A List of 600 Should Make Me How Much..?

Andrew,

It depends on the niche, how you got the leads (freebie seekers, etc.), the products you have, your prices, etc. The general feeling is that you should get $1/lead/per month.

Mark

It's not the SIZE of your list that is most
important.

Far more vital is your RELATIONSHIP with the
people on the list and how well you find out
what they want and give it to them.

Your choice of target market will also be a
highly influential factor as well as your
overall strategy.

Size is NOT everything.

Dedicated to your success,

Shaun

Andrew,

The idea that small lists are not profitable or worth your time is a myth.

When it comes to list monetization the answer is: there is no "should" and there are no rules. Your list is as profitable as you create it to be.

If you're selling a $495.00 per month membership and your sales sequence converts and buyers stick, guess what? That 600-person list will be *ridiculously* profitable. If you're selling a $17 e-book with no back-end products, a list of 600 will produce hardly anything for you.

As another poster mentioned, other factors are who is comprising your list (freebie-seekers vs. warm prospects vs. rabid buyers) and how well your offerings match their wants.

Everyone tends to make list building and monetization complex. But it really comes down to business 101.

Hope this helps,
Ken

Jay, that is an incredibly intelligent post that is worthy of multiple Thanks.

I always enjoy reading your insightful and powerful posts.

I couldn't agree more.

Cheers!

Concentrate on the relationship with your list... and start by creating a followup system in your autporesponder.

Like Jonathan Mizel, you should be creating a ton of followup messages giving great content and promoting products (with your own or recommending other people's products).

You need to do this ASAP.

Mike Hill

Like Shaun said above (and others) it's all about relationship building. Try to give your subscribers something of value in each mailing. Too many people have nothing but boilerplate junk in their mails filled with affiliate links. People will unsubscribe or simply not open your mailings if there is too much of that.

They say a name should be worth 1-1.5 bucks a month, but it really depends on the relationship you have with subscribers.

A lot of the gurus in IM mail 3-5 times a week--really! I amil 2 times a week and include something of value in each issue. Many times I will not include any affiliate links just to gain some degree of confidence in my subscribers.

Give something of value in each issue. Mike Rasmussen, in his Get More Buyers, talks about prospect lists and buyer lists. As he says, your buyers list is infinitely more valuable than a list of tire-kicking freebie seekers. A good buyers list doesn't have to be big to make you good money.

Another thought. Jonny Andrews, in his Guru Assassin, says that when his own list got to the point of 2,000 names--that was the tipping point in his business. When you get to tht level you can consider doing ad swaps with other people and your list can then start to escalate exponentially. When you get to 10,000 names you can JV with the gurus and again your list will balloon.

And, the best way to explode your list is to crate your own product and get some big JV partners to promote its launch. Run the numbers. A big Clickbank product launch may sell 5,000 units in a month following its launch. Suppose it converts at 4%. That means that 5,000 x 25, or 125,000 visitors must have hit the pitch page. Let's say that 20% of them opted-in to the publishers newsletter or freebie. That's 25,000 names they get added to their list.

Go back to the $1 per month-per-name on your list. What's that do to your wallet? Do something like that and you'll get JV offers from the gurus every day of the week. Every time you hit the send button on your email--well, it's like robbing a bank.

Rob Benwell sold over 20,000 units of Blogging To The Bank I & II for $37 bucks a whack. If his site converted at 4% that means he got 500,000 hits to his site. What do you think that did to his list? He's under 25 years old. Most kids his age are shoving tacos out through a drive-through window.

Food for thought. Chew slowly and digest well.

All the luck in the world Andrew!

depends on the product being sold, but I have heard the same $1 per lead that MarkR mentioned many times.

My slogan has always been: "People 1st, Money 2nd."

Just as the above posters have stated, I agree with them in that you should really try to improve your relationships of trust with them if you want to make money from your list. The more trust you have with them, the more products they will buy from you.

List of 600 subscribers can make you six figure income or nothing.

Forget The Money!

Start building a relationship with your list. Why did those 600 people sign up on your mailing list? If it was for information then give it to them. Then give them more info. Then the next day - give them more free info.

The bottom line is "Over Deliver" on whatever your mailing list subscribers where searching for.

The Money will come later once your subscribers start trusting you. Even a list of 600 could return a nice monthly income.

Bob

Also don't worry about sending offers every once in a while. (So long as you are promoting it in a friendly "this is cool check it out" kind of way).

I used to be afraid of sending out offers thinking some subscribers might get upset that I'm not sending them free content like always. But I realized, if they aren't ever going to pay me anything ever then why do I want them on my list anyway?

You should be building a mutually beneficial relationship with your subscribers, you give them awesome stuff and they pay you in return, not you give give give and they give nothing back to you.

Rule of Thumb is 1$ per person but that depends on quality. I mean freebie seekers make up a lot of lists so they usually don't buy as much.

For me, I'm not close to 1$ per person. i'm workin on that by creating higher priced products and more products in different price points. That will segment the freebie/low price buyers and the higher ones.

Once you create a $97+ product, you'll start making the revenue. The product funnel really is true. I'm seeing that in my biz along with my partners' businesses. You make more money off a lot fewer prospects...but it makes up a big chunk of your revenue.


Hope that helps...


Brad Spencer



PS- Another quick tip is to constantly survey your list....get them to create content (ask for a question they have related to the niche...then compile your answers into an ebook!)