Sales Page Issues - Too Much Content, Too Little Space

5 replies
I am writing content for a Sales page and I am realizing that I have way too much information to show, and the page is getting way too long.

Does anyone have any ideas or recent discoveries that can help someone add a lot of content into a smaller amount of space? :confused:

Allen Graves
#content #issues #page #sales #space
  • Profile picture of the author Neil Morgan
    Hello Allen

    Two things struck me as I read your post:

    1. Your page needs to be as long as is necessary to lay out every single benefit of your product or service.

    2. When people are considering a purchase, they want more information, not less. Only tyre kickers and those who are not too interested will find it too long.

    Try to put yourself in the mind of your buyer, not yourself as the developer of the product/service and not as an IMer who has seen it all too many times before.

    I hope that helps somewhat.

    Cheers,

    Neil
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  • Profile picture of the author ChristianM
    Don't know if this would suit you but, couldn't you use javascript to hide and show content blocks (maybe have section headers with a +/- symbol so they can expand various sections if they want to).
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  • Profile picture of the author Neil Morgan
    That's a good idea Christian - I've used it a lot on non-sales pages.

    The problem of course is that some people have Javascript turned off so it won't work for them. I just checked my stats and that figure ia 1%. Interesting - it used to be 5% to 10%.

    Cheers,

    Neil
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    • Profile picture of the author Sean A McAlister
      Break some of it out in a Camtasia video if you can?

      eh?

      when you coming on the show dude?
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  • Profile picture of the author Eric Goldstein
    Hey Allen ...

    I'm always a big believer in
    long sales copy ... you'll
    have the people that read
    it all and then you'll have the
    people that scan the page.

    For that reason I feel it's
    good to repeat yourself
    over and over throughout.

    Keep rockin' Allen!
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