As for wants, it's something we 'can' certainly live without like any of the other things you guys already know.
So it's obvious that need is much much more important than want in that sense.
But when it comes to the subject of copywriting and marketing, the gurus emphasize that
people only buy things they 'WANT' to buy, not because they 'NEED' to buy.
Do they mean customers only buy things they 'WANT', not because they 'NEED' to buy?
I can't really understand what they are trying to explain because for me need is still something much more important than want.
Anybody who can shed some light here regarding this will be very much appreciated.
Thanks a lot for helping out.