Here is the ad:
After testing quite a bit on Facebook, here are the most important things you need to focus on in your ads.
1. Target a smaller demographic
When I first got started, my ads were targeting groups of 300,000 people and more. I figured, the more the better. Wrong... When I narrowed my target market down to around 10-20K people I started seeing a much better CTR, CPC, and conversions. Make sure you narrow your focus down and make a separate ad for each group your are targeting.
2. Your image
Without a doubt your image is the most important part of your Facebook ad. For me, my best results have come from images of a female that is close up on the face or eyes. You need something to grab people's attention, the eyes seem to do a very good job of that.
I've also had some great results when adding a green, orange, or red border to the image. Sometimes you can use the shock and awe method to get the click, but remember to follow their image guidelines.
This ad got me a .142 CTR which is pretty good for Facebook PPC. You want to keep it above .1% and if it drops below that pause your add immediately and create a new one with a different headline or image. Keep testing until to get the results you want.
That's the biggest thing with Facebook, you have to constantly be testing. Ads dry up quick and you need to keep it fresh. Hopefully this helps if you are just getting started or are not getting the results you want!