How did I create a million dollar company in 3 years. I'm 22.

65 replies
My name is Jordan Gutierrez I am 22 years old, I am Mexican/Canadian. I want to join this community and can't think of a better way by talking about my experience.

Back in 2007 when I finished highschool I decide to go back to Mexico to make some money. I decide to buy a Coffee machine and sell coffee on the streets. I was here liberia leo - Google MapsI was in an area where there was a lot of doctors, so most of my customers were doctors.

I notice that most of them came from small towns/cities of mexico just to get medical stuff, so I saw an opportunity. I found a distributor and I started my website. It took me 2 years to actually sell the first product (I was studding full time in Canada), in may 2009 was my first sale, in 2010 we sold over a million dollars and we been growing at a 50% per year since then.

I have to build everything, starting from the infrastructure to ship, online marketing, costumer service, etc... i think this forum would be more interested on the online marketing part.

I you need any help for merchants I think I could give really good advise.
#company #create #dollars #jordangk #million #multi #years
  • Profile picture of the author sriram rajan
    Thats great job buddy..and it's very nice of you to post such a huge success story for others to be inspired by !!
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  • Profile picture of the author markowe
    Pretty awesome - that's what it's all about, spotting an unfilled opportunity and taking action to fill it! I am still convinced there are thousands of opportunities out there like this, in fact I see them every day, I just don't have time to run with them all!

    Did you need capital to start the business?
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  • Profile picture of the author cameronpalte
    Banned
    [DELETED]
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    • Profile picture of the author Wishpond
      I did not raise any capital (I was 17 no back would take me seriously), I did however, find a good supplier, I agreed he would give me products at cost in change of equity. Back in 2007 online sales in Mexico was unknown, they did agree (they did not have internet so it was a rather difficult partnership).

      This is my website
      librerialeo.com.mx
      this is my facebook page
      facebook.com.mx
      this is where we are located
      Librería Leo, Doctores, Cuauhtémoc, Ciudad de México - Google Maps
      this is my tiwtter if you want to follow me
      jordangk
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  • Profile picture of the author frankl
    That's really smart thinking. Congratulations!
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  • Profile picture of the author HarrieB
    Pretty Inspirational.. So tell us more about urself!!

    What products are you selling??
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    • Profile picture of the author salegurus
      Originally Posted by indigeniuous View Post

      Pretty Inspirational.. So tell us more about urself!!

      What products are you selling??
      Seems pretty impressive, well done.
      Cheers
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  • Profile picture of the author Wide
    Congratulations, impressive

    So you started selling medical supplies from your website? Dropshipping?
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    • Profile picture of the author MrMaxx357
      Now this is what I've been waiting to hear about.....Marketing & selling a physical product!!! Great story...It really shows how online marketing can quickly grow a brick & mortar biz...
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  • Profile picture of the author tharith
    Please tell to the others. What strategies that you use to be successful.
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    • Profile picture of the author Wishpond
      I did a lot of what Eric Ries suggest (I recommend his book, even for retail, I wish I read it back then).

      I needed to validate my idea, after I notice there could be a demand for medical books and medical equipment I sold my coffee machine (for like $800 books) and I spend that money on buying best selling medical stuff in mexican ebay (mercado libre), we sold it really fast.

      The 7% they charge was a rip off (even now we only make 10%), so I decide to cut them. I spend the next 2 few years learning about internet marketing, internet retailing and programming while I was studding in Canada (I tried over 10 different methods to make money, from Flash games website, to becoming a youtube partner and everything in between). As well as getting everything set up, how we would ship, the processes whether we would hold products (I did not have money for this so no).

      In 2009 I happened to miss my flight back to Mexico (airport close during the swine flu remember?) so that when we decide to lunch. If we get sells we will send an alert to our supplier who would ship the product with our shipping labels.

      The first month we sold only 3 orders (they are text books so they are bit expensive), after few month we started shipping 20 then 50, 100, and then over 100 a day.

      We focus a lot on Social media and costumer satisfaction, we have not increase or ad budget since 2010. We are willing to lose money in the fisrt order as long as our users are happy. The service is great (even for American standard) which make it awesome in a country that is not well know for it services. We really care for our users (we got inspired by Zappos).

      I would like to talk more about my business, If you want to talk about internet marketing I would love to answer, I have strong competitors so I cannot answer really specific questions.

