How to Make 3x More Profits with Email Marketing

68 replies
Hey guys,

I just wanted to share a really quick tip with you.

I've been doing a LOT of testing with email marketing this
month and there are 2 main things that have dramatically
increased our results with email marketing.

The first is to email MORE often.

Now, I know that sounds super simple - but most marketers
simply aren't emailing their subscribers enough OR if they
are many of them are doing it in the wrong way.

You should be emailing your subscribers AT LEAST three
times per week. Each of these emails should be value
packed, entertaining, and infused with your own personality.

You see, as humans we LOVE to be entertained.

And your job as a marketer is not only to teach, but also to entertain!

Make your emails FUN and your readers will eagerly anticipate
each one.

Your emails should be like your own talk radio show.
Tell stories. Create emotion. Entertain and point
people back to an offer.

That's really the magic formula.

Make your emails fun to read and then transition each one
BACK to a related offer.

At first, when I started doing this I was actually scared
that we would get more complaints because we we're including
a link to the sales letter at the end of each email.

But in fact, what happened was I've actually received more
thank-you notes than ever before!

Because each email is entertaining, personality-packed, and
contains a golden nugget as well that they can use in their
own business.

Now for email tip #2...

The other big key to making more sales with your emails is to
include the ENTIRE article inside the email itself.

The more you make people click, the lower your conversion.

This is especially true with email.

If you link to an article on your blog - you're going to
cut your sales in half because you lose people along the
funnel by making them go through multiple hoops.

So include your entire article in the email itself (then
transition to the offer at the end) and I guarantee
you'll make more sales.

Keep in mind, you can still post the article on your blog.
And I recommend that you do. We repost the article to our
blog and often get some additional sales from there as
well.

But if you do just these two things - I guarantee you'll
make more money.

Don't over-analyze it.

Test it for yourself.

Back to the Lab!

- Kim
#email #make #marketing #profits
  • Profile picture of the author sriram rajan
    Thanks Kim, good tips coming from a traffic and list expert. The magic "3" send email times is very nicely put, Darren has a new WSO and he shows his software on how and why doing it 3 times gives as much as 50% of $$$ after the initial email....
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    • Profile picture of the author Kim Roach
      Hi Sriram,

      It sounds like you're talking about 'resending' the email to the unopens.

      I'm actually referring to sending three 'different' emails.

      - Kim
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  • Profile picture of the author Big Al
    Like it, thanks Kim.

    I've been working on adding an email a day to one of my auto-responders to see what happens to sales.

    Would like to add for #2 that for this to work I believe (and it depends how good an email copywriter you are) that you probably have to keep the email shorter. If you're a good writer and have the confidence you can draw someone in and keep them interested then you could pretty much have a full length article in the email. If you lack the confidence then you may have to 'respect their time' and keep the email length appropriate for 2012 attention spans!
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  • Profile picture of the author Sojourn
    I've been afraid to over-email but I've noticed that the folks at Copyblogger have been doing the same things you suggest and I've found myself responding positively.

    Certainly up for testing your suggestions and thanks for sharing!
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    • Profile picture of the author Kim Roach
      Originally Posted by Sojourn View Post

      I've been afraid to over-email but I've noticed that the folks at Copyblogger have been doing the same things you suggest and I've found myself responding positively.

      Certainly up for testing your suggestions and thanks for sharing!
      Social Media Examineer is another blog that emails daily.

      - Kim
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      (Blog Traffic Checklist) - How to Generate 1,000+ Visitors to EVERY New Blog Post You Create...

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  • Profile picture of the author PaulyC
    Thanks for the tips. It's encouraging to see that more emails are resulting in more sales. It's such an art form to send out just the right amount, thanks for the info!
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  • Profile picture of the author Tech19
    Thanks for the tips Kim! I will definitely make some changes based on Tip #2 and see what happens. I usually just send a quick message and link to the article but I will copy it into the email from now on and see what happens!
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  • Profile picture of the author Zeus66
    Good stuff, Kim! I love the transition advice. I was first turned on to that style of email writing by Eric Louviere and it can be really effective.

