How many people doing internet marketing really know "marketing"?
After 3 years trying to make money online,
doing affiliate marketing I realised that my knowledge
about marketing is poor. How sad it is?
Internet marketing
affiliate marketing
CPA marketing
information marketing
In all these terms, half is "marketing"
How many people who claims to be doing
some sort of marketing really learn and do marketing?
After analysing what happened, I think i got the answer.
1. Majority people research ways about make money online
2. Eventually they hear terms like affiliate marketing,
information marketing etc
3. They decided to learn and try something
4. Now is the tragedy. They hear a lot of terms : SEO,
wordpress, adwords, content is king, facebook mastery,
twitter secret, keyword research, clickbank, commission junction,
shareasale, $100/day etc (All these constitute 50% of your success
and the remaining 50% is marketing)
5. Months and years are spent to learn
more about these terms
6. Majority people get frustrated and quit.
They never get all the pieces of the puzzle
They never try to learn the fundamentals of marketing and business.
I got a clear picture only after I listened to some
copywriting experts and real business men. That made
all the difference
Let me tell you what I realised in simple terms
step1: We are targeting a group of people with
common problems and needs(Market)
step2: Selling/recommending products and services
to solve their problems
step3: Using internet as a "Medium" to reach our market
Understanding your market is very important.
Learn how your prospects are thinking,
what their problems are, what language they use etc.
Drive targeted traffic to your website/blog
Learn the art of convincing them you really understand
their problem and have a solution for it.
People are spending years to master their marketing skills
in the offline world but people are very unrealistic
when they come online.
As long as human nature doesn't change,
basic marketing principles remain the same
I highly recommend you spend sometime
everyday to sharpen your marketing skills.
You need not to listen to internet marketing gurus.
It's better to learn from poeple who have success
both online and offline and ready to share
their marketing wisdom
Thanks
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