      Also, I've been living in Canada for more than 7 years, but I don't have Canadian imigration (even though I've represented Canada internationally with my business) so I needed to get a job here, I help a company (Wishpond) create marketing tools for merchants and online companies I've run some of them and they go extremely viral. We are in Beta, If you want to try it is awesome, I can help you out setting it up.

      Anyways, skipping the commercial break...

      I recommend you a online retailer, don't focus on revenue, Ill come (as long as there is a market for it) focus on service, and price. Invest on optimizing your website and your processes, get smart people in Costumer Support this may be more expensive but they are the face of your company. be patient (it took me 2 years to sell my fist product on my own), and just keep trying.
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  • Profile picture of the author Wishpond
    Don't give a service to make money, make money to give a service.
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    • Profile picture of the author SEO-webdesign
      Originally Posted by Wishpond View Post

      Don't give a service to make money, make money to give a service.
      Love your life, and your life will love you
      Love your job, and your job will love you ...
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  • Profile picture of the author Lo6icsense
    Awesome story man!! It's always good to hear about people succeeding!
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    • Profile picture of the author JohnMcCabe
      Great story...

      Congrats and welcome.

      About this:

      (I was studding full time in Canada)
      I wish my high school guidance counselor had mentioned this on career day!
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  • Profile picture of the author GeorgR.
    That's the true entrepreneur spirit, awesome!
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  • Profile picture of the author Rod Cortez
    Bienvenido al Warrior forum!

    RoD
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  • Profile picture of the author NancyStringer
    Dear Jordan,

    Thank you for sharing your story. It is always inspiring to read a post from someone who has made it. Well done! Congratulations!
    All the best,
    Nancy
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  • Profile picture of the author aaronblevins
    Love hearing stories like yours man!
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  • Profile picture of the author John Romaine
    Kick ass.
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  • Profile picture of the author hmartin90
    That's a great testimonial! The internet can connect you with so many customers, it's crazy
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  • Profile picture of the author jt808
    Thanks for sharing your story. It just goes to sbhoe that there will always be need for goods and services. As long as you can deliver with great customer service, there are no limits to success.

    Thanks again
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  • Profile picture of the author Wishpond
    Thank you all for your questions... I hope to be a good participant to this forum.
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  • Profile picture of the author canada94
    Thanks for sharing your story, it's great to hear someone starting with nothing and making a success of it.

    Awesome

    Kevin
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  • Profile picture of the author visimedia
    Hi tough guy, congrats on your achievement!! thx for sharing your inspiring story
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    digital startup looking for partners in China, Taiwan, HK, Korea & Japan. PM me

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  • Profile picture of the author BODH
    22! Thats great buddy,

    thanks
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  • Profile picture of the author Switzerland
    Very impressive story, congrats.
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  • Profile picture of the author maxrezn
    That's a pretty awesome story. Always nice to see people way ahead of where everyone else is
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  • Profile picture of the author rackemup
    Congratulations! I wish you even more success Jordan!
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  • Profile picture of the author black_muffin
    congrats on your business bro. u are doing great.
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  • Profile picture of the author arnold55
    Originally Posted by Wishpond View Post

    My name is Jordan Gutierrez I am 22 years old, I am Mexican/Canadian. I want to join this community and can't think of a better way by talking about my experience.

    Back in 2007 when I finished highschool I decide to go back to Mexico to make some money. I decide to buy a Coffee machine and sell coffee on the streets. I was here liberia leo - Google MapsI was in an area where there was a lot of doctors, so most of my customers were doctors.

    I notice that most of them came from small towns/cities of mexico just to get medical stuff, so I saw an opportunity. I found a distributor and I started my website. It took me 2 years to actually sell the first product (I was studding full time in Canada), in may 2009 was my first sale, in 2010 we sold over a million dollars and we been growing at a 50% per year since then.

    I have to build everything, starting from the infrastructure to ship, online marketing, costumer service, etc... i think this forum would be more interested on the online marketing part.

    I you need any help for merchants I think I could give really good advise.
    hey....
    i always can listened to good advise. tell me all you know and i'll listen!

    arnold55
    mike reynolds
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  • Profile picture of the author AlenGeorgeson
    Can you explain more precisely how you did this?

