BRANDING boring or crazy you tell me...

by revjoe
9 replies
I have been on a search for a domain name and found some really good
ones with outstanding keywords that would be great for search engine optimization purposes. You might call me crazy for passing some of these up, but I got to thinking about other websites.

google is not searchengine dot com

facebook is not socialnetwork dot com (even though a movie was made with the title)

hulu is not movie dot com

warriorforum is not marketingforum dot com

I have decided rather to focus on branding my domain to make it unique and stand out. Even though I know I can rank 1st page with the keyworded domains I found. Let me know what you think.
#boring #branding #crazy
  • Profile picture of the author mgreener
    Hi,

    You can rank any domain for any keywords if you know what you are doing, like you displayed in the examples of Google, Facebook, etc.

    Stick to unique branding if you're building a business around it. Exact match domains are more suited to individual niche sites.
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  • Profile picture of the author Simmeon
    I would suggest to you that BRAND is more important. You might gain an easier time ranking a EMD but it may also be harder for a user to remember. The question is are you wanting to develop and grow the site or just set and forget?
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    • Profile picture of the author revjoe
      Originally Posted by Simmeon View Post

      I would suggest to you that BRAND is more important. You might gain an easier time ranking a EMD but it may also be harder for a user to remember. The question is are you wanting to develop and grow the site or just set and forget?
      I plan on growing a site. An interactive social network. Yes, I want it to be a business with growth over time.
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      Keep the faith and never give up!

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      • Profile picture of the author JohnMcCabe
        I'd go with the branding name.

        Heck, Adobe managed to rank #1 for "click here" without being called ClickHere.com

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  • Profile picture of the author tpw
    Originally Posted by revjoe View Post

    I have decided rather to focus on branding my domain to make it unique and stand out. Even though I know I can rank 1st page with the keyworded domains I found. Let me know what you think.

    Most of my domains were purchased based on BRANDING potential. I have very few keyword-specific domain names.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author CreativeFlair
    Using trademarked terms in domain names is a really, really bad idea.
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    Professional SEO, blogger and social media expert | Personal site: Blossom.nu

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  • Profile picture of the author Randall Magwood
    I would go with the keyword based domain name. I just hope you don't face legal troubles if you use "google", "facebook", or "hulu" in your domain name.
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  • Profile picture of the author revjoe
    Originally Posted by Paul M View Post

    Wise move.

    Buying domains based on SEO is a good short term strategy for thin sites, but ultimately becomes very limiting when you want to expand and diversify in the long term.

    Good brands on the other hand are very flexible and scalable.

    You could also buy-up the keyword domains and use them as feeder sites for your main branded site if you don't want to miss out on SEO opportunities.

    Hi Randall,



    I believe the OP was just using those as examples of branded domain names, although you make a good point about choosing domains carefully.


    -Paul
    Can you buy a keyword domain and make it a sub-domain? I like the feeder site idea. Content will always be king. Focus on the long tails first. Then the primary keyword will follow.
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    Keep the faith and never give up!

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  • Profile picture of the author lucidsuccess
    it can be illegal if you're affiliate marketing.
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