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Fanatic testers out there with or without video

by David_Thompson
10 replies
I was wondering I know there's a lot of fanatic
testers on this forum and i wanted to hear some
of your results on having a squeeze page with
video and one without video.

Which one had the best results overall?

With video or without video.

--David
#fanatic #testers #video
  • Profile picture of the author John Taylor
    With video. With the proviso that the video is relevant
    and includes a reference to the benefits of signing up.

    John
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    • Profile picture of the author David_Thompson
      So John that's something you've
      tested, right?

      I added video to my paid thank you
      page and conversions went up 10 to
      15% in just a few hours...

      --David
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      • Profile picture of the author John Taylor
        Originally Posted by David_Thompson View Post

        So John that's something you've
        tested, right?
        Absolutely!

        And my results were a fair bit better than yours too

        John
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        • Profile picture of the author David_Thompson
          Dammm you John...lol

          That's awesome mate
          but is there any drawbacks
          to having video on your
          squeeze page?

          --David
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          • Profile picture of the author John Taylor
            Keep the video short and punchy, yet
            give plenty of value. Keep the file size
            as low as you can and don't host your
            site on a slow server.

            John
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            • Profile picture of the author Jason Fladlien
              anybody test "autoplay" for the video as well? I haven't got any hard numbers (haven't tested it enough), but small intial testing seems to show that having the video play automatically on the squeeze page improves opt in rates.

              I've tested long vs. short video, and I've found short video works better, but again haven't tested this extensively enough to draw any hard conclusions from.

              -Jason
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              Co-creator of WP Twin. Perhaps the most expensive yet most reliable wordress cloning tool on the market. We've definitely been used more successfully than all other options :)

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              • Profile picture of the author John Taylor
                Jason,

                I've tested autoplay and it reduced the conversion rate
                in most of my tests.

                It also reduced the average length of visit, so I assume
                that people were closing the window/tab when the video
                started.

                This may have been because people were at work or maybe
                they didn't want to disturb others in the room.

                Not everyone surfs while using headsets.

                John
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                • Profile picture of the author David_Thompson
                  This is most interesting so
                  by having the video autoplay
                  that makes visitors leave your
                  site, is this for every niche
                  or just IM...

                  --David
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                  • Profile picture of the author Hugh Fraser
                    If I came across a page with an auto playing video on it I would stop it and look at the page then watch the video then think about signing up, just my thoughts.

                    Hugh
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                • Profile picture of the author Stephen Bray
                  Originally Posted by John Taylor View Post

                  Jason,

                  I've tested autoplay and it reduced the conversion rate
                  in most of my tests.

                  It also reduced the average length of visit, so I assume
                  that people were closing the window/tab when the video
                  started.

                  This may have been because people were at work or maybe
                  they didn't want to disturb others in the room.

                  Not everyone surfs while using headsets.

                  John

                  I thought autoplay would be Gr8,
                  but testing showed the opposite.

                  Stephen
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                  Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com
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