    Anyway thanks for the share! Success stories like that are the reason why I keep taking action every day!
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    • Profile picture of the author Wishpond
      Originally Posted by AlenGeorgeson View Post

      Can you explain more precisely how you did this?
      What do you want to know?
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  • Profile picture of the author Mate
    Fantastic!

    Congrats to you
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  • Profile picture of the author seobro
    Thanks for sharing your success. I have found I do well if I jump in a new area. W#ell, once it gets crowded it is time to find a new one. Also, I found that people tend to copy success. Few are original and think things up. Most prefer to join a trend by the time it is well established and a proven winner. Usually, that is when the smart money leaves our room.
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    • Profile picture of the author sonic74
      Very inspiring story,thanks for sharing.

      Also,you achieved great success and built a business very young.....good for you,keep going !

      E-commerce with physical products can be very profitable,the main "problem" is to find good and reliable suppliers,you can be an affiliate though with small commissions though !
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  • Profile picture of the author 23profit
    Congrats Nice
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    • Profile picture of the author onlineVisions
      this is what i call a true entrepreneur.. Great work
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  • Profile picture of the author Michael Ten
    Nice. That is really inspiring! Congratulations on your extreme success.
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  • Profile picture of the author gojiberryman
    Hey, do you mind telling me how exactly you started to sell drastically? I would like to learn your methods in order to add to my arsenal of methods. Thanks in advance. PM me anytime
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    • Profile picture of the author Wishpond
      Originally Posted by gojiberryman View Post

      Hey, do you mind telling me how exactly you started to sell drastically? I would like to learn your methods in order to add to my arsenal of methods. Thanks in advance. PM me anytime
      I think this should be public for the benefit of the forum .
      I plan for 2 years (no parting no drinking, during my first years of college this was hard). I needed to get everything really solid. For the first 6 months I only put prices on the website then and asked people to email us if they want to buy something from us, this help us learning about our users and what they needed. I would rather sell less than give a crappy service, in the long term service prevail over anything.
      Patience was the key, there where times where I just wanted to give up (when we did not sell anything or when we got hack... the most miserable part of my life).
      Advertising was another key, back then people did not do ads on google/facebook so was relatively easy (and cheap) to get users. This was scary since as for a 18 years old kid the 300 dollars a month I spend on ads really hurt.
      2009 we did not make any money (we broke even), 2010 we started getting better.
      You can make a couple hundred, or few thousand dollars the fast way, the get "rich fast" may work for few bucks, but for me thats not entrepreneurship, and is kind a boring. Entrepreneurship is about innovation, creating new products, creating new wealth, employment, solving problems and this don't happen overnight.
      There is not a golden bullet for what I did, (there may be tips related to internet marketing, social media etc), but the reality was a combination of hard work, demand for the product, luck, good timing, being obsessed with service, and love for what I do.
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  • Profile picture of the author jivens
    Banned
    nice to know that their are other young guns like me that are also successful! Great job! If you get the time send me a coffee
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  • Profile picture of the author Randall Magwood
    That's just a testament of your ingenuity. Congrats on the success and hopefully you'll learn a ton of info on this forum. Keep asking questions, and the right people will answer.
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  • Profile picture of the author rusha
    I think you should expand your niche and sell something special on your website
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    • Profile picture of the author Wishpond
      Originally Posted by rusha View Post

      I think you should expand your niche and sell something special on your website
      Ok thanks, Ill start selling Ipads to midgets.
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      • Profile picture of the author Wishpond
        Originally Posted by CDarklock View Post

        I used to work for a guy who distributed medical supplies. He inherited a bunch of money from a relative, used it to buy an insane quantity of latex gloves (this was before nitrile), and sold them at a near-obscene markup to local hospitals. He made huge money doing this and only worked something like eight hours a month - most of it watching me and his other three guys load boxes of gloves into his truck.

        Great business, if you can get into it.
        We don't sell to hospitals, you need different types of "skills" if you want to sell to schools, hospitals or government institutions in Mexico. Further what move us is not markup but demand. If we charge expensive then other companies will compete with us. We keep profits low, service high and our competitors at bay.

        Originally Posted by sexy sue View Post

        I like your story of humble beginnings. I suppose if you have an enterpreneur mind set you can make it anywhere online or offline. great inspiration!
        Thank you.
        Originally Posted by richrowley View Post

        Nice work! You could be classed as a pioneer of e-commerce in Mexico!
        May be, we are still behind the US. I have not seen a (successful) company compared to mine in the US or Canada (the same niche).

