Pitfalls of Affiliate Marketing

19 replies
Just received an email from Pepperjam that the Star Trek affiliate program was closing. Now. Today.

So all those links across various sites, including websites built around Star Trek, are fantastically kaput.

And merchants wonder why affiliates are afraid to invest substantial time, money, and effort.

Here is something I have been doing of late:

I keep a spreadsheet that lists the:

Date
Website
Network
Offer
Details

for advertising links I add. When a particular offer goes down, or a merchant suddenly deactivates, having this information is a huge time saver for tracking down links and swapping them to something else (like the ol' default - Amazon.)

.
#affiliate #marketing #pitfalls
  • Profile picture of the author agc
    I'd switch them to a big ol "This Vendor Has Announced That They NO LONGER Want Your Business" page. Phrased carefully to only state the indisputable facts: They discontinued taking orders from affiliates and therefore, since you (the reader) are the customer of an affiliate, they no longer want your business.

    And then track clicks / traffic.

    And then email the vendor a summary each month of how many times your "eff you, you effin customer" message was displayed on their behalf, and how much money they could have made but didn't.

    And then track down (whois) everyone else with affiliate links to the same program, email them, and offer them the free use of your landing page and inclusion in your monthly report to the vendor.
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    • Profile picture of the author curly sue
      I suppose its good advise to keep a record of where you drop your links. Or alternative redirect your links to a similar CPA offer, so your time does not go to waste!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by agc View Post

      I'd switch them to a big ol "This Vendor Has Announced That They NO LONGER Want Your Business" page. Phrased carefully to only state the indisputable facts: They discontinued taking orders from affiliates and therefore, since you (the reader) are the customer of an affiliate, they no longer want your business.

      And then track clicks / traffic.

      And then email the vendor a summary each month of how many times your "eff you, you effin customer" message was displayed on their behalf, and how much money they could have made but didn't.

      And then track down (whois) everyone else with affiliate links to the same program, email them, and offer them the free use of your landing page and inclusion in your monthly report to the vendor.
      You'd enjoy that, would you? You wouldn't rather put all that time and effort into making some money, and building your business, instead?
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      • Profile picture of the author trevpen
        Originally Posted by Alexa Smith View Post

        You'd enjoy that, would you? You wouldn't rather put all that time and effort into making some money, and building your business, instead?
        Excellent advice, Alexa! Getting on your righteous high horse seldom achieves anything worthwhile or practical...
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      • Profile picture of the author agc
        Originally Posted by Alexa Smith View Post

        You'd enjoy that, would you? You wouldn't rather put all that time and effort into making some money, and building your business, instead?
        Is there a rule that says I have to spend 100% of my time and energy making money, and none of my time and energy on causes that I find worth fighting for?
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by agc View Post

          Is there a rule that says I have to spend 100% of my time and energy making money, and none of my time and energy on causes that I find worth fighting for?
          No, there's no such rule that I'm aware of, at all. It seems that you wouldn't rather put all that time and effort into making some money, and building your business, instead. Fair enough, then - I was only asking.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by agc View Post

      I'd switch them to a big ol "This Vendor Has Announced That They NO LONGER Want Your Business" page. Phrased carefully to only state the indisputable facts: They discontinued taking orders from affiliates and therefore, since you (the reader) are the customer of an affiliate, they no longer want your business.
      You might find that they have a different view on your "indisputable" facts.

      > They discontinued paying referral fees to affiliates. You were never taking orders for them as an agent, in most cases.

      > Which means that buyers never were the customer of an affiliate.

      Affiliate commissions are an advertising expense. You were never in business together. Check the affiliate agreement, there's usually something there that explicitly defines the relationship.

      If I came to a page like you suggest, my only thought would be "I wonder what this whack job did to get kicked out of the program..."

      If I'm someone at the company who actually gives a damn about the opinion of one disgruntled former affiliate, I'm going to manage things in such a way that you look like an idiot with zero credibility. Much like the scruffy dude on the corner with the handmade 'end of the world' sign...
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      • Profile picture of the author agc
        Originally Posted by JohnMcCabe View Post

        You might find that they have a different view on your "indisputable" facts.

        > They discontinued paying referral fees to affiliates. You were never taking orders for them as an agent, in most cases.

        > Which means that buyers never were the customer of an affiliate.

        Affiliate commissions are an advertising expense. You were never in business together. Check the affiliate agreement, there's usually something there that explicitly defines the relationship.

        If I came to a page like you suggest, my only thought would be "I wonder what this whack job did to get kicked out of the program..."

