Best businesses to target for Offline?

16 replies
I have heard that restaurants are the hard ones. Which other kinds of businesses seem to lend themselves well to this?

C.C.
#businesses #offline #target
  • The ones that could benefit most are the businesses that cater to residential consumers. Plumbers, pest control, electricians - those types of people could really benefit from a weekly newsletter to their current customers, as well as bringing in new business.

    People trust the people who give information.
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  • Profile picture of the author Kristi Lane
    After a recent wind storm pool cleaners, tree removers, and fence repair/installers have been very receptive to a means to contact past, present and potential customers I'm currently working with a general handyman for a home maintenance autoresponder series.

    In addition, a surprising number of tax preparers have websites but no newsletter.

    Kristi
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  • Profile picture of the author krishananda
    I'm currently targeting travel agencies and clothing/boutiques, what do you think about these?
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  • Profile picture of the author Michael Silvester
    Hi CC,

    Great topic...

    It so happens that "Service Based" businesses
    generally convert better than any other (I've found).

    It seems that anyone that swaps time for money
    could do with the leverage of the internet (Hint Hint)

    Hope this helps...

    Take Care,

    Michael Silvester
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    • Profile picture of the author Jassim
      Any business sells basic things for human being will stand forever.

      Example, Look at food industry people need food whether it's recession time or not. Without food no life. As you can see many successful food companies like pizzas, mc donalds, kfc, burger king, etc... they all stand for long time.

      Next, clothing is another important factor of human life, people buy cloths very much. so consider this market also.

      Then.. real estate business is king forever. Again land & homes are another important aspect of life.

      These three business models always wins, but it's depends on location of your business, advertisement & many things have to consider.
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  • Profile picture of the author GoGetta
    I would honestly say every business is targetable! The secret is learning the lingo of each type of business and you will be able to sell online services to any business.

    In the past I have sold to a range of clients and different niches including:

    Record Labels
    Couriers
    Tradesmen (Building Contractors)
    Architects
    Holiday Camps
    Photographers
    Personal Trainers
    Jewellers
    Engravers
    Many More

    What I like to do is target "One Man Bands". Tradesmen, Personal Trainers, Therapists. This way there are less gatekeepers and you talk to the owner almost all the time!

    But I would certainly say that all businesses are targetable, its just a matter of getting the lingo down.

    GoGetta
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  • Profile picture of the author Riz
    Restaurants have been the easiest target for me.

    Others:

    Florists
    Beauty Salons
    Therapists
    Hair Salons

    I have found these to be the easiest to get hold of the owner.

    Photographers as Imran and Gogetta suggest also seem like a good target market.

    Personally i have found Dentists hard to get hold of but i see Imran has had success with it so might use his technique suggested in his wso.

    Baal
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  • Profile picture of the author JC F
    Hi guys, been lurking here for a while now.

    A question for you: in your experience, how much do these small businesses typically spend per month on traditional advertising?
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    • Profile picture of the author Jagged
      I like going where the money is...I go after such businesses as:

      dentists, orthodontists
      doctors
      medical clinics
      health related services
      health clubs and spa's
      veterinarians & clinics
      vultures...ummm I mean lawyers
      larger, fancier type restaurants

      All tend to make for easier sells and they dont blink when it comes down to money...

      Ken
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    • Profile picture of the author GoGetta
      Originally Posted by JC F View Post

      Hi guys, been lurking here for a while now.

      A question for you: in your experience, how much do these small businesses typically spend per month on traditional advertising?

      There is no typical figure really. I have spoken to business owners that spend as little as a $100 a month or less and others that have spent $10,000 upwards. All businesses are different and all business owners have different mindests when it comes to building business!

      GoGetta
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      • Profile picture of the author myob
        Franchises, restaurant chains, large manufacturing companies, attorneys, insurance companies and real estate work best for me. They will often drop $20,000 for my services, but they can also be very demanding.
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  • Profile picture of the author chrisnegro
    Sign Companies....Plastic Business Card Companies marketing novelty companies (e.g. pens, mouse pads ect..)

    THINK ABOUT IT....not only can help them....but they have OTHER BUSINESS OWNERS...THEY CAN REFER YOU TOO...for referral business.

    Chris Negro
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  • Profile picture of the author JohnSpangler
    My all time favorite is furniture and mattress companies that are not franchised.

    They spend money on radio and tv ads, they are open to really just about any form of advertising if they can draw people into their stores.

    Great topic.
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  • Profile picture of the author gbzstyle
    This is a great list so far. Has anyone had success with chiropractors?
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  • Profile picture of the author TimRobinson
    I find the places with the highest margins (real estate, high end retail / clothes stores etc) seem to be the easiest to target as they are happy even for just a few more leads each week.
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