
It could be a disaster.
What if I were to take one of my best performing ClickBank products and give it away?
The site gets over 30,000 uniques per month and produces a couple dozen sales per day. But what if, by making the product a free download instead of an item for sale, I could turn a few hundred of my 1,000+ daily visitors into list subscribers? That would add up real quick, huh?
Keep in mind that my traffic is highly targeted (I generate most of it myself - my affiliates for this product don't produce much.) The people coming to my site have a specific need for this kind of product - they're not showing up to read an article and then being offered something, for example. I don't think too many of them would turn it down for free.
But, here's the rub. The only way I can think of to test this idea is to... test it. That translates into the potential for me to lose money during the testing.
What I'm thinking is that maybe I could offer the product as a free download for three days, see how many emails I can collect, and then see how much money I can turn those emails into over the next month or two. If those three days wind up resulting in significantly more revenue than three average days under my current system, then the product would become a free download.
Of course, if the emails don't result in at least as much revenue as I would have earned in the same three days by selling the product, then I've lost money. Now, I can afford to take a hit, even if it were three full days of revenue. But I certainly don't want to. :p
I'm sort of thinking out loud here, but I wanted to throw it out there and see what bounces back from you guys.
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