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What's up with so many people asking for unique content?

by Lucian Lada
39 replies
I'm looking for websites to get my articles syndicated and from about 20 potential outlets, 19 were asking for "never been published before anywhere else, including your own website" articles.

What's their problem? are they scared of the duplicate content thing?

How am I going to find outlets for syndication, since all the ones that have a decent amount of readers ask for unique content?
#content #people #unique
  • Profile picture of the author TheZafraGroup
    Yes, it's all because of duplicate content. Some article services online are very strict with duplicate content. To them, duplicate content is copying even if its your own. Also, if google finds out you're ranking and the same articles come out, you may get penalized and not rank at all making your articles pretty much useless. I recommend just to create a summary about the main article but don't tell it all and link it to the original. You can use article marketing robot to speed things up.
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    • Profile picture of the author Will Leighton
      Originally Posted by TheZafraGroup View Post

      Yes, it's all because of duplicate content. Some article services online are very strict with duplicate content. To them, duplicate content is copying even if its your own. Also, if google finds out you're ranking and the same articles come out, you may get penalized and not rank at all making your articles pretty much useless. I recommend just to create a summary about the main article but don't tell it all and link it to the original. You can use article marketing robot to speed things up.
      This is nonsense. Its syndicated content.

      There are a few reasons I can think of why they would request unique content, of which could be:

      • They purely want exclusivity and the rights to it (and subsequently, if anyone else syndicates that article, they can gain accreditation, traffic, exposure etc...)
      • They are mis-informed/worried on the whole "duplicate content" situation (see above)
      • Like John says, it could be purely a deterrent for article dumpers

      Duplicate content only exists in the form of Google penalising you for having multiple versions of the same content on YOUR site. For example having pages with the same seo/keyword stuffed article attempting to game the system. Google have explained this themselves, and in there eyes they see it as if a majority of your sites content is duplicated pages with the same content (blatently gaming google) ...how does that benefit the visitor? How does the user benefit from the fact all they are recieving is the same old information.
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      • Profile picture of the author CreativeFlair
        Originally Posted by Will Leighton View Post

        Duplicate content only exists in the form of Google penalising you for having multiple versions of the same content on YOUR site.
        Originally Posted by Will Leighton View Post

        ...how does that benefit the visitor? How does the user benefit from the fact all they are recieving is the same old information.
        How does the user benefit if they are seeing the all same old info all over the web then? Your argument doesn't make sense.
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        • Profile picture of the author Ord Allenbea
          There is no penalty for duplicate content (amazing how this myth still lives on). They want exclusive content because it helps build them as the authority + a few other reasons.

          I would never give away my content to be exclusive unless I was seriously getting something out of it. There are many sites that you can syndicate to that are ad free and do not require "exclusive rights".

          I have always suggested my readers and members that they should post their own content to their own website / blog first. It is your content after all so why should you not be using it for your own site first and foremost.
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        • Profile picture of the author Palusko
          When I syndicate an article on ten different places, each of the places has its own readership. So the chances are, that to majority of the readers the article is a unique, never-before-seen piece of content, even though the article is "all over the Internet".
          If the same content is on different pages of the same site, than obviously, the above does not apply, since the same article is offered several times to the same readership.
          So I think his argument made a perfect sense.

          Originally Posted by CreativeFlair View Post

          How does the user benefit if they are seeing the all same old info all over the web then? Your argument doesn't make sense.
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          • Profile picture of the author Lucian Lada
            Originally Posted by Palusko View Post

            When I syndicate an article on ten different places, each of the places has its own readership. So the chances are, that to majority of the readers the article is a unique, never-before-seen piece of content, even though the article is "all over the Internet".
            If the same content is on different pages of the same site, than obviously, the above does not apply, since the same article is offered several times to the same readership.
            So I think his argument made a perfect sense.
            Right on spot. Why do so many people fear that one reader, from one website, will suddenly read hundreds or tens of other websites where an article is syndicated?

            The internet is huge. No, let me rephrase it: it's infinite. Because there are so many different people, different keywords are inserted into the big G, so if you publish your content on 10 different websites, many of them will rank for different keywords, so they won't stumble on "duplicate articles" that often, as some imagine.
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  • Profile picture of the author JohnMcCabe
    Of course they ask for exclusive articles. I'd ask for first rights, too. That doesn't mean I won't accept good stuff that's been published elsewhere.

