Video sales letter vs Text Sales letter, Which Converts Best ?

by JaniG
14 replies
Hey Jani G here,

and i have seen more and more marketers using video sales pages.

Now i don't mean just adding video to a sales page, i'm talking about a video sales letter, meaning the sales letter is the video itself in the form of a slideshow & pictures with voice over etc...

Which have you found to convert better ?

or which do you prefer as a customer ?

do you prefer to listen to a video, or read the entire long sales page?
#converts #letter #sales #text #video
  • Profile picture of the author abayommy
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  • Profile picture of the author Keith Kogane
    I think generally speaking, video is probably going to convert better when it comes to lower priced products, or products where people have already been exposed to a number of sales messages such as during a coordinated launch with JVs. I know Kern's InfoMillionaire re-launch this year was video only, but he got away with that through conditioning of his audience.

    I'd say the reality is, you really want to test for your niche, as it depends on what THEY are used to, and are capable of consuming. And as mentioned, it also depends on what all else people have been exposed to as far as messaging.

    Video is here to stay, and it's an important component, but it's not an either or - it's about using it intelligently as part of a well designed sales funnel process.
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  • Profile picture of the author yaz8888
    Video is alot better
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  • Profile picture of the author manzilla911
    let's not forget not everyone has high speed Internet so my opinion the best option would be to do both. Good luck on your success my friend
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  • Profile picture of the author TheRichJerksNet
    I would prefer text as far as sales copy.. If you are talking about a tutorial or something then I would like a video..

    This really depends upon what you are selling though, for example I have a membership site with marketing tools in the members area. So because these are online marketing tools then I have the sales copy to state what everything is but also videos that open in a new window to show how the tools work.

    In my case above both work... If it is info products or something of that nature then I would prefer text so I can get right to the 4 WWWW points.. Who, What, When, Why....

    * Who are you
    * What are you selling
    * When is the product released
    * Why is your product better than the rest

    A video I would have to wait and I do not like to wait..lol In otherwords a video should be optional if I want more information.

    James
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  • As others have said, having both video and text is ideal, but there is no one-size-fits-all.

    I think it really depends on your product, your market and the quality of your text and video. Good text will convert better than bad video. Bad text will convert better than video amongst people who don't have the capability/inclination to view video in their browsers (a lot of people do this for security reasons). Good text and good video will convert best of all.
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  • Profile picture of the author Simon74
    I think you need to have both, I just started to use video in one of my site and is converting well.
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  • Profile picture of the author Josh Anderson
    Use both.

    But the reality is that questions like this are not really going to help you much.

    Because if you have a crummy video and great sales copy or crummy sales copy and great video....

    The answer is that no one can provide you an answer.

    You are the only one who can get an answer. You must test.
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    • Profile picture of the author youngnbold
      One way I increased conversions from a clients website (golfing niche) was to add video testimonials...

      Writing great copy will always sell though.

      For me, I just try to not get so caught up in doing so much other crap that I lose focus on what REALLY works.

      GREAT COPY
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by Josh Anderson View Post

      Use both.

      But the reality is that questions like this are not really going to help you much.

      Because if you have a crummy video and great sales copy or crummy sales copy and great video....

      The answer is that no one can provide you an answer.

      You are the only one who can get an answer. You must test.
      Hi Josh,
      This is very true .. Test, Test, and do more Test...

      One thing in your favor if running a membership site is you can always ask the opinions of the members also. Give them a poll and ask them at the same time while you test.

      James
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      • Profile picture of the author Scott Lundergan
        I remember Vin Montello and I did a call about this some time ago and the overall consensus was that having a fusion of both works well overall.

        Many factors as mentioned above come into and having both tends to cater to a wider targeted audience.

        With opt-in/landing pages, 2 of my recent clients told me they had numbers between 66-74% conversion rates for their video only opt-in pages (video on the left, opt-in on the right strategy) and to have those kinds of numbers, there's quite a few triggers on the page/within the video that need to happen in the process.

        Even with that conversion rate for video, they still end up on a text salesletter or text salesletter with another video, so even more factors come into play

        Just my .02 cents from experience with those who are constantly testing this variable.
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