Sweeeeet Tip for Getting Loads of Traffic

24 replies
Before she retired, we called this method for getting traffic "The Oprah Effect". We would find out the schedule of Oprah's guests for the week and pre-write blog posts about those guests or topics, publishing them early morning on the day of each show. There was always a huge surge in searches for those topics when the show aired.

Oprah may be gone, but the concept still works. You can replace Oprah with any number of TV talk shows.

The trick to making this work well is to pick the guests or topics that are not already headliners. For example, if you know Sean Hannity is going to have Mit Romney on his show, you probably won't get any traction out of that...

BUT, if you know that Good Morning America is doing a piece on Mary Putinhegimer, a local baker that makes cakes in the shapes of presidential candidates... that would be a winner!

This works great on WordPress blogs with the relevant keyword tags. If your site is a Google News site, even better.

One last thing, just reading this post won't increase your traffic. You actually have to do something!
#loads #more traffic #sweet #tip #traffic
  • Profile picture of the author Robert Michael
    Nice.

    I was going to register a domain name to cover the MJ trial.. unfortunately (but not surprisingly) plenty of other people had the same idea, only a lot sooner. LOL but this is kinda the same concept but with a different spin on it. Always nice to see some creativity on these forums.

    PS: JVZoo is really tight so far.. I like
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  • Profile picture of the author Daniel Evans
    That's some creative thinking!

    I like it!
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    • Profile picture of the author Spartan480
      That's pretty cool. I read something similar in a course I read a long time ago about using Google trends to see what's currently hot and piggyback on the popularity to cash in on the traffic.
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  • Profile picture of the author Randall Magwood
    Does this work with Blogger.com blogs?
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Randall Magwood View Post

      Does this work with Blogger.com blogs?
      It will work for any site, but I prefer to send traffic to sites that I actually own, rather than building business for others, i.e. Blogger.com.
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      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author Troy_Phillips
    If you take time to listen to Sean Hannity on the radio in early afternoon, he will always give you guest for the night and a prepared rant or two.

    Ample time to get a blog post targeted and indexed.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Troy_Phillips View Post

      If you take time to listen to Sean Hannity on the radio in early afternoon, he will always give you guest for the night and a prepared rant or two.

      Ample time to get a blog post targeted and indexed.
      Sure, but Hannity usually has nothing but headliners on his show. That is why I used him in the bad example. Dr. Oz, GMA, Today, and other shows that have a wider guest list than just headliners are better options.
      Signature

      Founder of JVZoo. All around good guy :)

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      • Profile picture of the author Troy_Phillips
        Agreed but the rants are usually something you can play off of.

        Even catch phrases can be manipulated.

        I had a friend that noticed one of the bigger IM gurus always said a certain phrase in their emails ... kind of like I sign all my emails "to our joint success"

        He targeted the guru phase and paid almost nothing click wise. Every time that phrase appeared in an email, my friends ads for his relative products showed in G-mail.

        Originally Posted by E. Brian Rose View Post

        Sure, but Hannity usually has nothing but headliners on his show. That is why I used him in the bad example. Dr. Oz, GMA, Today, and other shows that have a wider guest list than just headliners are better options.
        Signature

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        • Profile picture of the author E. Brian Rose
          Originally Posted by Troy_Phillips View Post

          He targeted the guru phrase and paid almost nothing click wise. Every time that phrase appeared in an email, my friends ads for his relative products showed in G-mail.
          That's a slick AdWords tip right there!
          Signature

          Founder of JVZoo. All around good guy :)

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        • Profile picture of the author kindsvater
          Originally Posted by Troy_Phillips View Post

          He targeted the guru phase and paid almost nothing click wise. Every time that phrase appeared in an email, my friends ads for his relative products showed in G-mail.
          Nice tip. I don't use Gmail so it's not something I would have thought of. A lot of possible uses for this idea.

          .
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  • Originally Posted by E. Brian Rose View Post

    Before she retired, we called this method for getting traffic "The Oprah Effect". We would find out the schedule of Oprah's guests for the week and pre-write blog posts about those guests or topics, publishing them early morning on the day of each show. There was always a huge surge in searches for those topics when the show aired.