    I'm sure some of them are still drinking the "duplicate content" Kool-Ade (tm). Some use it to discourage people simply looking for another article dump they can put their 'posting for backlinks' garbage on.

    Try submitting one of your very best articles, and see what happens. The worst that can happen is that they'll reject it. End result? You don't have that article on that website - kind of like where you are now.
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    • Profile picture of the author tpw
      Originally Posted by JohnMcCabe View Post

      I'm sure some of them are still drinking the "duplicate content" Kool-Ade (tm).

      Absolutely. These are folks who are so concerned with Google that they forget we are supposed to cater to our audiences, not Google's audience. :rolleyes:

      Like John said, send them your best and see what they say.

      Otherwise, work harder to find people who don't believe they should allow Google to dictate to them how to run their business.
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      • Profile picture of the author Jon Patrick
        Originally Posted by tpw

        Absolutely. These are folks who are so concerned with Google that they forget we are supposed to cater to our audiences, not Google's audience.

        Like John said, send them your best and see what they say.

        Otherwise, work harder to find people who don't believe they should allow Google to dictate to them how to run their business.
        Exactly. For me, nearly the entire appeal of syndication as a traffic creation strategy is that Google no longer controls how much traffic I get. When I think to myself, "I have to get into article syndication," that's why. So, supplicating to websites that allow Google to dictate how they run their businesses sort of defeats the purpose.
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  • Profile picture of the author Fernando Veloso
    OP,

    Instead of giving them YOUR unique content, why don't you plain and simple create NEW sites YOU OWN and put the content in there, linking to some other content YOU OWN?

    Oh yeah, that is expensive and takes more effort. Remember: when looking for shortcuts, you achieve short goals.
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  • Profile picture of the author HeySal
    I have to agree with Ord. IF someone wants me to write exclusive and original content for them, they better have a good price they are willing to hand me for that piece.

    Creative Flair -- if people are attributing your article properly and it gets out so widely that people are seeing it over and over again.............well, that's a good thing, actually. If users want to increase their value experience, they will be tempted to click your link to do so. It's up to you to have the added value there when they get to your site.
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    • Profile picture of the author CreativeFlair
      I'm going against the grain here, but I'm interested in why people don't believe these things to be the case:

      Duplicate Content in a Post-Panda World | SEOmoz

      Panda Cleanup: Hunting Down Duplicate Content | Guest Opinions | ITBusinessEdge.com

      Spinning and scraping are obviously not duplicated content. Last year Google lowered the rankings of plenty of aggregation sites, poor quality article sites, and review sites based on their content.
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      • Profile picture of the author Ord Allenbea
        Duplicate content has been proven many times over in the marketing arena to be false as explained by marketers. There is no penalty, Google does have a sup index they add dups in.

        It has been shown that you can take over 3 - 4 positions on page 1 of Google using the same exact article. Any dynamic built site ( wordpress, joomla for examples) all have dup content because they have Raw Url's and SEO url's, both of which Google does index.

        As for Panda Google pounded the content farms that have low quality crap articles that people mass submit and trash up the internet with.

        Originally Posted by CreativeFlair View Post

        I'm going against the grain here, but I'm interested in why people don't believe these things to be the case:


        Spinning and scraping are obviously not duplicated content. Last year Google lowered the rankings of plenty of aggregation sites, poor quality article sites, and review sites based on their content.
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  • Profile picture of the author travlinguy
    Mainly, it's ignorance. So it goes. If you really turn over some "cyber soil" and get creative with your search phrases in looking for syndication outlets you'll find plenty.

    I found one site in the market I work that was a gold mine. Not only does this guy accept syndicated content (and he's making a fortune with it), but the majority of authors with articles on his site do also. It's produced a ripple effect or chain of sources for me. There's not enough time in the day to follow up with all of them.

    I've also noticed some site owners more than happy to take syndicated content in exchange for a link. So today I'm creating "link partner" pages to accommodate them. No big deal.