        We like being the head of a mouse than the tail of a lion.
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        • Profile picture of the author CDarklock
          Originally Posted by Wishpond View Post

          We don't sell to hospitals
          Well, the point is there's huge money in medical supplies.

          It's one of those markets nobody thinks about; you have to develop what I call "market eyes" so that wherever you go and whatever you do your brain is taking everything you see and thinking "I can source the product/service for this much, they are selling it for that much, and that minus this is X amount of profit and a Y% ROI." You need to start seeing the opportunity everywhere.
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          "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author simpleleveraging
    What a great story and well done mate. Inspiration for a whole lot of others. Always nice to hear a story like this.
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  • Profile picture of the author CDarklock
    Originally Posted by Wishpond View Post

    I notice that most of them came from small towns/cities of mexico just to get medical stuff, so I saw an opportunity.
    I used to work for a guy who distributed medical supplies. He inherited a bunch of money from a relative, used it to buy an insane quantity of latex gloves (this was before nitrile), and sold them at a near-obscene markup to local hospitals. He made huge money doing this and only worked something like eight hours a month - most of it watching me and his other three guys load boxes of gloves into his truck.

    Great business, if you can get into it.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author curly sue
      I like your story of humble beginnings. I suppose if you have an enterpreneur mind set you can make it anywhere online or offline. great inspiration!
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  • Profile picture of the author MattBrighton
    Awesome idea. Its really nice to see inspirational stories like these!
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  • Profile picture of the author aizaku
    good stuff! reading this thread has got me rethinking drop-shipping and fulfillment services.

    thanks for sharing!
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  • Profile picture of the author paradoxical
    inspirational stories is what keeps bringing me back here
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  • Profile picture of the author richrowley
    Nice work! You could be classed as a pioneer of e-commerce in Mexico!
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  • Profile picture of the author AymanGham
    Nice Job man, inspiring to see someone like you make it. For a 22 years old is really amazing your result.
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  • Great thread. Over the past 5 month's I've been having some success in my own physical product business and its great to hear from someone further out on the success curve than me.
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    • Profile picture of the author Wishpond
      Originally Posted by GettingBetterAtIt View Post

      Great thread. Over the past 5 month's I've been having some success in my own physical product business and its great to hear from someone further out on the success curve than me.
      Hilarious how I sell things to health people (medical equipment) and you sell things that kill people (guns),nothing wrong with that, but perhaps the 2 most contradictory products I could imagine, yet the same principles apply, good service, good products, good prices, good quantity, hard work, patience and you would do good regardless of your vertical.
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  • Profile picture of the author Andrew S
    Hello from Mazatlan, it's admirable you've been able to start such a successful ecomm business in this country. I didn't think Mexican surfers were very comfortable with online shopping yet (except maybe mercadolibre) but it looks like I was dead wrong.

    Thanks for the lesson
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    • Profile picture of the author Wishpond
      Originally Posted by Andrew S View Post

      Hello from Mazatlan, it's admirable you've been able to start such a successful ecomm business in this country. I didn't think Mexican surfers were very comfortable with online shopping yet (except maybe mercadolibre) but it looks like I was dead wrong.

      Thanks for the lesson
      They are not. This is the hardest part (Mercado libre train them good, our users are scared of Meli's tactics), I personally think mercado libre is good only because there is nothing better yet (we manage to defeat mercado libre in our niche).

      They are not ready, however, the reason we need good and fast service, they are not ready for us telling the to buy from us, but they are for a friend telling them to buy from us (that's the reason we have 30,000 fans, we need to keep them really happy) as I mention, we don't expect to make any money from the first order as long as the customer is 100% satisfy, recommend us, and buy from us again.
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  • Profile picture of the author Face Cap
    Thank for sharing,
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    • Profile picture of the author charlesburke
      There is not a golden bullet for what I did, (there may be tips related to internet marketing, social media etc), but the reality was a combination of hard work, demand for the product, luck, good timing, being obsessed with service, and love for what I do.
      Pay attention folks. Wishpond has just given the real "secret of success." No golden bullet. No secret marketer's trick. Just good, clear thinking, hard work, and endless enthusiasm.
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  • Profile picture of the author Charanjit
    Reading something like this has made my day, such a big thanks as they are days I just want to quit but as you said just keep on going.

    thanks for the story mate.
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