What gets peopole to sign up?

16 replies
What gets people to sign up for your mailing list? And what if your mailing list is very different from the average squeeze page?

I would love your opinions on this! thank you WF

Moderated: Please post email marketing questions in the Email Marketing forum.
#peopole #sign
  • Profile picture of the author Abdullah
    The plain and simple truth - an offer too good to pass up.

    Whatever your niche market, as long as you offer the customer something of value, which has excellent content, at a price too good to pass up (FREE!), then insha'Allah (God willing) they will sign up.

    Interestingly simple quirky stuff works well as a freebie as well, you see it all the time: companys offering everything from calenders to pens to paperweights to toasters to action plan charts - it all brings them the customer sign ups they need.

    Of course as you should know from spending some time on this forum: test for yourself and never stop testing!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Tonylee93 View Post

    What gets people to sign up for your mailing list?
    Good question - and one we don't discuss often enough.

    In this order of importance - more or less, five things, I think: trust, continuity, process, reassurance and simplicity.

    (i) Your credibility and their trust in you/your site/your "offer"

    (ii) Continuity between what's brought them to the site, what they find on it and what's offered next

    (iii) Curiosity based on their realization that you have "answers"/"information" for them: offering them something ("free report" or whatever it's called) which is itself presented as part of a process which feeds their desire to learn/discover

    (iv) Reassurance that their email address will never be abused

    (v) Ease/simplicity of the sign-up process itself

    Originally Posted by Tonylee93 View Post

    And what if your mailing list is very different from the average squeeze page?
    It needs to be, if you're going to do well.

    Call me a skepchick, but in my opinion, the "average squeeze page" is part of the reason why so many more people fail than succeed, in our industry.
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    • Profile picture of the author NicoleBeckett
      What a fabulous answer, Alexa! I especially like this part:

      Originally Posted by Alexa Smith View Post

      Call me a skepchick, but in my opinion, the "average squeeze page" is part of the reason why so many more people fail than succeed, in our industry.
      If you're simply aiming for "average", you're never going to stand out. After all, there are millions of people who do what you do. Getting people to sign up for your list isn't just about attracting them to your site; it's about showing them that you go above and beyond every step of the way.

      Tony, I'm not sure what you mean by "very different", but, chances are, it's a good thing! The more you can do to set yourself apart, the better
      Signature
      Sick of blending in with the crowd? Ready to stand ahead of the pack? The right content writing services can get you there...
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  • Profile picture of the author Fatality
    Try to keep your opt in form above the fold to get more attention to it. And like others have said, what works for us might not work for you. Try to split test many different things.
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  • Profile picture of the author lifeisfun
    Relevant content that the user is looking for plus additional data. In my blog for example, one of my posts is about data that the user is looking for. Let's say is about stolen bikes, then i would say, the top 5 stolen brand name bikes. But in the content, I would say, if you want to find out the top 10, 15 brand names of bikes that get stolen, put your name here and I'll send you the report along with the cities with the most stolen bikes.
    This type of stuff has gotten me more optins. Then you also have to test the location of the optin form. I used to have it on the sidebar and never got any response. Then I moved it to the bottom of the text in the post where I had the top 5 list, and that worked a lot better.
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  • Profile picture of the author fiero
    A powerful bribe...
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  • Profile picture of the author tamirtha
    You know one thing that I am getting tired of is all the popup stuff. I used to have it on several of my websites but now I've removed it all in favor of providing quality value and a dedicated "newsletter" page.

    Still working on removing the detritus from all the sites ...
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    • Profile picture of the author lint631
      Originally Posted by tamirtha View Post

      You know one thing that I am getting tired of is all the popup stuff. I used to have it on several of my websites but now I've removed it all in favor of providing quality value and a dedicated "newsletter" page.
      I second that! Stay away from popups. It's so stinkin annoying.

      I launched my site on 1/24/2012 and already have about 10 subscribers. I know 10 isn't a whole lot but not bad for under 48 hours.

      Offer something of value, create that killer homepage/squeeze page and keep it above the fold. Recipe for subscribers. Check out my link in the sig to see my homepage. Copy that design and you're good to go!
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      • Profile picture of the author tamirtha
        Hear hear! I got "suckered" into it thinking that that is what I should do but man is that ever annoying... Bought popupdomination... seemed ok but then I got the "Web of Trust" plugin/extension for my browser and all the pop-up sites get flagged )

        Time to stay away....

        Though, I do like pertinent interruptions like the Hello Bar every once in a while. But I will trust those on authority sites/domains.

        Peace.
        p.s. It's a great Thursday, no?

        Originally Posted by lint631 View Post

        I second that! Stay away from popups. It's so stinkin annoying.

        I launched my site on 1/24/2012 and already have about 10 subscribers. I know 10 isn't a whole lot but not bad for under 48 hours.

        Offer something of value, create that killer homepage/squeeze page and keep it above the fold. Recipe for subscribers. Check out my link in the sig to see my homepage. Copy that design and you're good to go!
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  • Profile picture of the author Shaun OReilly
    Originally Posted by Tonylee93 View Post

    What gets people to sign up for your mailing list?
    What get's people to sign-up for your mailing list is an
    IRRESISTABLE offer that's highly relevant and useful to
    them.

    To increase your opt-in conversion rate another notch,
    add a dash of intense CURIOSITY to the mix so people
    want to find out what you've got on the other side.

    Demonstrating your credibility helps too.

    Dedicated to mutual success,

    Shaun
    Signature

    .

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  • Profile picture of the author toodise
    Tonylee
    Great offer with a ton of value... what i have learned in a very short time is that the offer has to be believable and valuable to the person... if you can do this and be in front of the "right" customers you will get sign ups... remember there are 2 sides to this... the offer and the customers... you can't be marketing to the wrong customers with a kick ass offer... just won't work.. don't sell ice to eskimoes.. sell them heaters... they already have lots of ice... so know who you are selling to.. which i have learned is not easy...also one last point.. if your message is very clear and without any distractions it will be more effective.
    mike
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    Have an amazing day,

    Mike


    Learn to Double your Conversion Rate with your sales videos Easy Pro Videos

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  • The way to get people to sign up is to offer them something that they feel is worth signing up for. It sounds simple when put like that but it really is. If you offer something of really good value, where they can learn something and find it useful, they will be happy to sign up.
    Make sure you are offering them something of value and you won't have any problems
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  • Profile picture of the author Carol_A
    I really like Shaun's answer and agree wholeheartedly!

    *Wouldn't mind if he clicked on my sig to give his opinion of how to add curiosity to mine...* lol shameful, I know!

    I'm in the process of converting my squeeze page with "video training" offer to a free report as I've realized that appears to have a more tangible, valuable association with it.

    Have a great day.
    Signature
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  • Profile picture of the author joona
    Yep, Shaun was right on the money with his message.

    Then the question comes: "how can I make a good offer?".

    The answer: by knowing your target audience.
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  • Profile picture of the author moneymagneto
    You give people exactly what they want.
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