    I think to be successful with the "active syndication" approach to article marketing you need to throw traditional ideas of SEO as it relates to Google right out the freakin' window. In most cases the traffic you'll see from targeting the right syndication partners will be far more targeted than the traffic coming from SEs.

    I don't know what niche you're targeting but you might want to do a search for ezines for that niche and approach owners with syndication offers. Good luck.
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    • Profile picture of the author Lucian Lada
      Originally Posted by travlinguy View Post

      Mainly, it's ignorance. So it goes. If you really turn over some "cyber soil" and get creative with your search phrases in looking for syndication outlets you'll find plenty.
      What do you mean getting creative? The way I do it is I search for the main keyword, look at the first 2-3 websites, pull their "meta keywords" from the home page html source, and then use those keywords + "guest posting" or any other relevant string, much like here: » 500+ Places to Syndicate Your Content

      The problem is, I always find something in the lines "the articles should not be published anywhere else, not even on your own website". The last phrase gives me shivers to be honest, what's the matter with the article being published on the website where it belongs?
      Originally Posted by travlinguy View Post


      I don't know what niche you're targeting but you might want to do a search for ezines for that niche and approach owners with syndication offers. Good luck.
      Well, I'm already a DOE member but still, many of the relevant ezines are out of date.
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      • Profile picture of the author Ord Allenbea
        Anyone that says you can not post your own content to your site first I personally would stay away from. I know a list of a few hundred sites that are ad free, allow links in the articles, and allow you to syndicate the articles on other places.

        I can not post any links as I am new here though. Rest assured though high quality sites with proper seo for syndication do exist.

        Originally Posted by canyon View Post

        What do you mean getting creative? The way I do it is I search for the main keyword, look at the first 2-3 websites, pull their "meta keywords" from the home page html source, and then use those keywords + "guest posting" or any other relevant string, much like here:

        The problem is, I always find something in the lines "the articles should not be published anywhere else, not even on your own website". The last phrase gives me shivers to be honest, what's the matter with the article being published on the website where it belongs?


        I don't know what niche you're targeting but you might want to do a search for ezines for that niche and approach owners with syndication offers. Good luck.
        Well, I'm already a DOE member but still, many of the relevant ezines are out of date.[/QUOTE]
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        • Profile picture of the author Kay King
          There's been a change recently in how marketers view "article marketing". As syndication has finally been recognized (by those who quit arguing - finally - the duplicate myth)....marketers want to write an article and spread it around. That's a good method - but it does have limits.

          At the same time "guest posting" has come into vogue -and I think that's where some marketers are running into problems. They are connecting syndication with "guest posting" - and coming up short.

          There have been article experts expounding how to take your one article and get links by submitting it to various blogs or sites. That will work to a point but if you are going for high quality link exposure - you may need to write a unique article for those sites.

          Just as you post an article to your own site first - many site owners will be satisfied with being the "first" to show your article and have no problem with you syndicating the same article AFTER it appears on their site. Some sites will be happy with topical articles even though they are already published/indexed on other sites.

          But - if you want a link from an authority site in a niche or a high traffic/high ranking site or blog - chances are that site owner will demand unique content. Links from site such as those are valuable and you have to work for them.

          Bottom line is - if you want to syndicate your articles, there are many places to do it. If you want a high quality link on a top site - forget syndication and write something unique for that site owner.

          The problem is, I always find something in the lines "the articles should not be published anywhere else, not even on your own website". The last phrase gives me shivers to be honest, what's the matter with the article being published on the website where it belongs?
          You are looking at it wrong. An article belongs on your site only if that's why you wrote the article. No site owner owes you a valuable link and exposure unless their terms of using "guest articles" are met. If you don't like the terms - go to another (lower level) site where terms are less restrictive.

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      • Profile picture of the author travlinguy
        Originally Posted by canyon View Post

        What do you mean getting creative?
        Forget all the meta keyword crap and start thinking outside the box. Finding syndication sources is simple. You don't want to be looking for guest posting. Guest posting usually has nothing to do with article syndication. That's why you're running into sites that insist on exclusive and original submissions.

        500+ places to submit your content is next to useless (though there may be a half dozen or so real syndication sources there) because they're only going to hook you up with more guest posting opps.