    The reminder to be entertaining is duly noted, too. It's easy to slip into too dry a style of writing. "Just the facts, ma'am" doesn't get you very far in this business.

    You gave everybody a short course on making the most from their list. Thanks for doing it without the $7 WSO price tag.

    John
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    • Profile picture of the author mytoy78
      Originally Posted by Zeus66 View Post

      Good stuff, Kim! I love the transition advice. I was first turned on to that style of email writing by Eric Louviere and it can be really effective.

      The reminder to be entertaining is duly noted, too. It's easy to slip into too dry a style of writing. "Just the facts, ma'am" doesn't get you very far in this business.

      You gave everybody a short course on making the most from their list. Thanks for doing it without the $7 WSO price tag.

      John
      Hey there John, I agree, I'm not too sure if you are on Lee Cole's list, but his are very amusing and I actually now look out for them!

      Have a great weekend.
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  • Profile picture of the author Kim Roach
    Thanks John!

    Another marketer who does REALLY good transitions is Ben Settle.

    You can see an archive of all of his emails at: Daily Email Marketing Tips By Ben Settle

    Definitely a good one to watch!

    - Kim
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    (Blog Traffic Checklist) - How to Generate 1,000+ Visitors to EVERY New Blog Post You Create...

    12-Step Traffic Checklist


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    • Profile picture of the author dfs_dean
      You should be emailing your subscribers AT LEAST three
      times per week. Each of these emails should be value
      packed, entertaining, and infused with your own personality.


      You see, as humans we LOVE to be entertained.

      And your job as a marketer is not only to teach, but also to entertain!
      Thank You!

      As one who receives what seems to be a multitude of marketers' emails, I wish more would actually believe and apply this advice!

      It only takes one or two emails that aren't much more than "I've got a friend who just put out a product so click here and buy it" and I look for the "To unsubscribe click here" link. (So actually, I am cutting back on the number of emails I receive. )

      But if I'm receiving information, value, and even entertainment, then I don't mind the sales pitches. And as you say, I will be looking forward to the emails and you will be experiencing a higher open rate and fewer drop outs.

      Peace
      Signature
      Find something to enjoy about reality. It's not going to go away.
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  • Profile picture of the author Viramara
    Originally Posted by Kim Roach View Post

    The first is to email MORE often.
    Most cases in IM niche is the marketer mails their list TOO OFTEN . I've been in a list where the marketer sent me 12 e-mails a day! I understand she needs to sell something or promoting her adswap partner, but that's too much.


    Originally Posted by Kim Roach View Post

    The more you make people click, the lower your conversion.
    This is one of the biggest false myth in email marketing : that you gotta "train" your subscribers to be "responsive" by sending them a link to click.
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    Those who have time and search for a better time will lose time (Sufi Proverb)
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  • Profile picture of the author drmani
    Originally Posted by Kim Roach View Post

    You should be emailing your subscribers AT LEAST three
    times per week.
    - Kim
    Great post, Kim.

    Daily is better.

    More than once a day, well, test it

    Ben Settle knows a thing or two, for sure! He's a real 'Email Player'

    All success
    Dr.Mani
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    • Profile picture of the author Kim Roach
      Originally Posted by drmani View Post

      Great post, Kim.

      Daily is better.

      More than once a day, well, test it

      Ben Settle knows a thing or two, for sure! He's a real 'Email Player'

      All success
      Dr.Mani
      Hey Dr. Mani

      It's always such a delight to see you!

      I have HUGE respect for this marketer. Brilliant marketer
      AND an amazing person.

      Thanks again Dr. Mani!

      - Kim
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      (Blog Traffic Checklist) - How to Generate 1,000+ Visitors to EVERY New Blog Post You Create...

      12-Step Traffic Checklist


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  • Profile picture of the author ryuchi
    I receive nice emails and stories from just one forum subscription, and I am always anticipating for more of his updates! Hope that there will be more marketers who will mix their personality in their mails.

    I am glad that someone pointed this truly important things about email marketing, thanks Kim!

    Ryuchi
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  • Profile picture of the author Dennis Gaskill
    Great post, Kim.

