too short for most videos of any real value in a niche.
        Extract 3 benefits from your product, word them in 1-2 sentences, add an intro and a close, and you get a great minute-long pitch. If the customer isn't interested past 60 seconds with your best sell (or second- or third-best, if you want to keep them hooked until later), then they're probably not in your niche/market to buy, or your offer isn't convincing enough to sign up. The point is to be succinct and get immediate action. For tutorials, you would obviously need to be more details.

        Originally Posted by Marty S View Post

        Let's see...2. Way-too-cool animation and kinetic text style videos are not only overkill, they can make the viewer nauseous and irritated. Limit your effects and focus on valuable content instead. If you can solve a problem or issue for the viewer, nobody will think less of you for not having dazzling effects.
        For certain niches, yes, of course. But the point is that people looking for solutions to problems are ready to be pitched. If you're nauseating your viewers, that's your fault. They're ready to buy (some are) - so the video should seal the deal, or advance the lead's progress.


        Originally Posted by Marty S View Post

        3. Yes, always have a call to action, but by prefacing it in your video with something of real value (not effects, which are generally of low perceived value) your CTA% is going to be much higher.
        Good point! I haven't observed that specifically, but will definitely look into it.

        Originally Posted by Marty S View Post

        "Less is more with video" does not work in IM. You need to actually be giving more than your competition in terms of time value spent watching your video. I am honestly so tired of videos that have long-winded over-the-counter intros and textual special effects because they invariably lack substance. It's almost become a dead give away to clicking out of that video ASAP.
        "Substance" of a PITCH should be quick and to the point. Substance of a PRODUCT should of course be lengthier! For example, a customer service type training video should be 4-5 minutes; detailed enough to explain the features, with a call to action to other 4-5 minute videos. They won't lose the viewer's attention span, and force the writer to carefully think what they're going to say. The end result is an array of high quality videos, which is what we want to have.

        Originally Posted by Marty S View Post

        Being clever is not required. Instead keep your focus on VALUE - think about why the person is watching your video and what they want solved. It really is that simple.
        Being clever is a stylistic choice, it works for me, so I decided to share it. I'm not saying 'clever' is a conceited, know-it-all way; all it means is, make your video different from everything else like it. A lot of times, the cleverness is in the offer. At other times, you have to sell a bar of soap, but there's a million ways to do it. Everyone knows the value of soap, but people don't buy into whats and hows, they buy into whys.

        Best Regards,
        vip-ip ...
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  • Profile picture of the author IMSince2003
    As someone who's produced a lot of online training videos, I can honestly say that I can rap out a 10 video tutorial course in one afternoon. Just turning one of those videos into a pdf can take an entire day or so. That's why I keep to video unless I get a lot of requests for a pdf transcript. On another note, I find that piracy goes much faster with my pdfs than it ever did for my videos.
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