I just wanted to share a really quick tip with you.
I've been doing a LOT of testing with email marketing this
month and there are 2 main things that have dramatically
increased our results with email marketing.
The first is to email MORE often.
Now, I know that sounds super simple - but most marketers
simply aren't emailing their subscribers enough OR if they
are many of them are doing it in the wrong way.
You should be emailing your subscribers AT LEAST three
times per week. Each of these emails should be value
packed, entertaining, and infused with your own personality.
You see, as humans we LOVE to be entertained.
And your job as a marketer is not only to teach, but also to entertain!
Make your emails FUN and your readers will eagerly anticipate
Your emails should be like your own talk radio show.
Tell stories. Create emotion. Entertain and point
people back to an offer.
That's really the magic formula.
Make your emails fun to read and then transition each one
BACK to a related offer.
At first, when I started doing this I was actually scared
that we would get more complaints because we we're including
a link to the sales letter at the end of each email.
But in fact, what happened was I've actually received more
thank-you notes than ever before!
Because each email is entertaining, personality-packed, and
contains a golden nugget as well that they can use in their
Now for email tip #2...
The other big key to making more sales with your emails is to
include the ENTIRE article inside the email itself.
The more you make people click, the lower your conversion.
This is especially true with email.
If you link to an article on your blog - you're going to
cut your sales in half because you lose people along the
funnel by making them go through multiple hoops.
So include your entire article in the email itself (then
transition to the offer at the end) and I guarantee
you'll make more sales.
Keep in mind, you can still post the article on your blog.
And I recommend that you do. We repost the article to our
blog and often get some additional sales from there as
But if you do just these two things - I guarantee you'll
make more money.
Don't over-analyze it.
Test it for yourself.
Back to the Lab!