        When I say get creative I mean ask yourself who and what uses syndicated content. That's the question. I'll give you a hint. Newspapers use it all the time. So do magazines. And here's a bonus for you. Some of them will actually pay you for submissions and allow your resource box to boot.

        I read a blog post last week by a guy who has submitted the same piece to various newspapers more than 30 times and has been paid for each submission. And... he's gotten a TON of traffic from that article as well. That's what I'm talking about when I say think outside the box. Some of these sources will actually pay you. Others will either pay you or allow a resource box. And some will do both. Nice, huh?

        As for DOE, I haven't seen it. But I can tell you this. They ain't the only ballgame in town. There are dozens of free ezine directories out there you can use. There are more sources than you could contact in a month doing it full time.

        When I started this I hoped I was going to spend a couple of hours searching for syndication sources and be done with it. It didn't work out that way. I ended up spending the better part of two weeks looking for and indexing appropriate syndicators and still devote a couple of hours a day to finding more and better sources. And I didn't figure this out by using the generic search keywords you've mentioned, far from it.

        Think of it this way. If finding excellent article syndication sources was easy the fast-buck crowd would be all over it in a heartbeat and they’d ruin it inside of a month or two. Good luck.
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        • Profile picture of the author Kay King
          Not that they will hurt but my main strategy is to get people to click on my link at the bottom of the articles and land on my site.
          I didn't explain enough - you are looking for "worthwhile links" - links that real people SEE and click on. Those are the hardest ones to get.

          It's not hard to create "backlinks" by syndicating an article - that's SEO stuff.

          The hard links - and the reason "guest posting" and "syndication" should not be lumped together - are those where real people will see and click them. That means high traffic blogs and sites...authority sites...high ranking sites. Those are the sites demanding "unique content".

          Don't let it put you off - if you want link clicks, write great original articles and get them on blogs/sites in the niche by promising NOT to publish elsewhere. That one article will have a good chance of being published by the site owner - and it will pay off for you. Even better - one well placed unique article posted on an authority site will get visitors to your site over time. It will more than pay you for the time of writing one unique article and not publishing it anywhere else.

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        • Profile picture of the author Lucian Lada
          Originally Posted by travlinguy View Post


          500+ places to submit your content is next to useless (though there may be a half dozen or so real syndication sources there) because they're only going to hook you up with more guest posting opps.
          I use it just for the relevant strings when I search in Google, though I didn't have much luck with it, at least for a couple of strings.
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  • Profile picture of the author marketingva
    Many of my speaker clients get requests for original content... often for magazines and blogs that have very low readership. I respond and tell them that the client will write original content for them in return for being paid. Most of these people disappear after that!

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  • Profile picture of the author SumikoW
    If your using syndication methods, such as RSS feeds and aggregators with internal links then duplicate content is not as much of an issue since traffic will come from linking content together not based on organic SEO. But if the purpose of duplicate content is for SEO ranking's then duplicate content decreases SEO rankings. Google rewards original content and pushes the rankings.
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  • Profile picture of the author TopKat22
    You may think that is negative but even before Panda or so many wanting unique content, I had already gone to just 2 services to post my articles to that wanted new content and I got more traffic and better more permanent backlinks from just those 2 than I did from doing all the other work to many sites before.

    So for me, it was a real positive change I made that got better results with less work.

    And it wasn't hard for me to make "unique", original content. I just took some things I already wrote and didnt "spin" them. I took parts of them and personally re-wrote them with some updated data. So this content was unique, totally new and written by me.

    BTW, I might add, this was the reason I think that when other people's site may have dropped in rankings after Panda, my sites all had substantial increases.
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  • Profile picture of the author ChrisRich
    I think these changes by Google are justified and needed. For too many years people stuffed their keywords with anything they felt would direct traffic to their pages - names of celebrities, hot news items, products that were completely unrelated. There was once a time when it was easy to find what you were looking for on-line, it was a golden age. Then came all the unrelated material (as everyone wanted to make a quick buck). The internet needs to be a place where you can easily find exactly what you are looking for, without have to plod through a heap of meaningless tripe that has nothing to do with anything. Though the Panda update does create more work, I think it will be for the best when it comes to real, relevant content - it will make a more useful internet with a smoother user experience. I think that those complaining the loudest are the ones that caused the Panda update. If your page is optimized correctly and you has relevant content related to the searches that brought people to your page in the first place, you have nothing to worry about. If you want a bunch of irrelevant anchor text driving traffic to your site you are only going to annoy people. Use organic seo services if you want your site's traffic to grow. It will take patience and time, but if you stick with the guidelines laid out by Google, you will see results - not immediately, but they will come.
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  • Profile picture of the author Lucian Lada
    Kay, thanks for your post.

