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Product Reviews

by Ooze
7 replies
Hey,

I am currently writing articles for my amazon site. When i look at the product reviews from competitors, they always look about the same.

For example, if their Amazon site was about reviewing different kinds of pears, almost each article would tell you how beneficial it is to eat pears.

Another thing is that they are always positive about the product, pretty much all the reviews include stuff like 'the BOB pears are of great quality'.

The reviews never tell you why pear X is better then pear Y.


My question is: Is it wise to do this or is it simply like that because they haven't spend alot of time to their articles.

Thanks in advance,

Nathan.
#product #reviews
  • Profile picture of the author Jon Patrick
    The point of the reviews is to make sales, so it makes sense that they're going to review the best products, which in turn means that the reviews are going to describe them as good products. There's no money in writing a review of a bad product.
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    • Profile picture of the author Ooze
      Originally Posted by Jon Patrick View Post

      The point of the reviews is to make sales, so it makes sense that they're going to review the best products, which in turn means that the reviews are going to describe them as good products. There's no money in writing a review of a bad product.
      Well, they are actually reviewing ALL products in this niche. ( as far, all i know).
      The products they review often have only 23 stars as an average customer review. I know that you won't make money from writing a bad review, but wouldn't writing some bad ones and then linking to what you recommend instead be a better option?
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  • Profile picture of the author Brendan Mace
    It is incredibly wise to sound like a REAL REVIEW when writing sales copy. The highest converting product reviews actually mention a negative flaw of the product. THe copy will then explain how that minor setback would not stop them from purchasing the product.

    You want your reviews to be positive overall. But you need to add in a little pepper to sound more believable.

    As for product comparison - that is a great idea for sure. I would make sure that you make ONE product shine though. Studies show that shoppers get confused when presented with too many options at once. One of those options needs to stick out above the rest.

    Hope that helps!
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  • Profile picture of the author KingOfContentMarketing
    As co2 mentioned, it's a good idea to include a flaw or weakness. Studies show that people will believe the overall information if it doesn't come off as "too good to be true." Also, it gives a segment of buyers the feeling they have looked at both the good and the bad, and that their research has been thorough. For them, being thorough is just as important as the information they gather in the process.
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  • Profile picture of the author Wide
    About product comparison; Remember, they are reading your review because they are interested in the product you review, not the alternatives. You might take a risk by giving them options, they just want to be sure the product is good (which they probably already think it is), you need to confirm that in your review.
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    • Profile picture of the author goindeep
      I have a review site. I can tell you that there are two types of reviewers. Those that review for instant cash and those that dont. Those that review for instant pay dirt will tell you how great any product is, and what is worse, 9 times out of 10 they wont even review the product. Their goal is to monetize like a pimp.

      Those that dont are usually focused on quality reviews, real reviews by real people who actually review the product and give real feedback. These guys build relationships, these guys take some time to profit but when they do, they have made a name for themselves as trues reviewers which brings people back time and time again because they trust the reviewer.

      I guess its the old Volume v Quality debate. Which is right?
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    • Profile picture of the author Ooze
      Originally Posted by Wide View Post

      About product comparison; Remember, they are reading your review because they are interested in the product you review, not the alternatives. You might take a risk by giving them options, they just want to be sure the product is good (which they probably already think it is), you need to confirm that in your review.
      Mhm, but if you were to buy a $250 dollar product, wouldn't you read the reviews of other brand too?If you would do so, you wouldn't know which one to buy because the reviews are pretty much all the same.
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