Post Your Offline Cash Cow Successes In here

19 replies
Since the other thread was removed, I think a thread were we can just talk about our successes would be really interesting and get others motivated too.

Back in December I started my offline biz after reading the cash cow thread:

- I began by emailing 100 local businesses in my city......... resulted in 2 phone calls and 2 emails (4% response rate)

I set up 2 meetings from those 4 people which 1 didnt work out but

1 of these clients resulted in a "yes" and has agreed to $1000 to setup a mailing list for them


I also walked around my city for a few hours handing out business cards and asking if they wanted some help making more money. My approach sucked I know realize but it still WORKED

When you walk from shop to shop, most people will say no thanks, you may get 1 or 2 rude people but nothing that will put you off. And I got a couple people saying they have been thinking about getting a site or mailing list and ask for a card

In Jan I sort of stopped promoting my business due to other things going on, but I received a call a few days ago from a shop I went to back in December.

I met with her yesterday after after speaking for 1 hour, she seems very keen and we agreed to do a site and mailing list for $1,700! (and if that goes well she eventually wants to turn the site into an ecommerce site which means another $1000 atleast)


She also contacted a large SEO company who tried to sell her a "unrealistic dream" for a whopping $6000, so my aproach was very effective, nice honest and cheaper!

.......So the Results, a few hours of walking around and emailing = $2700

and I have 2 more potential clients I need to chat to again...1 which could be a $3000 deal.

A lot of this is just putting yourself out there and being in the right place at the right time.

Definitely more $$$ than anything else I have worked from doing "IM"
#cash #cow #official #offline #post #successes
  • Profile picture of the author earnontheinternet
    wow, thats a good response rate from dropping emails and business cards, I am just getting into this offline business sector. And may take the leap and hammer it full time.
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    • Profile picture of the author ExRat
      Hi Ernie,

      With respect -
      Since the other thread was removed, I think a thread were we can just talk about our successes would be really interesting and get others motivated too.
      Don't you think there was a reason it was removed?

      If you look at the front page it is covered with titles with cash cow in it, stupidly simple in it, offline gold in it.

      It wouldn't be so bad for everyone else if the people on this bandwagon weren't intent on taking over the forum in order to get their piece of the pie.

      PS What's OFFICIAL about this thread?
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      Roger Davis

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  • Profile picture of the author Ernie Lo
    What forum are your reffering to?

    Theres nothing official about this thread, just thought it could be a good thread to put everyones results in, to cut down on the multiple threads.

    Believe me I have no WSO coming or whatever..
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    • Profile picture of the author Glenn Leader
      Originally Posted by Ernie Lonardo View Post

      What forum are your reffering to?

      Theres nothing official about this thread, just thought it could be a good thread to put everyones results in, to cut down on the multiple threads.

      Believe me I have no WSO coming or whatever..
      If you put Official in your post title, people are inclined to think that the
      forum owner, Allen Says, has approved your thread, in conjunction with
      you contacting him.

      I certainly thought that.

      HTH

      Glenn
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      • Profile picture of the author Ernie Lo
        Ok I changed it to avoid any confusion.


        Originally Posted by Glenn Leader View Post

        If you put Official in your post title, people are inclined to think that the
        forum owner, Allen Says, has approved your thread, in conjunction with
        you contacting him.

        I certainly thought that.

        HTH

        Glenn
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  • Profile picture of the author robinaraoz
    Hi Ernie,

    I like your idea, and I like this thread,

    Is always interesting to see results, I think it will benefit people

    Take care,
    Robin
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  • Profile picture of the author Ernie Lo
    Gee whats my thread turned into lol...there hasn't been 1 informative post yet
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    • Profile picture of the author Sean A McAlister
      Originally Posted by Ernie Lonardo View Post

      Gee whats my thread turned into lol...there hasn't been 1 informative post yet

      Ok...Ernie...I hear ya! Here's one.

      My offline business has been going strong for many years and includes many versions of the Cash Cow Thread. Now what I am about to lay out was done some time ago..and was very successful!


      I had noticed that a local car dealership was doing a lot of radio advertising promoting deep discounts and was going to give a way a car.

