So why the title?
Well I was on a Google search results page yesterday and I was fiddling around with the wires behind my monitor and while doing that I ended up tilting my monitor slightly forward a few degrees so that the top of the monitor was closer to me then the bottom.
I really didn't notice it much and just went about my business.
Then later while do some searches on Google I'm noticing that the PPC ads look like they are no longer displaying at the top position. Heck I even clicked some of the ads on a few searches just thinking they were organic results.
This is when I realized that my monitor wasn't positioned the way I usually have it and put it back.
So what happened here?
Why did I think the PPC ads were gone?
When my flat panel was tilted towards me from the top it made the background color of the PPC ads turn completely white, thereby making them look EXACTLY like organic results.
Some of you might say boo hoo Mr. conspiracy, however people at Google aren't stupid! They probably already knew this can happen and they also know that a large number of people probably end up clicking their advertisers ads because of this one small thing.
If you have a flat panel try it for yourself you'll see.