        If I'm someone at the company who actually gives a damn about the opinion of one disgruntled former affiliate, I'm going to manage things in such a way that you look like an idiot with zero credibility. Much like the scruffy dude on the corner with the handmade 'end of the world' sign...
        So you must also assume that when Bank of America foreclosed on the people who didn't even have a mortgage that surely they must have some something to deserve losing their house?

        Obviously, I wouldn't be able to convince everyone. People with closed minds are unreachable and aren't the intended target for campaigns.

        *shrug*
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        • Profile picture of the author JohnMcCabe
          Originally Posted by agc View Post

          So you must also assume that when Bank of America foreclosed on the people who didn't even have a mortgage that surely they must have some something to deserve losing their house?

          Obviously, I wouldn't be able to convince everyone. People with closed minds are unreachable and aren't the intended target for campaigns.

          *shrug*
          How on earth did you come up with that connection?

          You started in this thread talking about how you would try to take down a company by telling visitors that the company didn't want their business because you "owned" those customers and you were no longer getting paid. You also talked about misrepresenting your role in the relationship.

          How does that relate to someone being foreclosed on? Unless there was some type of fraud involved, foreclosures aren't granted out of the blue. There has to be some type of outstanding unsatisfied lien, even if there isn't a mortgage.

          Whether someone "deserves to lose their house" is another topic altogether.

          Sorry, but you're leaning back toward emotional ranting again...
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          • Profile picture of the author agc
            >>You started in this thread talking about how you would try to take down a company by telling visitors that the company didn't want their business because you "owned" those customers and you were no longer getting paid. You also talked about misrepresenting your role in the relationship.

            I did not say I would try to "take them down". I said I would try to get their attention. Big difference. Huge difference.

            I did not misrepresent any any way my (hypothetical) role in the relationship. They used to accept orders from my referred customers and pay me a commission. They now no longer wish to do so. If you are saying they DO still want to sell to my customers, they just no longer wish to pay me, then that's even shadier than my statement which was them just not wanting the customers at all.

            >>How does that relate to someone being foreclosed on? Unless there was some type of fraud involved, foreclosures aren't granted out of the blue. There has to be some type of outstanding unsatisfied lien, even if there isn't a mortgage.

            Man without Mortgage Loses Home in Foreclosure | The Big Picture

            >>Whether someone "deserves to lose their house" is another topic altogether.

            It may be another topic, but here you just implied it a second time.

            >> Sorry, but you're leaning back toward emotional ranting again...
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            • Profile picture of the author Kay King
              one could reasonably argue
              Argue, yes. Reasonably - not so much.

              All this argument over a company deciding to suspend an affiliate promotion?

              Promotional sales and affiliate opportunities come and go all the time. When one is closed it's because the company decided the ROI was no longer worthwhile - at least through affiliate promotions. Then again, he product may be so popular the company no longer needs affiliate promotions to sell it.

              I think the foreclosure was reference to BOA foreclosing on wrong houses more than once - not sure what it has to do with the end of an affiliate promotion, though.
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            • Profile picture of the author JohnMcCabe
              Originally Posted by agc View Post

              I did not misrepresent any any way my (hypothetical) role in the relationship. They used to accept orders from my referred customers and pay me a commission. They now no longer wish to do so. If you are saying they DO still want to sell to my customers, they just no longer wish to pay me, then that's even shadier than my statement which was them just not wanting the customers at all.
              Just as a reminder, you said:

              Phrased carefully to only state the indisputable facts: They discontinued taking orders from affiliates and therefore, since you (the reader) are the customer of an affiliate, they no longer want your business.
              They never did "take orders from affiliates" - that's, as you put it, a huge difference from accepting orders from your referred customers and paying you a commission. That's misrepresentation number one.

              Number two, you said that any visitor "is a customer of an affiliate." At this point, they are simply a visitor to a web page. Once they make a purchase, they are customers of the vendor, not the affiliate.

              As for my comment about "taking them down", I got that from this line:

              And then track down (whois) everyone else with affiliate links to the same program, email them, and offer them the free use of your landing page and inclusion in your monthly report to the vendor.
              It's one thing to put something inflammatory on your own site, even if it were factual. It's another "huge difference" to approach other site owners and offer them the same inaccurate, inflammatory content in an attempt to damage the vendor's business and coerce them into renewing an affiliate program.

              In your later post, you talked about bringing a situation to the attention of bloggers, etc. Yet another "huge difference."

              Originally Posted by agc View Post

              [/B]>>How does that relate to someone being foreclosed on? Unless there was some type of fraud involved, foreclosures aren't granted out of the blue. There has to be some type of outstanding unsatisfied lien, even if there isn't a mortgage.