      This was a promotion that has been very successful and they had done several times in the past...in fact the lines at the dealership were crazy...traffic jams on the main road leading into the dealer ship.

      They were plugging their website left and right but had nothing on there in the way of lead capture. They had the promotion description and some great sales copy but that was it.

      I happened to know the Owner...from other business dealings and called him up. I told him that he his leaving a boat load of opportunity on the table (just like that...thats exactly what I said)

      He asked how...and I went into the whole squeeze page deal.

      I told him that he should (for a 2 week period...the amount of time that he ran his Radio Campaigns) direct his visitors to a Squeeze page with his Header, A picture of the car that he was giving away and a optin form. Once they opted in they would be redirected to his site.

      HE Loved it.! My price...2k.....My time....2 hours.

      So we did it 6 months later for his next promotion.

      All of his media advertising Instructed People to Go to "The Official Entry Form" and enter to win.

      The Result..........8,000 Optins ins in 4 days. ...of course that grew.

      I spoke with him about 3 months later. He ran additional promotions sending out stuff to his List....which resulted in another 32 Car sales.

      A little more went into it ...but that is the jist....

      Hope that sparks some ideas out there!

      highest Regards,
      Sean
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      • Profile picture of the author Glenn Leader
        Originally Posted by The IM Reporter View Post


        %< snipped

        I told him that he should (for a 2 week period...the amount of time that he ran his Radio Campaigns) direct his visitors to a Squeeze page with his Header, A picture of the car that he was giving away and a optin form. Once they opted in they would be redirected to his site.

        HE Loved it.! My price...2k.....My time....2 hours.

        So we did it 6 months later for his next promotion.

        All of his media advertising Instructed People to Go to "The Official Entry Form" and enter to win.

        The Result..........8,000 Optins ins in 4 days. ...of course that grew.

        %< snipped
        Something so simple that produced excellent results. I love it.

        Thanks for posting

        Glenn
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      • Profile picture of the author roddaut
        IM Reporter, the car dealership example you gave above is priceless. I put in a thanks for you.
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    • Profile picture of the author Riz
      Originally Posted by Ernie Lonardo View Post

      Gee whats my thread turned into lol...there hasn't been 1 informative post yet
      Hi Ernie,

      Good luck in your offline biz and congrats on ure success so far.

      Ignore the people that make negative comments - everyone has a right here to talk about and share in whatever niche they are in - as long as there is no self promotion talking and sharing ideas on the offline formula is just as fine as talking and sharing ideas on other im strategies like article marketing etc.

      Anyway i wrote a thread on a particular strategy i used - i hope it helps some folk with ideas

      http://www.warriorforum.com/main-int...spiration.html

      Baal
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  • Profile picture of the author Ernie Lo
    Thanks Sean, thats a really cool idea and I love you a took that opportunity and turned it into $2000 in 2hours.

    Do you think car dealers would be interested in paying for a autoresponder to maybe notify people of their new cars they get in? Most wouldnt be able to give a free car away, but there must be another use for them having a list??
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    • Profile picture of the author Sean A McAlister
      Originally Posted by Ernie Lonardo View Post

      Thanks Sean, thats a really cool idea and I love you a took that opportunity and turned it into $2000 in 2hours.

      Do you think car dealers would be interested in paying for a autoresponder to maybe notify people of their new cars they get in? Most wouldnt be able to give a free car away, but there must be another use for them having a list??

      There are tons of things that Car Dealers can do. (What i did was done about 2 years ago and does may not fit today).... Especially in todays economic climate.

      But what I had done was "Pay Attention" to what was already being done in the market....and Gave it some Steroids.
      The Radio is A Powerful Tool.

      When you are driving don't turn off the commercials. Listen to them...Everyone of them is an advertisement from a business that could more than likely benefit from Your Services. In fact....for those of you who sit at a computer all day....turn on the radio....and listen. Talk about creative thoughts flying at you.

      Anyway...back to the Car Dealers.

      Listening to the radio...Pay attention to the Dealers that are still Running Radio Advertising. See what they are offering. Then formulate a plan.

      Dealerships can Offer and do offer a lot of stuff.