    Oprah may be gone, but the concept still works. You can replace Oprah with any number of TV talk shows.

    The trick to making this work well is to pick the guests or topics that are not already headliners. For example, if you know Sean Hannity is going to have Mit Romney on his show, you probably won't get any traction out of that...

    BUT, if you know that Good Morning America is doing a piece on Mary Putinhegimer, a local baker that makes cakes in the shapes of presidential candidates... that would be a winner!

    This works great on WordPress blogs with the relevant keyword tags. If your site is a Google News site, even better.

    One last thing, just reading this post won't increase your traffic. You actually have to do something!
    Thanks for the Oprah "getting traffic" method!

    However, there's another unknown goldmine piece on "The Oprah Effect"! It's about her JVs (Joint Venture marketing) method! Wanna know what it is? Think of Dr. Phil and Dr. Oz. Oh ya, Oprah is a brilliant business woman :p

    Onwards and Upwards!

    JMB
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  • Profile picture of the author IMSince2003
    Yes, agreed. Creating a Google news site is a very worthwhile effort for a lot of reasons. Once up and running and properly indexed/promoted, you can really get a jump on what I like to call "niche news" items. Pair that with a great free offer to build a list and in a year, you'll have a huge list to market to.

    Oh, and another vote for jvzoo.
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  • Profile picture of the author Craigb182
    Nice out the box thinking there; kudos!

    Another idea could be to do a similar thing but for reality tv shows; sitcoms in which new characters are being introduced.

    Imagine what could have been done with the Two and a half men debacle!?
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Craigb182 View Post

      Nice out the box thinking there; kudos!

      Another idea could be to do a similar thing but for reality tv shows; sitcoms in which new characters are being introduced.

      Imagine what could have been done with the Two and a half men debacle!?
      Yes, but now you are moving into topics and people that are widely written about already. The key here is to target little known topics or people there all of a sudden greeting massive exposure, even if it's just for a little while.
      Signature

      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author MaryKathan
    Yes - that was a sweeeeet tip - thanks!
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    • Profile picture of the author rkat55
      You could just about build a whole money making empire out of this tip. Thanks for sharing!
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      • Profile picture of the author E. Brian Rose
        Originally Posted by rkat55 View Post

        You could just about build a whole money making empire out of this tip. Thanks for sharing!
        This is true... and people are doing just that. Some are making a killing.
        Signature

        Founder of JVZoo. All around good guy :)

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        • Profile picture of the author JohnMcCabe
          It's also a great answer when people complain that there's nothing left to blog about...
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  • Profile picture of the author StevenJones
    Dude I love your mind! Now let's see if this works in Europe. It's quite hard to get relevant contextual links here, still worth a shot!
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  • Profile picture of the author Michael Daniels
    Facebook is going public sharing its stock.. you could drain that all day. Its good to keep an eye on news that would make huge headliners.








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  • Profile picture of the author Bredfan
    I guess it was about 2005 or 2006 - I forget exactly...

    I was running direct linking Adwords to the skinstore - before they stopped allowing it. I had ads going for StriVectin that were doing okay. Getting $0.10 clicks and 15% commissions on this $115 skin care cream...

    Anyway, One day I went into my day job and check my CJ account: BAM! There was a fresh 1500 in there. I thought something must be wrong.

    This was the only 1000+ day I ever had.

    Anyway, I came to find out 2 things happened: 1) Oprah spent some time that day talking about StriVectin and 2) StriVectin had just launched a radio ad campaign in a few major markets.

    I had a couple more great days before it subsided.

    There is definitely an Oprah Effect....
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  • Profile picture of the author paul_1
    Right on!!! Very true and very brilliant share... And yes we need to take action!
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  • Profile picture of the author David Sneen
    E. Brian, A chuckle on your last comment. Great use of humor!

    Fantastic ideas. Not having a news site, I am going to mull it over. How can I make your brilliant plan work for my blog? Thinking about it......
    Signature
    David Sneen
    It's what you do when no one is watching
    that determines what you will be able to
    do when everyone is watching.
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