How long did it take you to get your first member? I'm worried thinking of different strategy

8 replies
Well it has been 6 days and no member sign-ups yet. Granted the site is new and a lot of exposure (but some through my more established consulting website).

How many days did it take you to get that first member? I'm finding that people seem to be reluctant to join, even at a pretty low price.

My "plan B" is radical. If I don't see many members in the next month or two, I'm considering making the entire site free (and I've got 20 videos, 12 ebooks, a bunch of other materials, forum etc). All related to my expertise in my area which I am known for. I'm very confident it will grow to an authority niche site with all that original material for free. At that point I'll turn it into an adsense site, as keywords in this niche are about $1.50 per click (though not exactly sure what I would get out of the deal).

My only concern is that I'm not sure if most people are opting out of the display network these days or not.

Anyway, I'm not giving up on the membership model yet, but I always need a "plan B" to stay calm.

Gaining paying members is not as easy as many people make it out to be.
#long #member #strategy #thinking #worried
  • Profile picture of the author Joey Tribbiani
    You can't make a premium membership from the start. Nobody will buy it as nobody knows what does it offer. Never mind what you say about premium. Until you have enough content then start a premium membership.
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    • Profile picture of the author Canuckystan
      There is a ton of content on there, with samples of everything that users can see before they sign up. I spent the last 8 months developing content for it.
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  • Profile picture of the author MattGoffrey
    Then how about this as an idea.

    Start by making the membership site free to join to get members. Call it the "silver" membership level.

    BUT take five or at most ten of the very best pieces of content and put some super low price on them (7 bucks maybe or 4.95). Make sure to put a really killer sales letter for them. This will condition your users to expect to pay for your best stuff.

    Now, as you add content to the site, make that only available to "gold" members. AND, people that have purchased even just one of the previous reports get the membership for some super good discount (good enough that it will be cheaper to go buy one of those other reports before upgrading).

    Again, it's conditioning people to EXPECT to pay for your information beyond a certain point.

    Not only that, but with a silver and gold membership levels, at some point later you could start a mastermind group and call that the "platinum" level and charge a BUNCH for access to that. With a user community that is expecting to pay for your information that should work out well for you.

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    • Profile picture of the author Canuckystan
      Yes that is a good idea, thank you. There are people kicking the tires, posting on the public blog, emailing, but no sign-ups yet. I like the idea of easing them into it and then up-selling the best stuff.
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      • Profile picture of the author harrydog
        I have done exactly that I have made the site a Free membership site to get people in. it has now started getting members. I will now treat these members well and give them more free stuff to build that all important trust. When I ran the site as a WSO ( I now know I did a poor job of this) I got people buying into the site but not very many.
        I think the way to do things from what I have found is "Givers gain" that is give as much as you can away (without giving away your premium content) and gain trust and members will come and stick.
        one problem I do seem to have is that I have quite a few people who have signed up but then never confirmed (Using Aweber to double oopt in) they are sat on the list as not confirmed.
        Can I legitimately send them an e mail to coax them a long?
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  • Profile picture of the author Cartellian
    To answer your question... how long did it take to get our first members... A matter of minutes.

    We focused years of effort towards building a platform and a modest email subscriber list with the givers gain method harrydog mentioned.

    Stay focused on giving as much value as you can to as many people as possible and things will continue to fall into place.
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  • Profile picture of the author TopKat22
    I and a friend created a membership site with a 10 day free trial and had members in a few minutes after posting it on our social networks, at that time, we had no real email list for this.

    Once they were on the free trial, we sent them a welcome email pointing them to the most unique features and explaining why it was not like anything else.

    We had 3 levels of membership for every budget, too.

    90% of the free members signed up for some level of membership.

    One thing I would strongly suggest to you, is small tweaks and not radical changes.

    In the member site project, as with my smaller squeeze page projects, I have found that some very small tweaks to headlines or even subject lines in emails made a big difference.

    I would give it a good month with some minor tweaks and some serious targeted traffic before I would ever think of any major changes.

    Good luck.
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author YasirYar
    HTH has a great idea

    It is hard to get people to pay for registering to something when they are the first ones there, regardless of how good the content on your site is

    Either they need to experience it firsthand or hear about it from someone else. Either way, your best bet is to either let some selected people in for free, at least to a limited portion of your website.

    >>>Get your websites ACTUALLY ranked by checking these out: Quantum SEO Labs, Home Page Link Building & SERP Ability. Want to get rid of negative listings? Check out Reputation Enhancer.

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  • Profile picture of the author TheZafraGroup
    It's always tough in the start. I recommend you give people a chance to have let's say a trial run. The trial would go on for 1 week or so and they will have access to a partial part of your site's content. Once the trial is over, if they like your site, they'll upgrade to premium. Another good way is to give people a chance to earn as well. Make it an affiliate thing. Get people to sign up in your site, the referrer gets a cut. This way people will get enticed to get more members.
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