      Free Detailing
      Free Oil Changes
      Free Extended Warranty with Purchase
      Free Tire Rotation
      $3000 Cash back for the Month of March
      Referral Fees'
      Free gas for a Year.
      Free Roadside Assistance for 1 year

      Some dealerships are now offering to Take Back Your Car if you lose your job....Man....that is nuts.

      Other upgrades / Options incentives included with a purchase:
      • Power Windows
      • Crusie Control
      • ABS
      • Leather Interior
      • Moon Roof
      • Keyless Entry
      • Free GPS
      • 5 Disc CD Changer
      • Heated Seats
      • etc

      One Lucky Entrant will win All of the Above.

      Car Dealers are ONE OF THE BEST for Autoresponders simply because of the trade ins....and turnovers.

      Now all we need to do is show them the value of Adding one Tiny Tool. An autoresponder and email marketing system.

      If they are tight on money and not advertising....All they need to do is ensure their sales people take down peoples email address as they come in and window shop or buy a new car.

      Now...they can email these people with "The Monthly Special" pick any of the above and add too it. This gets people in the door...and those who may take up the free oil change may pay to have their tires rotated. This also gets potential buyers into the dealership.
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  • Profile picture of the author Joseph Then
    Since January, I've already put $3,000 in my bank account plus another $2000 from another deal yesterday.

    I'm having another $3000-$5000 worth of deals coming in by end of this month...
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  • Profile picture of the author jnapier
    On the car dealer note. Car dealers have been doing everything said here for years. They NOW have to attract people who are afraid to buy OR find financing for people who no longer qualify for a car loan.

    Do I have the answer? No - but they have got to change how they market. They should start with their list of buyers. Invite them in for a big Get Aquainted party. Serve food and No Sales Pitches. Build goodwill. Let people know that they are available and WANT your business.

    They should also leverage the FREE marketing methods that are available like Craigslist.

    Again - I'm not going to claim to be a guru, but it's now time for car dealers to be Unique.

    Jay NaPier
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    • Profile picture of the author Sean A McAlister
      Originally Posted by jnapier View Post

      On the car dealer note. Car dealers have been doing everything said here for years. They NOW have to attract people who are afraid to buy OR find financing for people who no longer qualify for a car loan.

      Do I have the answer? No - but they have got to change how they market. They should start with their list of buyers. Invite them in for a big Get Aquainted party. Serve food and No Sales Pitches. Build goodwill. Let people know that they are available and WANT your business.

      They should also leverage the FREE marketing methods that are available like Craigslist.

      Again - I'm not going to claim to be a guru, but it's now time for car dealers to be Unique.

      Jay NaPier

      Just for the record.....all of the Cash Cow stuff as been being done for years....and thats kinda the point here...isn't it? To show people how they can become more creative and unique....and the IMer is the person who shows them?

      I was not claiming to be a guru...just posting a method in which I made money,
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      • Profile picture of the author jnapier
        Originally Posted by The IM Reporter View Post

        Just for the record.....all of the Cash Cow stuff as been being done for years....and thats kinda the point here...isn't it? To show people how they can become more creative and unique....and the IMer is the person who shows them?

        I was not claiming to be a guru...just posting a method in which I made money,
        Great point and I might add that as obvious as Craigslist would be - few have thought of it. I had a tech guy tell me and his employer a few weeks ago that YouTube was a place where people go to find funny home videos.......and now they are re-thinking their marketing.

        Jay NaPier
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  • Profile picture of the author jnapier
    From the Success Story side of things. I'd like to give a BIG THANKS to John Spangler for all the knowledge he's shared here. He's been selfless in this knowledge and shared how he's made over 21k since august.

    When you think of a Jobless dad - you know there will be challenges. You can't just go out and look for a job these days. He's a guy who WALKS THE WALK and I'm thankful he's posted the info here.

    I started reading the Cash Cow and kept upto date on it. I bought the $27 product and was disappointed.

    When it comes to a forum - YOU have a choice to read what's available or not read it. On the other side of the coin. IF something consistently is at the top (and not because the one posted it keeps updating it) - THAT'S what people want to read.

    Jay NaPier
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  • Profile picture of the author mjbmedia
    be careful on that Jay, You Tube will be changing soon and cutting back on marketing/ business videos or more likely monetising them! (knowing Google!)
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    Mike

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