    I'm not really into the whole SEO business, thus, I am not necessarily looking for links. Not that they will hurt but my main strategy is to get people to click on my link at the bottom of the articles and land on my site.
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  • Profile picture of the author alt55
    I have had the same problem trying to find relevant sites to submit articles.
    In the last few months, I have directly e-mailed well over 100 webmasters asking to submit articles, and nearly all of them have replied -

    "Yes you are welcome to submit here but we use COPYSCAPE so we can preserve originality on our site, and we strictly forbid you to have the same article on your own site - even if it has been modified"

    All this talk about putting your own material on your site first does not give you much of a chance for syndication.
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    • Profile picture of the author AnniePot
      I look at it this way whenever I'm confronted with such a requirement: what is the value of the site making this demand? What benefit am I likely to receive from writing an article exclusively for them?

      One of my main niches has been on the web since May 2005, it fluctuates between a PR4 and PR5 and averages 52,000 visitors a month. I suppose it has reached an 'authority' status.

      In short, a site demanding unique content has to be better than that before I will comply, otherwise, what's the point? Oh, I know they will very likely have followers I don't, but just by publishing the article on my own blog and promoting it well, it's likely to be read by some of them anyway.

      Originally Posted by alt55 View Post

      I have had the same problem trying to find relevant sites to submit articles.
      In the last few months, I have directly e-mailed well over 100 webmasters asking to submit articles, and nearly all of them have replied -

      "Yes you are welcome to submit here but we use COPYSCAPE so we can preserve originality on our site, and we strictly forbid you to have the same article on your own site - even if it has been modified"

      All this talk about putting your own material on your site first does not give you much of a chance for syndication.
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    • Profile picture of the author Ord Allenbea
      There are hundreds if not thousands of sites that will syndicate your article even if it is posted on your site first.

      Originally Posted by alt55 View Post

      I have had the same problem trying to find relevant sites to submit articles.
      In the last few months, I have directly e-mailed well over 100 webmasters asking to submit articles, and nearly all of them have replied -

      "Yes you are welcome to submit here but we use COPYSCAPE so we can preserve originality on our site, and we strictly forbid you to have the same article on your own site - even if it has been modified"

      All this talk about putting your own material on your site first does not give you much of a chance for syndication.
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      • Profile picture of the author AnniePot
        Originally Posted by Ord Allenbea View Post

        There are hundreds if not thousands of sites that will syndicate your article even if it is posted on your site first.
        Yes, there are, but surely, just flinging your articles at 'hundreds and thousands' of sites is tantamount to spam publishing. The really effective purpose of article syndication is to have your articles published on niche-relevant sites which will send very focused visitors to your site.
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        • Profile picture of the author Ord Allenbea
          I am not talking about those 1,000 useless adsense content farms that Google punished with Panda. I am talking about sites that are built for exactly what Google ask for on their own blog.

          I agree flinging articles at useless article directories is a waste.

          Originally Posted by AnniePot View Post

          Yes, there are, but surely, just flinging your articles at 'hundreds and thousands' of sites is tantamount to spam publishing. The really effective purpose of article syndication is to have your articles published on niche-relevant sites which will send very focused visitors to your site.
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    • Profile picture of the author myob
      Originally Posted by alt55 View Post

      I have had the same problem trying to find relevant sites to submit articles.
      In the last few months, I have directly e-mailed well over 100 webmasters asking to submit articles, and nearly all of them have replied -

      "Yes you are welcome to submit here but we use COPYSCAPE so we can preserve originality on our site, and we strictly forbid you to have the same article on your own site - even if it has been modified"

