Using AB Split Testing for the past 20 Years (And, how you can increase profits)

2 replies
If you are not using AB Split Testing, then you should because it is the fastest and easiest way to increase sales.

AB Split Testing simply means you create 2 versions of email or sales page or order page and then use a software program or script to show those 2 pages alternatively. The program / script keeps track of how many visitors from each page reach the goal page (usually a thank you page).

If you have not done AB Split Testing, you can expect (quickly):
  • 20% increase in sales
  • 30 to 40% increase in optins

The most popular software used for AB Split Testing is Google Optimizer because it is free.

Google Optimizer is a comprehensive software with a lot of features, which makes it complex.

If you prefer simpler solution, here are some options:

(Discloser: I am not an affiliate of these websites, just trying to help out)

WHAT TO TEST:

I recommend you start with only 2 things that are likely to produce maximum improvement in minimum time:
  • Headings - try benefits as well as benefits of benefits
  • Prices - try higher and lower prices and 2 or 3 payments

Please write below how this simple way improves your profits.

If you have any questions, please ask below.
(I'll try to answer questions within a couple days)

To your higher profits,
#ab test #increase #increase profit #optimizely #optimizer #past #profits #split #split test #years
  • Profile picture of the author Mike Bradson
    Absolutely. Testing is everything these days. I find changing the main headline makes the biggest difference/improvement in the shortest amount of time. Even more effective than the price in my experience.
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    • Profile picture of the author jeskola
      Yes - excellent stuff.

      I recently changed up the headline and intro text on my landing page and got a 193% conversion improvment... Invaluable.

      If you're not doing it - you are really missing out!
      Signature

      Don't look to MAKE money - look to HELP people and you will make all the money you can ever want.

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