Apparently this guy's not worried about Google new page layout update

I'd say that qualifies as content being pushed down the page...

At least he was considerate enough to give us a couple lines' worth of content as a teaser before the rest of the ads.

Definitely. And I found this IN Google news of all places. Go figure.

I'll bet it won't stick in GNews very long. They do manual reviews and a lot of those sites get the boot. Last year, thousands of them got the boot. They get approved without those ads and then add them in after approval.

There's so much going on, on that page, my eyes crossed. Literally. I was more motivated to hit the "back" button than click on any of his banners, links, etc.

Thanks for sharing that link. It's a great example of what not to do.

That's not just about Google's update. It's also about the visitor experience (though, arguably, that's why Google made this update).

I want websites to be interesting. I want to visit sites that are worth bookmarking. I want to read articles that are worth printing and putting in one of my reference notebooks, to re-read easily, later.

And, I want to be able to find the information, easily, as well. If someone posts a link that just says, "Take a look at this," when I arrive at the URL, I want to find why he (or she) linked to it... quickly.

All of this comes down to respecting your website visitor. Respect his (or her) intellect and time.

I understand that there's a school of marketing that advises:

1. Get the person to your website.
2. Give them "not enough" information (or bore them) so the visitor is likely to click on a link -- AdSense, CPA, or affiliate link -- to find what they were looking for.

I think that's insulting to the visitor. And, I think people are getting used to spotting those sites faster than you can say, "Get me outta here."

Though the "above the fold" issue can be argued in terms of past success with ad placement, etc., I applaud Google's update. My time is valuable, and I get irked when I search and the top three links take me to sites with bad articles and too many ads.

And, for anyone who's not aware of the "above the fold" issue, here' the Google Webmasters link: Official Google Webmaster Central Blog: Page layout algorithm improvement

I am not worried about it much either, but my ad block is a 160x600 down the side of the content.