      All this talk about putting your own material on your site first does not give you much of a chance for syndication.
      Sending emails to only 100 webmasters over several months is piss-poor marketing. Try raising the bar to 100 per week, and include a recent article along with a link to your portfolio of articles archived on your site or on EZA. This response of some webmasters requesting only "unique" articles [verified by COPYSCAPE ] is typically only a ruse to screen out mass submissions of garbage. Show, don't just tell them what you've got.
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      • Profile picture of the author alt55
        Originally Posted by myob View Post

        Sending emails to only 100 webmasters over several months is piss-poor marketing. Try raising the bar to 100 per week, and include a recent article along with a link to your portfolio of articles archived on your site or on EZA. This response of some webmasters requesting only "unique" articles [verified by COPYSCAPE ] is typically only a ruse to screen out mass submissions of garbage. Show, don't just tell them what you've got.
        I stated "Well over 100 webmasters"
        How many added zero's does 'well over' mean" ?
        But thanks for your input - it seems logical as you say
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      • Profile picture of the author travlinguy
        Originally Posted by myob View Post

        This response of some webmasters requesting only "unique" articles [verified by COPYSCAPE ] is typically only a ruse to screen out mass submissions of garbage. Show, don't just tell them what you've got.
        Yep. There are a lot of good candidates with the "unique article" requirement. I've been sending them my syndicated stuff anyway and low and behold, some are taking it because it's high quality. Yesterday I got a response from a 'unique only' guy who said he always has a spot for excellent material. Nice.
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      • Profile picture of the author Jon Patrick
        Originally Posted by myob View Post

        This response of some webmasters requesting only "unique" articles [verified by COPYSCAPE ] is typically only a ruse to screen out mass submissions of garbage. Show, don't just tell them what you've got.
        I hadn't thought of this, but it sounds exactly right. They have to do something to avoid being treated like just another article directory on a mass submission list. But a lot of them probably will take high-quality syndicated material when they see it, regardless of the fact that it's not unique.
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  • Profile picture of the author incomemonthly
    It's because of the search engines and how they rank. If you just copy the same content to a bunch of site, it's ranking authority goes way down.

    You can just use a service like the best spinner to spin the content to make each copy unique and then decide if it needs some cleaning up.
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  • Profile picture of the author Neonkiller
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    • Profile picture of the author AnniePot
      Originally Posted by Neonkiller View Post

      You can never be to careful about duplicate content these days.
      What are you talking about??:confused:

      Please, don't spam threads with pointless posts just to build up your post quota. Read the full thread and respond sensibly.
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  • Profile picture of the author ELK
    Thanks, Paul. I needed to hear that! Thinking in terms of "hundreds" sounds big, but to the internet that is barely a drop of spit in the bottom of a very large bucket.

    I've been thinking WAY too small, and I really need to consider it a nearly bottomless opportunity. More confidence and a higher volume of attempts will make a much bigger difference.

    Again, THANK YOU!!
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  • Profile picture of the author Lucian Lada
    Originally Posted by myob View Post

    Sending emails to only 100 webmasters over several months is piss-poor marketing. Try raising the bar to 100 per week, and include a recent article along with a link to your portfolio of articles archived on your site or on EZA. This response of some webmasters requesting only "unique" articles [verified by COPYSCAPE ] is typically only a ruse to screen out mass submissions of garbage. Show, don't just tell them what you've got.
    Just a short q: what percentage of people reply back? (it doesn't matter if it's affirmative or negative).
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    • Profile picture of the author myob
      My syndication model is results-oriented, not measured by the number of requests or percentage of replies. For example, set a performance goal of 3-5 new syndicated publishers a week. Do whatever it takes to achieve that goal - whether it be sending out 100 requests a day or 1,000. You may be taken even more seriously by re-submitting syndication requests several times, with new relevant articles included. Unless there is a positive reply from a selected target, I will try a minimum of four times over as many months.

      Consider that for any given viable niche, there are perhaps millions of potential syndication candidates. These include not only websites, but also blogs, ezines, and offline publications such as magazines, trade journals, specialty newsletters, newspapers, etc. Quite literally, article syndication begins with article marketing - of the highest order. The effort spent in marketing for syndication is well worth the results. Because of the resources expended in producing an article, I refuse to write unique or "exclusive" content for anyone.
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