    I would only add that if you tell stories, read your dang story several times before you send it. The idea with that is to make it NOT boring. There's one person in particular I'm thinking of who always tells a story. The trouble is, my mind is wandering by the third paragraph. I seldom finish reading one of his emails.

    Stories are one thing, boring stories are another thing entirely.
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author Shaun OReilly
      Great tips Kim.

      Most list owners unfortunately err on the side of caution
      and don't e-mail their subscribers often enough which is
      a big - and expensive - mistake.

      Interestingly, a higher frequency of contact usually leads
      to a better relationship and more sales - provided that
      you're providing valuable content and relevant offers
      to your list in an interesting way.

      I agree with providing most of the content within the
      e-mail instead of providing a teaser e-mail with a link
      to the full post on the web - for most cases.

      Many list owners under-estimate the amount of inertia
      that subscribers have to overcome to click the teaser
      link.

      Remember that by providing the full story in the e-mail
      you can provide a fuller sales presentation to increase
      the number of people excited enough to click through
      to order.

      That said, I would recommend that people TEST the
      effect of contact frequency and e-mail structure for
      themselves to find the most effective approach for
      their list and current skills at e-mail writing.

      Dedicated to mutual success,

      Shaun
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      .

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  • Profile picture of the author bushidosurfer
    Kim,

    Good stuff as always

    I particularly like this,
    You should be emailing your subscribers AT LEAST three
    times per week. Each of these emails should be value
    packed, entertaining, and infused with your own personality.
    I've unsubscribed from many guru's list cause they were "spamming" with affiliate offers almost on a daily basis - guess they were playing the "you should email your list everyday" game to increase your sales. These are folks that you have bought products from and "trusted" to be in their list to learn more. And somehow they lost the "add value" first along the way This is something I learned not to do.

    I've wasted time looking at those offers and get distracted by new shining objects, now I know better.
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  • Profile picture of the author Coby
    Hey Kim, good stuff...

    I wanted to follow up about something - even though you mentioned it slightly in a follow up post...

    One of the biggest factors for me making more money lately was utilizing the tracking at my autoresponder to resend to the unopens...

    ...so what Coby...

    But what I started doing was making the resends a completely different email - that way if the person only checks their emails every few days they wont think I'm "spamming" them over and over with the same email...

    Also, this has helped further the relationship and test new subjects of the people on your list that aren't necessarily a "fanatic" yet...

    So they open the email (with your new fancy subject) and the find a well written email...

    then if they happen to look back and open the original they would find another well written email, on the same topic, but not a "duplicate"...

    Doing this has allowed me to literally double my sales - it's almost like having two lists, lol
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  • Profile picture of the author jeremytfleming
    Hey Kim,
    That's an intersting point - include the whole post in the email. I was always of the thinking to give 'em a teaser then a link to the blog....

    The more I hang out around you, the smarter I get.

    Cheers,
    Jer
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  • Profile picture of the author IM Leauge
    Wow Kim you always hear about people. Over emailing their list however if you give them good content. You can email them 3 times a week. The key is not spamming them with junk. Last use subject lines that grabs your prospects attention.
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  • Profile picture of the author celente
    Great tips, and again, it is proof you hear alot of this from senior warriors in here.

    Build list.

    Build list.

    Build list.

    Why because it works. The best time to build your list is YESTERDAY!

    when you realise the true power of email marketing, you will slap yourself on the forehead and go "ay ay ay....why didnt I do this sooner!"
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    • Profile picture of the author Scott James
      Thanks for sharing your new test results. Grants a test for sure.
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    • Profile picture of the author mytoy78
      Originally Posted by celente View Post

      Great tips, and again, it is proof you hear alot of this from senior warriors in here.

      Build list.

      Build list.

      Build list.

      Why because it works. The best time to build your list is YESTERDAY!

      when you realise the true power of email marketing, you will slap yourself on the forehead and go "ay ay ay....why didnt I do this sooner!"

      Hello Celente,

      I've been doing IM for just under a year now, but have packed lots into that time, fiverr, site flipping, facebook stuff and my biggest achievement a content outcourcing company four 'Build My rank' which now have a very impressive cash turn over.

      However despite all of this....

      My list is two days old...I wish I'd started earlier and if I could every give a newbie any advice, that would be it.

