Google is Banning Affiliates?

28 replies
Hey Guys,

How serious is this?

Google is cracking down on multiple industries they have deemed "Illegitimate." This guy isn't the only one BTW…

According to Perry Marshall, Google is effectively banning all "illegitimate" businesses. This includes AdWords ads that are promoting MLM products, ads promoting data entry/secret shoppers/work from home jobs and finally ... You guessed it, affiliate products.

This will effectively shut down a ton of Clickbank affiliates, CPA affiliates, etc. Many "super affiliates" make the majority of their income on Google and will likely take a big hit as well.

Has anyone else had experience with this?
#affiliates #banning #google
  • Profile picture of the author stevecl
    Derek,

    This is already being duscussed Here : http://www.warriorforum.com/main-int...-bad-news.html
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    I started with nothing and still have most of it left!

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  • Well, it's about damn time. I am so sick of searching for information and getting a bunch of less-than-worthless spam.
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    • Profile picture of the author affhelper
      Originally Posted by SurviveUnemployment View Post

      Well, it's about damn time. I am so sick of searching for information and getting a bunch of less-than-worthless spam.
      You mean you are tired of seeing ads?

      I don't think Google is going to just get rid of affiliates like that. How many
      millions of dollars will be lost?? What do you think the stock holders will say
      about this?

      If they do make this MISTAKE then MSN has a HUGE chance to finally come
      up at the top and push Google down to the second spot, which would make Google change rules again in our favor

      I wish MSN finally did something in that direction. They have the money
      and resources to do this. WTF is taking them so long!

      We need a competitor to Google that can actually compete, instead of going by whatever the big G says. That way if Google starts sucking really bad for us then we just spend our money with the competition and so long losers. I bet Google would change their actions really fast then
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      • Profile picture of the author Nick Brighton
        Originally Posted by affhelper View Post


        If they do make this MISTAKE then MSN has a HUGE chance to finally come
        up at the top and push Google down to the second spot, which would make Google change rules again in our favor
        This is far from a mistake.

        What folks don't realize with all these changes that Google are making, is that it they will ultimately HELP you, whether you're an affiliate or merchant.

        How?

        Because firstly, these changes weed out all the fly by night affiliate marketers who click and paste affiliate links into Google's PPC ad system and directly compete against the genuine, worthy websites that are paying good money to be there...

        (and yes, you can be one of those worthy advertisers, it's really easy...you just buy a domain name, put up some relevent content that relates to the keywords your bidding on and provide the visitor with something more than an order button, opt in form or bunch of ads).

        I'm loving these changes, as everytime they happen my business grows a little more as a result of the weeds being rooted out that were clinging around me in the already fierce marketplace.

        Plus, if you enjoy searching for information online (which I'm guessing most of us do), then you should appreciate the added value that Google is striving to put into the search engine.

        Wake up folks, this is Google's big hint:

        Start providing value to your audience, or take your "business" elsewhere.

        Sadly, the folks who moan that their business is in ruins as a result of a simple change at Google are the ones that ironically needed to learn this lesson long before the rest of us.
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        • Profile picture of the author affhelper
          Originally Posted by Nick Brighton View Post

          This is far from a mistake.

          What folks don't realize with all these changes that Google are making, is that it they will ultimately HELP you, whether you're an affiliate or merchant.

          How?

          Because firstly, these changes weed out all the fly by night affiliate marketers who click and paste affiliate links into Google's PPC ad system and directly compete against the genuine, worthy websites that are paying good money to be there...

          (and yes, you can be one of those worthy advertisers, it's really easy...you just buy a domain name, put up some relevent content that relates to the keywords your bidding on and provide the visitor with something more than an order button, opt in form or bunch of ads).

          I'm loving these changes, as everytime they happen my business grows a little more as a result of the weeds being rooted out that were clinging around me in the already fierce marketplace.

          Plus, if you enjoy searching for information online (which I'm guessing most of us do), then you should appreciate the added value that Google is striving to put into the search engine.

          Wake up folks, this is Google's big hint:

          Start providing value to your audience, or take your "business" elsewhere.

