After several years of working offline I set up shop online selling physical products and I'm experiencing extremely high cart abandonment rate (> 90%).
I am using adwords to get my customers and so far my results have been thus in the last 2 weeks:
Total visitors: 400
Carts created: 110
I am using 1shoppingcart for my cart. Is 2% conversion the best I can hope for Adwords? I've not used it lately but several years ago I used to get 8-10% conversion from adwords traffic.
Any suggestion is welcome.