      Colin
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  • Profile picture of the author John Romaine
    Interesting.

    Kim, Ive always sent my subscribers back to my website, instead of including the article within the email.

    Reason being, some of my articles are quite long (1,000 words+)

    I always felt that an email this long wouldn't be read?
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    • Profile picture of the author John Romaine
      Kim? Any thoughts?

      Originally Posted by ramone_johnny View Post

      Interesting.

      Kim, Ive always sent my subscribers back to my website, instead of including the article within the email.

      Reason being, some of my articles are quite long (1,000 words+)

      I always felt that an email this long wouldn't be read?
      Signature

      BS free SEO services, training and advice - SEO Point

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    • Originally Posted by ramone_johnny View Post

      Interesting.

      Kim, Ive always sent my subscribers back to my website, instead of including the article within the email.

      Reason being, some of my articles are quite long (1,000 words+)

      I always felt that an email this long wouldn't be read?
      I share the same thoughts on this?
      Kim would you do this even if you have a longer article like Johnny mentioned?
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    • Profile picture of the author drmani
      Originally Posted by ramone_johnny View Post

      Reason being, some of my articles are quite long (1,000 words+)

      I always felt that an email this long wouldn't be read?
      Some of my emails are 2,500 words long

      There's never "too long" - just "too boring" :p

      All success
      Dr.Mani
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    • Profile picture of the author Kim Roach
      Originally Posted by ramone_johnny View Post

      Interesting.

      Kim, Ive always sent my subscribers back to my website, instead of including the article within the email.

      Reason being, some of my articles are quite long (1,000 words+)

      I always felt that an email this long wouldn't be read?
      Hey Ramone, the more steps you make your visitor take the lower your conversion is going to be.
      So for example, if you make your subscriber click on a link to your blog and then from there you
      have an image ad or a link to your product - then they're having to jump through multiple hoops
      to get to the sales letter. And you'll have a small fraction of the people going to your sales letter
      than if you had put the entire article inside your email and then transitioned at the bottom with a
      link to your offer.

      Test it out and I think you'll be surprised by the results

      And I would recommend testing out a number of different things (shorter emails, longer emails, different styles, sending them to the blog, sending them to a blank page with a value-packed audio and link underneath to offer.)

      By doing a LOT of testing, you find out what REALLY works.

      For me, I also like to change it up a bit here and there just to add variety.

      But... we've found certain email formulas simply work better than others.

      - Kim
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      • Profile picture of the author AmitabhB
        As usual....Some killer tips and tactics for email marketing Kim!

        When I try analyze my personal inbox and the hundreds of emails from all different marketers, regarding whose are the emails I eagerly await for, whose are the emails I always make to to at least open and whose are the emails I just delete right away & few who I unsubscribe after 2 or 3 emails...these are the things I observe:

        The 1st category: There are marketers whose emails are always filled with lots of valuable contents. They just send pure gold, nothing else. I also have their faces or brand registered firmly on my mind. I know them, I recognize them and I have had some wonderful experience with their products or teachings. I have gained a lot from these marketers. In each email, there is at least 1 point that you can pick up right then & now and apply to your business. Even if they are promoting something on their email (which are quite rare & if they do so, they always promote only the top quality products), they have something to contribute. These are the very emails I eagerly await and read each and every word whenever they hit my inbox.

        The 2nd category: These are the marketers who promote quite often with a lot of affiliate products but along with which they provide a lot of valuable and good contents in their emails. The products they promote are mostly of premier quality. These are the marketers that also have their personal image imprinted on my mind. These are the emails I always try to open and get through it quickly. Though there are times when I just see that its nothing but a promotional email, I delete it right away. This is bcoz of the fact that they promote quite often.

        The 3rd category: These are the emails from the marketers whom I know and quite like. But they just promote each and every damn big launch that hit the IM market. These are also the marketer whose products were quite good but their promotions are too much. A recent trend is lot of "Webinars" ( which i have started to hate lately as they are nothing but the just the sales letter in a video format). These are the emails that sometimes irritates me. But the only fact I still have them subscribed is that they do sometimes give some valuable information. Why don't they realize that you just recommended me something last night saying to be the best. and today you are saying the same lines again... "This is the best product you can ever buy :confused:!". Cmon.... Just let me at least go through the last product you promoted.