          Sadly, the folks who moan that their business is in ruins as a result of a simple change at Google are the ones that ironically needed to learn this lesson long before the rest of us.
          So if you are making a product and you just sell it on one page it's not really providing value directly since you are just trying to sell it right?

          So if you can't make a page and try to sell a product or offer then Google will hurt bad, and their stocks will go down. Almost 80% of advertisers are doing this and most of them are affiliates...lol
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          • Profile picture of the author Nick Brighton
            Originally Posted by affhelper View Post

            So if you are making a product and you just sell it on one page it's not really providing value directly since you are just trying to sell it right?
            Not at all, in fact that's what I do with two different websites right now. The key difference is that my websites are unique, they are my own products and the long form sales letters provide more than enough content for the reader.

            I am still providing value, when compared to folks who just generate an affiliate link, slap up a Google ad and play the arbitrage game with ROI...leaving no consideration for the end user.

            Sure, the actual page they are referring people might be providing value, but Google (rightly so) doesn't see any value in having several ads all sending traffic to the same place, sometimes even when indirectly done so (via a poorly written and irrelevant squeeze page or doorway page).

            Google is not out to get businesses, they are making the users of the search engine more trustworthy and loyal (which is great news for businesses using G to get traffic for years to come, bad news for fly by night affiliates).
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        • Profile picture of the author LB
          Originally Posted by Nick Brighton View Post

          This is far from a mistake.

          What folks don't realize with all these changes that Google are making, is that it they will ultimately HELP you, whether you're an affiliate or merchant.

          How?

          Because firstly, these changes weed out all the fly by night affiliate marketers who click and paste affiliate links into Google's PPC ad system and directly compete against the genuine, worthy websites that are paying good money to be there...

          (and yes, you can be one of those worthy advertisers, it's really easy...you just buy a domain name, put up some relevent content that relates to the keywords your bidding on and provide the visitor with something more than an order button, opt in form or bunch of ads).

          I'm loving these changes, as everytime they happen my business grows a little more as a result of the weeds being rooted out that were clinging around me in the already fierce marketplace.

          Plus, if you enjoy searching for information online (which I'm guessing most of us do), then you should appreciate the added value that Google is striving to put into the search engine.

          Wake up folks, this is Google's big hint:

          Start providing value to your audience, or take your "business" elsewhere.

          Sadly, the folks who moan that their business is in ruins as a result of a simple change at Google are the ones that ironically needed to learn this lesson long before the rest of us.
          My job isn't to provide content or "add value"...that's Google's job.

          My job is to run a profitable business.

          And no, buying a domain and slapping up some relevant content is not adding value...it's just appeasing the Google and fooling the bots a bit.

          There are plenty of ways to add value (that's what marketing really is anyway) but most people buy a domain, add some articles and a privacy policy and declare "I've beaten the G!".

          No my friend, they're making YOU jump through hoops.

          I wish MSN and Yahoo would get it together.

          Google's search is still full up of ringtone ads and "comparison shopping" spam that displace legit industries...quality score is about getting max profit per click, if you're TOO good then Google replaces you with a more oblivious (therefore profitable) advertisers.
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          • Profile picture of the author keyaziz
            Originally Posted by LB View Post

            And no, buying a domain and slapping up some relevant content is not adding value...it's just appeasing the Google and fooling the bots a bit.
            I agree with this.

            Most of the stuff people put up as adding content and providing a searcher/customer with decent information isn't decent.

            When I have been looking for things myself or even just researching - most of it is rubbish and doesn't really tell you much.
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            • Profile picture of the author Nick Brighton
              Originally Posted by keyaziz View Post

              I agree with this.

              Most of the stuff people put up as adding content and providing a searcher/customer with decent information isn't decent.

              When I have been looking for things myself or even just researching - most of it is rubbish and doesn't really tell you much.
              True, in which case:

              Perhaps the term relevance should be accompanied by quality too. I just presumed that people provide quality info when trying to pre-sell!

