12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

What's Your Best Email Title (here's mine)

by JoeTavs
9 replies
One of the things I am trying to work on in 2012 is my open rate for emails. I have never been very good at writing great titles. Anyone willing to share? Not trying to steal blindly - just to get the ideas flowing.

So far - this is my best title - gets opened apx 4% of the time.

*FREE* I Just Added 74 People To My List - Find Out How!

I realize there are many variables including list quality, etc. Just trying to get some ideas. Feel free to let me know your opinion of mine as well.

Thanks
#email #mine #title
  • Profile picture of the author JimDucharme
    Test your subject lines. Run split tests on even subtle changes to them. If you need a little inspiration and or guidance, check out Mark Brownlows excellent resource on subject line writing here.

    Good writers know how to think like good readers. Put yourself in your reader's position and ask what would make you open that email.

    Regards,
    jim
    {{ DiscussionBoard.errors[5525022].message }}
  • Profile picture of the author Suthan M
    Here's mine that works like gangbuster all the time:

    "This is why I don't do __________ (insert whatever it is), FNAME!"

    Always gets one of the highest open rates.
    Now, people- have fun with this
    Signature

    Whats the latest movie you watched? Anything good?

    {{ DiscussionBoard.errors[5525034].message }}
  • Profile picture of the author Will Edwards
    Originally Posted by JoeTavs View Post

    So far - this is my best title - gets opened apx 4% of the time.

    *FREE* I Just Added 74 People To My List - Find Out How!

    I realize there are many variables including list quality, etc.
    Yes - one of those variables would be your niche. If I were to send an email out with that subject, I would get a ton of complaints But I can understand how it might do well in a different niche.

    As you asked, all of my best subjects say something about the content of the mail, but do not give away what is inside. They need to open the mail to find out. An example is one I used yesterday:

    Take your pick, but take it now ...

    Inside there was a choice of two discounted offers

    Cheers,

    Will
    {{ DiscussionBoard.errors[5525045].message }}
  • Profile picture of the author DSTeam
    Originally Posted by JoeTavs View Post

    One of the things I am trying to work on in 2012 is my open rate for emails. I have never been very good at writing great titles. Anyone willing to share? Not trying to steal blindly - just to get the ideas flowing.

    So far - this is my best title - gets opened apx 4% of the time.

    *FREE* I Just Added 74 People To My List - Find Out How!

    I realize there are many variables including list quality, etc. Just trying to get some ideas. Feel free to let me know your opinion of mine as well.

    Thanks
    Hey Joe, if you have a product of your own you can try starting your email with "UPDATE! ........" ... this gets me a very nice open rate.
    {{ DiscussionBoard.errors[5525495].message }}
  • Profile picture of the author Dann Vicker
    Here's one of my best:

    This will WOW You...Don't share this [FREE VIDEO]
    Signature

    Looking for high quality solo ad traffic? 200-2000 clicks available/day. Testimonials here. PM me

    {{ DiscussionBoard.errors[5527888].message }}
    • Profile picture of the author packerfan
      Still Struggling?

      Got a 53% open rate 3 days ago. Non-IM related niche.
      Signature

      Nothing to see here

      {{ DiscussionBoard.errors[5528850].message }}
      • Profile picture of the author Paul Myers
        I don't recommend you use these, but you asked...

        1: THUD!
        2: What the HELL do you want?

        Yes, I used both. The first was opened and commented on heavily, because the subject seemed to promise one of my then-famous rants. Instead, it was an article that several prominent folks in the business told me should have been turned into an expensive product. (I thought it was pretty good myself.)

        The second for obvious reasons.

        The funny thing about the second one is that another person tried to do the same thing with an email to his list, and it blew up in his face. Lesson: Some things have to be approached with a certain care to the end result.

        And some emails should have disclaimers like, "Professional stunt writer. Don't try this at home."


        Paul
        Signature
        .
        Stop by Paul's Pub - my little hangout on Facebook.

        {{ DiscussionBoard.errors[5529405].message }}
  • Profile picture of the author RHert
    Writing an email that will get opened depends a lot on your list. I work in copywriting giving hints and tips to my list and most of the time I actually just start it with Copywriting. They know it's from me and I don't sell them gimmicks so most of them open it. My average is between 80-90 percent.
    Signature
    Copywriting at it's Best! - Tips and tricks to connect with your reader.
    {{ DiscussionBoard.errors[5529421].message }}

Trending Topics