        The 4th category: The irony is that many well known marketers falls into these category. They just keep sending you promotions after promotions. They promote each and every product (big or small) that hits the Clickbank, most of which are mere crap. They might accidentally come up with some good contents, but I generally hate their emails as they are 98% of promotional. I just keep subscribed to these as they are quite well known in the industry and I would like to take their reference when I need to write a hard pitch email . Otherwise they would have been out of my inbox along time back. One more important thing - I never buy from anything from the recommendations of these guys, bcoz I just feel they are there to get the money out of you. Nothing else! :rolleyes:

        5. These are the type I forgot when did I subscribed from them and when I see just any promotion, I just kick them out straight away. They never got registered in my mind in the first place and thus their information does not matter for me.

        So from the above analyses, the most important things I realize are:
        • - Getting your personal brand into your subscriber mind. Until and unless they know you well, they just wont even care reading your mails.
        • - Your content value. The more value you send out, the more trust you gain and thus more response.
        • - Promoting only the best of the best products. Nothing else! never ever promote any thing that has not passed your strict quality criteria! One bad promotion, your reputation is gone!
        • - Even when you send promotional emails, make sure it does not look like just a hard promotional one. Do give good content even in that.
        • -Your relationship and your credibility is the key here as far as your subscriber's responsiveness is concerned.

        These are just few point I would like to add to Kim's amazing post as I think this can help a lot in our email marketing strategies!

        And let me tell you one thing though, Kim fall in the first category. She delivers tremendous value to her subscribers. She rarely promotes, but when she does, you be sure its the best. I just eagerly wait for each and every mail from Kim Roach.

        Thanks again Kim for all the value!!
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  • Profile picture of the author Linkie
    thanks for sharing it with us...
    but, i'm afraid of being labelled as a spammer..
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    • Profile picture of the author Kim Roach
      Originally Posted by Linkie View Post

      thanks for sharing it with us...
      but, i'm afraid of being labelled as a spammer..
      It's fear that keeps people from growing their business.

      These are people who have subscribed to your newsletter, raised their hand
      and said they want to hear more from you.

      If you're giving them good value, making your emails fun, and infusing your
      personality - they're going to eagerly look forward to each email.

      It sounds like your issue may be more internal. A fear possibly that
      you don't have enough value to share. So I would work on yourself
      first. Then you'll see that your subscribers DESERVE to hear from you
      at least 3 times per week.
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      • Profile picture of the author Report Card
        Originally Posted by Kim Roach View Post

        It's fear that keeps people from growing their business.

        These are people who have subscribed to your newsletter, raised their hand
        and said they want to hear more from you.

        If you're giving them good value, making your emails fun, and infusing your
        personality - they're going to eagerly look forward to each email.

        It sounds like your issue may be more internal. A fear possibly that
        you don't have enough value to share. So I would work on yourself
        first. Then you'll see that your subscribers DESERVE to hear from you
        at least 3 times per week.
        I love this, Kim.

        I know enough to do what it is that I need to do, but as far as failure...

        I'm not afraid of it, and I can press on, but I always feel as if I share something, and it leads to SOMEONE ELSE'S failure, that will reflect on me...

        I fail to remember that it's probably THEIR lack of action or persistence that leads them there.

        I guess I'm afraid of advice being labeled as bad, and I don't want to be "that guy"



        Nick
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  • Profile picture of the author danlew
    Those tips are really useful for email marketers, especially newbies and those who struggled in this game. As of today, there are still lots of email marketers who failed to generate a huge list and to make more money with it. This is gonna be a wake up call for them.
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  • Profile picture of the author Alex Kage
    I am not quite a newbie when it comes to email marketing, but it is always good to be reminded of stuff you might forget.
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  • Profile picture of the author absolutelee
    The first is to email MORE often.

    Now, I know that sounds super simple - but most marketers
    simply aren't emailing their subscribers enough OR if they
    are many of them are doing it in the wrong way.