              After all is said and done, providing you give the reader something worth reading, that directly relates to what they are searching for and is not the same as all the other results, then you should not have many problems.
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              • Profile picture of the author kindsvater
                Since Google owns the Google Affiliate Network, formerly Perfomics, it would be unfair to say Google is anti-affiliate.

                IMHO, Google is anti-crap, spam, etc. How many affiliates are simply putting up pure garbage or simply copying the merchant's information? The vast majority of them. I can see it in the search results. I've seen it with affiliates promoting my products.

                How many offers do you see on this forum for easy, lazy, marketing? A lot.

                Google wants value, and it seems to me that some affiliate marketers are out to kill the golden goose for everyone in their vain desire for short-term, minor profits.
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        • Profile picture of the author glofish
          Originally Posted by Nick Brighton View Post

          This is far from a mistake.

          What folks don't realize with all these changes that Google are making, is that it they will ultimately HELP you, whether you're an affiliate or merchant.

          How?

          Because firstly, these changes weed out all the fly by night affiliate marketers who click and paste affiliate links into Google's PPC ad system and directly compete against the genuine, worthy websites that are paying good money to be there...

          (and yes, you can be one of those worthy advertisers, it's really easy...you just buy a domain name, put up some relevent content that relates to the keywords your bidding on and provide the visitor with something more than an order button, opt in form or bunch of ads).

          I'm loving these changes, as everytime they happen my business grows a little more as a result of the weeds being rooted out that were clinging around me in the already fierce marketplace.

          Plus, if you enjoy searching for information online (which I'm guessing most of us do), then you should appreciate the added value that Google is striving to put into the search engine.

          Wake up folks, this is Google's big hint:

          Start providing value to your audience, or take your "business" elsewhere.

          Sadly, the folks who moan that their business is in ruins as a result of a simple change at Google are the ones that ironically needed to learn this lesson long before the rest of us.
          Couldn't agree more. Go Google on this.

          I go the extra mile in design, content, and research so i'm happy to be part of a system that rewards it. I'm all for it. The future is and should be geared towards quality search results.
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          • Profile picture of the author Nick Brighton
            Originally Posted by LB View Post

            My job isn't to provide content or "add value"...that's Google's job.

            My job is to run a profitable business.

            And no, buying a domain and slapping up some relevant content is not adding value...it's just appeasing the Google and fooling the bots a bit.
            Seriously, I can only hope this is a tongue in cheek joke...

            ...please tell me you're joking, right?!
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      • Profile picture of the author TommyG
        Originally Posted by affhelper View Post

        You mean you are tired of seeing ads?

        I don't think Google is going to just get rid of affiliates like that. How many
        millions of dollars will be lost?? What do you think the stock holders will say
        about this?

        If they do make this MISTAKE then MSN has a HUGE chance to finally come
        up at the top and push Google down to the second spot, which would make Google change rules again in our favor

        I wish MSN finally did something in that direction. They have the money
        and resources to do this. WTF is taking them so long!

        We need a competitor to Google that can actually compete, instead of going by whatever the big G says. That way if Google starts sucking really bad for us then we just spend our money with the competition and so long losers. I bet Google would change their actions really fast then
        I don't think they will get rid of affiliates but I think they want to get rid of affiliates who do nothing more than buy a domain name and forward it to their affiliate link. How many people do that today? I do when testing a new product offer but I don't use Adwords to do this.
        If you spend the time to create content pages then I don't think you are going to have a problem.
        When you think of how many marketers use the forwarding method to sell something with Adwords and never create a website they are going to be gone. Those that have content sites that are not forwarded will probably benefit very well with the immediate lack of competition.
        I could be wrong but that's just my take on it.
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        • Profile picture of the author Dean Shainin
          I just noticed yesterday not a single click on one of my AdWords campaigns.

          Was thinking it was some kind of a fluke or something.

          Dean
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      • Originally Posted by affhelper View Post

        You mean you are tired of seeing ads?

        I don't think Google is going to just get rid of affiliates like that. How many
        millions of dollars will be lost??

