Google's New Page Layout Could Affect Your Rankings

7 replies
Google's New Page Layout Could Affect Your Rankings

If you have ads. above the 'fold' on your site that are considered excessive it takes a lot of scrolling to get at your content, then your site may get demoted by Google.

So if your page is full of blocks of ads, pushing your 'light' content further down the page, it does not make for a user friendly site and will be going down in rank.

Google have announced:-

"This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads."

I see too many sites like this and it does not help people looking for information, which is what the internet is about after all.

Serve up relevant content, well written, and informative on a regular basis and people will come back for more information.

Your pages do change - don't they?
#affect #google’s #google’s #layout #page #rankings
  • Profile picture of the author Mark72
    This makes sense.

    I'm surprised Google didn't do this age ago. It's obvious that a site designed in this way has been built specifically for adsense rather than the provision of information.
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  • Profile picture of the author SawyerD
    Yeah, I am also not surprised about this.

    It is annoying, intrusive and kinda spammy. I agree with mark72, I am surprised that Google didnt black hat this a while ago.
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  • Profile picture of the author YourProfessional
    I think it's an excellent decision. Will force IMers to provide more QUALITY .
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    • Profile picture of the author PatriciaJ
      I think that it's a good thing. I've lately been looking at my sites with a more critical eye and thinking of reducing the size of the headers to bring more content up above the fold and give a better balance of ads to content.
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  • Profile picture of the author John Romaine
    *shakes head...


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    • Profile picture of the author Tim Franklin
      @Ramone, this is the ultimate Irony, Last night I removed just about every Ad in the upper part of several of my websites, one was at 967,000 last night today it is at 917,000 a big move in traffic, I call it interesting but looking at that screen shot, )

      It proves that Google is moving away from user generated content, but expects us to provide a more "Valuable" and "Unique" user experience.

      I personally believe that Google is headed in a very wrong direction,
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  • Profile picture of the author Tony Dean

    Yes, I shake my head too!

    Google definitely wants to put it's own house in order first and set a good example.

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