    You should be emailing your subscribers AT LEAST three
    times per week. Each of these emails should be value
    packed, entertaining, and infused with your own personality.

    You see, as humans we LOVE to be entertained.
    Great stuff! This has been my experience, too. I email my list 1ce/day.
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  • Profile picture of the author lisakleinweber
    woohooo ... glad to know it, glad to have heard it! Thanks for this valuable information. I myself get stuck in the habit of creating an autoresponder series ... and moving on to another site.
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  • Profile picture of the author tsuccess
    Thanks for the tips Kim, I'll try to remember them.
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  • Profile picture of the author FunMakingMoney
    Interesting tip.
    I received not less than 50 emails per day. So for me I do not have time to read them all
    I just look at the subject and the person that send it to me and pick...
    But strangely, sometimes I do look forward for emails for a subject/ followups that I am eager on and read them.
    But sending 3 times per week and with good quality or needed stuffs by your clients should be ok. More emails, more sales But bad stuffs and all sales pitch, down you go into the bin...
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    • Profile picture of the author curly sue
      Thanks for the tip kim. Am not sure about the articles, i hate long articles in my email. what length do you think they should be?
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  • Profile picture of the author J Bold
    Cool Kim

    Interesting to see your results.

    I will have to rethink some things.

    All the best.
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  • Profile picture of the author mytoy78
    Sorry, for my third post on this thread, but I'm really interested in this subject.

    What do people think of this idea. As people join my list they're greeted with a followup, which says three things

    1) a small bit about me, where I live, what I do
    2) I explain that if suggest anything to them, it's because I've reviewed it and think it's gold

    This is the bit I'm not too sure about
    3) I'm giving a prize away every Sunday night of my favourite WSO from that week.

    Do you think this lottery concept is fun and engaging or a bit crass?

    Any help would really be appreciated.

    Many thanks

    Colin
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  • Profile picture of the author Mohamad Latiff
    Thanks for sharing Kim and everyone.

    What's your take on delivering HTML emails?

    I remember a couple of years back, though it's an available option, many email marketers advise against sending HTML-formatted emails with lots of images because they either detract from the core messages of the emails or the fact that many people still cannot read HTML emails would deter them from reading your emails in the first place.

    But now, in the age of post-Web 2.0, Facebook, etc, more people should catch up to be able to read HTML emails already.

    Top brands like Groupon send their daily deals in nicely formatted HTML with images of their offers enticingly displayed. So does Appsumo.

    Even top marketers like Rich Schefren do it.

    For me, when I receive an all-plain-text email newsletter from a dozen different marketers, it takes more effort for me to sift through all of them and pick only those with valuable content (let alone truly valuable offers).

    But a properly formatted HTML email will look professional, especially when the branding is also nicely displayed. It shouts credibility and authority.

    That's why I always pause a couple of minutes to read Rich Schefren's emails. Not only are his messages comprehensive and full of insightful business "meat", the professional front of it also draws me in to read his content as well.

    When I do newsletters and promotional broadcasts for my company, I find that nicely formatted HTML emails (plus name personalisation) draw 5 times more response than plain text emails.

    But this is just my observation. Perhaps different markets respond differently to different formats of emails.

    Testing is still key.
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    • Profile picture of the author Kim Roach
      Originally Posted by Mohamad Latiff View Post

      Thanks for sharing Kim and everyone.

      What's your take on delivering HTML emails?

      I remember a couple of years back, though it's an available option, many email marketers advise against sending HTML-formatted emails with lots of images because they either detract from the core messages of the emails or the fact that many people still cannot read HTML emails would deter them from reading your emails in the first place.

      But now, in the age of post-Web 2.0, Facebook, etc, more people should catch up to be able to read HTML emails already.

      Top brands like Groupon send their daily deals in nicely formatted HTML with images of their offers enticingly displayed. So does Appsumo.

      Even top marketers like Rich Schefren do it.

      For me, when I receive an all-plain-text email newsletter from a dozen different marketers, it takes more effort for me to sift through all of them and pick only those with valuable content (let alone truly valuable offers).

      But a properly formatted HTML email will look professional, especially when the branding is also nicely displayed. It shouts credibility and authority.