        We need a competitor to Google that can actually compete, instead of going by whatever the big G says. That way if Google starts sucking really bad for us then we just spend our money with the competition and so long losers. I bet Google would change their actions really fast then
        Ads? No, I love ads. I dislike fraud. I dislike scams. I think that's what Google is trying to filter out.

        Don't take me wrong -- I think affiliate marketing is great, but sometimes straight-up spammers and scammers get vaulted to the top of the rankings, and it's annoying. There's a balance somewhere. Google can deliver better search results and filter out some questionable "money-making" schemes. In the end, it will be good for legitimate businesses.
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  • Profile picture of the author Rivers Corbett
    My brother was talking to me about this today. He had studied PPC quite intensely...and wrote his PPC ad to follow all the rules...then whamo low score...ho could not believe it!

    Rivers
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    • Profile picture of the author dolcevita
      what are the consequences.
      your homepage is not indexed, or what?
      Or no good ads from Big G.
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  • Profile picture of the author testaccount9998
    google does what they want, and we all bend over and take it.

    The market will adapt, even if that means going using two landing pages instead of one (essentially doubling the amount of work we have to do).
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  • Profile picture of the author Biggy Fat
    Heh, who knows if this will cripple affiliate marketing.
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  • Profile picture of the author affhelper
    By the way, I am already outsourcing a project to keep me in the CPA game even if Google decides to freaking totally bann all affiliates lol I think by the time it happens I will be ready to go with my new campaigns hehehe
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  • Profile picture of the author GeorgR.
    i hate to break "the news", but google has been "anti affiliates" for a LONG time already.

    For a long time now they do not allow affiliate links, redirects, bridge-pages.
    If you used affiliate links and it worked for you then maybe just because you were "lucky"...but it was always against TOS.
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  • Profile picture of the author Fabian Tan
    I think the old 'Google Cash' route is slowly going to the dogs, and has been for some time.

    What Google wants is probably to stop multiple ads essentially going to the same page, although they might come up from a variety of .info domains, hoplinks etc.

    People who are using review pages, opt-in pages are still doing well when done right in most cases.

    Fabian
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    • Profile picture of the author GeorgR.
      Originally Posted by Fabian Tan View Post


      What Google wants is probably to stop multiple ads essentially going to the same page, although they might come up from a variety of .info domains, hoplinks etc.
      uhm..they NEVER did. Theres no way to advertise a 3rd page site which is not YOUR url...and there's certainly not a way to do this if you have a competitor using the same URL. There is a reason why i offer a tool which clones an affiliate page under your OWN url *especially* for such cases like PPC

      On a side-note...you all know that Google bought up feedburner, right?
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      • Profile picture of the author psresearch
        Originally Posted by GeorgR. View Post

        uhm..they NEVER did. Theres no way to advertise a 3rd page site which is not YOUR url...and there's certainly not a way to do this if you have a competitor using the same URL. There is a reason why i offer a tool which clones an affiliate page under your OWN url *especially* for such cases like PPC

        On a side-note...you all know that Google bought up feedburner, right?
        Sort of true. Even after Google got much stricter about all of this, myself and at least one other friend had a competitor who was using OUR domain in their ads. And it wasn't nearly impossible to get Google to stop it.

        My friend was spending close to $100K/month on PPC at the time, too, and had a dedicated account manager...still couldn't stop it for months.
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        • Profile picture of the author GeorgR.
          Originally Posted by markquinn View Post

          Sort of true. Even after Google got much stricter about all of this, myself and at least one other friend had a competitor who was using OUR domain in their ads. And it wasn't nearly impossible to get Google to stop it.

          My friend was spending close to $100K/month on PPC at the time, too, and had a dedicated account manager...still couldn't stop it for months.
          there probably IS a way, but guess who is the one who "wins"?

          The one with the highest bid ...i could basically use YOUR URL in my PPC ad and just outbid you
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  • Profile picture of the author bloggerr
    good. it means less competitors
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  • Profile picture of the author islander1
    There's plenty of money to be made outside of Google. Yahoo and MSN are still pretty big marketplaces.
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