Hi I am setting up a Word Press blog and have used the basic blog theme. I note that there are thousands of Word Press themes available to change the look of the blog. I want to covey the theme of the blog in the header or look of the blog, but after that I don't know what features to look for in a new theme. I plan to use the blog as a platform to offer free emails reports and other items that will begin to put blog readers into the "marketing funnel" leading to a sales page down the road.
Can anyone offer any advice on what features I should look for in picking a new theme?
Thanks for your help, Ed.