      That's why I always pause a couple of minutes to read Rich Schefren's emails. Not only are his messages comprehensive and full of insightful business "meat", the professional front of it also draws me in to read his content as well.

      When I do newsletters and promotional broadcasts for my company, I find that nicely formatted HTML emails (plus name personalisation) draw 5 times more response than plain text emails.

      But this is just my observation. Perhaps different markets respond differently to different formats of emails.

      Testing is still key.

      Great points Mohamad!

      I actually haven't tested html emails - I've just kept it really simple.

      But definitely something I'd like to test.

      - Kim
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  • Profile picture of the author heinmarketer
    Thank you very much, Kim. I will try your tips for my email campaign.
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  • Profile picture of the author CPA4INFINITY
    Thanks for the info....I will give it a try
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    • Profile picture of the author Ian Jackson
      Good post Kim!

      OK, I have a 10 X 10 "matrix" (10 aspects of 10 things) of content emails ready to load.

      Wondered if you (or anyone) might have any thoughts on how should I pre-load them into my autoresponder? - in 10,10,10... chronological order, or just at random?


      The emails follow my opt-in freeb series of lessons, which are in a "how-to" sequence. Ultimately I know that only testing will give me direction.

      Thanks!
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      • Profile picture of the author Kim Roach
        Originally Posted by Ian Jackson View Post

        Good post Kim!

        OK, I have a 10 X 10 "matrix" (10 aspects of 10 things) of content emails ready to load.

        Wondered if you (or anyone) might have any thoughts on how should I pre-load them into my autoresponder? - in 10,10,10... chronological order, or just at random?


        The emails follow my opt-in freeb series of lessons, which are in a "how-to" sequence. Ultimately I know that only testing will give me direction.

        Thanks!

        Hey Ian,

        In your emails are you giving them good value, entertaining, and then sending them back to your offer? That's what I'm finding works best... a combination of (golden nugget + entertaining email + link back to the offer).

        Then, you'll create a separate tracking link for each email so that you know exactly which one's are most effective. And you can take the top converters and put them earlier in the autoresponder sequence.

        Cheers,

        Kim
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        • Profile picture of the author Ian Jackson
          Originally Posted by Kim Roach View Post

          Hey Ian,

          In your emails are you giving them good value, entertaining, and then sending them back to your offer? That's what I'm finding works best... a combination of (golden nugget + entertaining email + link back to the offer).
          Yes, I aim for roughly a 4:1 content/recommendation split

          Then, you'll create a separate tracking link for each email so that you know exactly which one's are most effective. And you can take the top converters and put them earlier in the autoresponder sequence.
          Yup



          Thanks Kim
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    • Profile picture of the author mediadeveloped
      Very good tips indeed...and I also believe that e-mailing more can increase your success rate. Thanks.
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  • Profile picture of the author twelvejewelz
    You find you have better results with text or html ?
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  • Profile picture of the author onlinebizgiant
    Hey Kim,

    Thank you very much once again for the useful tips. Actually I was little bit reluctant to send long emails (article type) hence I was thinking that my subscribers may not like long emails. But after reading your tips, I want to try it and see the results. Thanks indeed again.
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    • Profile picture of the author Kim Roach
      Originally Posted by onlinebizgiant View Post

      Hey Kim,

      Thank you very much once again for the useful tips. Actually I was little bit reluctant to send long emails (article type) hence I was thinking that my subscribers may not like long emails. But after reading your tips, I want to try it and see the results. Thanks indeed again.
      The key is keeping them engaged from beginning to end.

      One really good way to do this is through the use of 'open loops'.

      Also, I would keep most of your emails around 300-400 words.

      Share one BIG Golden Nugget.
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  • Profile picture of the author pex7
    Thanks Kim, I really like the second tip.. I have heard a lot of advice to send people to your blog post, try to get them to click the link in your email...but for me, as a subscriber, I always am more likely to read the content if it is in the email, rather than going to their blog post. It is good to see this validated, and it is a good reminder of looking at what works with you and applying it in your own marketing.
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  • Profile picture of the author perfectlovehere
    You know now I'm thinking there should be a post about building your list using the 24 methods in your ebook. I think that could help a lot of people struggling.
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  • Profile picture of the author Randall Magwood
    I've actually tried using my 500+ word articles into my autoresponder email sequence, and it didn't seem to help my sales. Once i cut the email content down to 200-250 words, that's when i started to see my sales boost.