              Man without Mortgage Loses Home in Foreclosure | The Big Picture

              >>Whether someone "deserves to lose their house" is another topic altogether.

              It may be another topic, but here you just implied it a second time.

              >> Sorry, but you're leaning back toward emotional ranting again...
              As for the poor guy who got foreclosed on, that was a massive SNAFU, not the same thing as changing a business relationship with a promoter. As I read it, there was a legitimate foreclosure action in the works. A combination of an acquisition and a short sale set the scene for a monumental eff-up, BoA has admitted to and pledged to correct at their expense.

              Even beyond that, he has additional remedies available. If I judge the situation right, there's probably a line of contingency lawyers competing to help him with those remedies.

              Either way, this incident has nothing to do with the first, or your vengeful reaction to it.
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  • Profile picture of the author agc
    Alexa: Fair enough.

    Just to elaborate on my point of view:

    If, hypothetically, I already spend *enough* time and energy making money, such that I make enough money and making money need not be my sole driver in life... then I believe that my hard earned surplus time and energy should be directed towards other things that I either enjoy, or that I personally believe in.

    In this case, one could reasonably argue that the vendor has "stolen" the efforts of the affiliates. The vendor used the time and effort of affiliates to build a market, then, when the vendor decided it no longer needed them, it cut them off. Is it a legal theft? Nope. The contracts surely allowed them to do it.

    Was ethically eft up? *IF* the circumstances are as described, then absolutely.

    Do I care? Well serving up a nice big dish of eff you to the vendor in question might serve many noble purposes, and not just be petty vengeance:

    First, it might get the attention of the vendor, and cause them to rethink their decision... thus restoring the value of the investment made in the affiliate marketing, not just for "me", but potentially for lots of other affiliates too.

    Second, it might get picked up by the tech bloggers and turn into a viral David v. Goliath internet meme.... in which case it could serve as an example to OTHER vendors about what not to do.

    All of those things are _potentially_ worthwhile ways to spend one's time.... provided the money is already taken care of and provided one's personal values and beliefs are that such acts serve a noble and necessary civic purpose.

    After all, one could argue that if a citizen doesn't take a stand when a thief steals from someone else, then he has no right to complain when one steals from him.
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    • Profile picture of the author JohnMcCabe
      Did the same person write both posts #2 and #9?

      Sounds like the difference between a rational protest and a virtual mooning...
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      • Profile picture of the author agc
        Originally Posted by JohnMcCabe View Post

        Did the same person write both posts #2 and #9?

        Sounds like the difference between a rational protest and a virtual mooning...
        Yet there is nothing in the first post that contradicts anything in the second one. ;-)
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  • Profile picture of the author J Bold
    One thing you can do in this situation is to be redirecting to your affiliate links from a domain you own using a simple redirect code/script.

    Then, if you links spread over lots of sites it's just one place you need to change the links.

    Now, that's not always going to work in every situation if there's only one affiliate program that's relevant to the content but it can save you a lot time in other situations.
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    • Profile picture of the author kindsvater
      Originally Posted by redicelander View Post

      One thing you can do in this situation is to be redirecting to your affiliate links from a domain you own using a simple redirect code/script.

      Then, if you links spread over lots of sites it's just one place you need to change the links.

      Now, that's not always going to work in every situation if there's only one affiliate program that's relevant to the content but it can save you a lot time in other situations.
      Yep. I try to always use a redirect so it was a simply matter of changing one file to redirect from the merchant site to Amazon for what were home page links.

      But individual product links across pages, reviews, etc., is a real bear. Fortunately there are programs like eBay where it can be relatively simply. But you still have to go link by link.

      .

      .
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  • Profile picture of the author jgant
    I've had merchants close their affiliate program (I'm sure many of us have). Moreover, products are discontinued as well. It's part of the deal.

    For every lost opportunity as an affiliate, there are tons of other opportunities. When an affiliate program closes, switch to a competitor's product. When a product model is discontinued, say so and add something such as, "sorry, but this product is discontinued; however, check out the replacement/updated model here."

    Yes, it's never fun having to go back and tweak work, but it's par for the course. Think of all the benefits of being an affiliate - no refunds, customer service, tech support, inventory, shipping, etc. It's one of the best hassle-free business models going.
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  • Profile picture of the author protectyoursales
    That's a smart thing you were doing by tracking your affiliate links……I bet you're grateful now! Stuff like this, unfortunately, DOES happen when you're in affiliate marketing long enough, it's just part of the game. As you say, just change the links and move on making money. As long as the ROI on your time is still positive, then you haven't really lost anything in my opinion. Plus, who knows (I certainly don't), maybe promoting Amazon Start Trek stuff will do better anyways.
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