What Is The Real Power of Lists?
Seeing a lot of talk about building email subscription lists. I get the value there - creating touch points with qualified traffic that can last much longer than a display ad impression or CPC landing page hit.
Two questions surrounding lists:
1.) What have the most effective methods been for you to generate strong lists?
2.) After you have a list, what has been the most profitable method of utilizing that list?
Thanks in advance!
Dustin
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