    I have a theory as to why this is, but i know for me.... i hate it when marketers email me everyday with their 700 word emails. I read the first paragraph, scroll all the way down to see how long it is, then quickly exit out the email. Just my experience.
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    • Profile picture of the author Kim Roach
      Originally Posted by Randall Magwood View Post

      I've actually tried using my 500+ word articles into my autoresponder email sequence, and it didn't seem to help my sales. Once i cut the email content down to 200-250 words, that's when i started to see my sales boost.

      I have a theory as to why this is, but i know for me.... i hate it when marketers email me everyday with their 700 word emails. I read the first paragraph, scroll all the way down to see how long it is, then quickly exit out the email. Just my experience.
      Yep, it all comes down to testing.

      Also, with my own emails I like to shake it up a bit.

      Try new things. Short emails, longer emails (with links sprinkled in), link to Facebook content page, audio page, LIVE video, etc...

      Plus, by shaking it up you can often increase response just because
      it's different than your norm.

      ALWAYS be testing!!
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  • Profile picture of the author topydim
    Thank you for this valuable post!
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  • Profile picture of the author Marketing Ignite
    Thanks for the share but even if you are sending entertaining emails isnt 3 times a week a little too much....Personally I unsubscribe if someone email me 2 times a week.
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    • Profile picture of the author Kim Roach
      Originally Posted by Marketing Ignite View Post

      Thanks for the share but even if you are sending entertaining emails isnt 3 times a week a little too much....Personally I unsubscribe if someone email me 2 times a week.
      No.

      When you're truly delivering golden nuggets - people stay engaged.

      If you we're able to increase your income as the result of every email
      someone sent you, would you unsubscribe? I sure hope not

      But either way, you'll make more money by emailing more often (when done properly!). If not, you're leaving money on the table.

      Cheers,

      Kim
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  • Profile picture of the author Marketing Ignite
    I know what you mean and it sounds great but has this been tested on a large scale? Are there any real facts that backs this up more than just that it should. Emails seem to be on a verge of diminishing returns due to spam. Not trying to complain but just challenging the email community and its testings?
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    Digital Marketing Consultant since 1998. Contact me for a free consultation.
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  • Profile picture of the author jbsmith
    To me, it all comes down to the mostly intangible connection with your subscriber base.

    If you mail once a week or every day, html or text, long or short...the consistent factor is that you CONNECT with your reader as consistently as possible. This has much to do with picking a voice and sticking with it too...for instance, a certain segment of the audience love personal stories, others find them annoying and fluffy - just want the facts.

    The key, I believe after years of list building and blogging, is to find your voice and be consistent in that identity. You may be the "awe shucks" storyteller from Georgia (can you guess who that is?), the well-read business tycoon who fed the craze for dating information, or the pioneer video blogger from New Jersey with Red Bull energy & cool videos.

    If you have an identity that paints a picture of who you are, what you offer to your market then you can attract people that like this and they will follow you.

    Jeff
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  • Profile picture of the author Kim Roach
    Jeff has touched on something REALLY important here.

    If you can learn to tell engaging stories in your emails and
    really infuse your personality with every contact, you will
    dramatically increase the results you get.

    Plus, it's a just a lot more fun for you and your subscriber

    Cheers,

    Kim
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  • Profile picture of the author black_muffin
    great tips, thanks. gonna appply in next campaign
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  • Profile picture of the author Kunle Olomofe
    I'm yet to test this outright but I'm speaking from personal experience here...

    Remember that many people now check their emails on their Black Berry or other smart phone, so keep your newsletters/emails brief and to the point, and I would suggest text based. Try to keep your emails to one full screen length so they don't always have to click to read more pages, some phones will break emails that way.

    There are still many newsletter owners that aren't yet putting the above into consideration and no doubt it will affect read and response rates to some degree or the other.

    Cheers,

    Kunle
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