Anybody Watch Dragons Den?
Well there was an Internet Marketer on there, well two of them. They made a website which basically you log onto and it shows all the menu's of different resurants and take aways in your area, you can then make an order there and then on the website and it will be delivered to your house. The marketing dou so they claimed 9% commission from the resturants. Very nice.
BUT
Then one of the dragons said: "How much time would it take somebody to replicate your site? Can it be done?"
The IM said: "no"
The Dragon laughed and said: "whys that?"
The IM said: "I am a professional coder and have spent months on this website..."
The Dragon then turned arround and said: "OK I have a team of world class developers and programmersl, 40 of them, how long would it take them to replicate your site?"
The IM said: "not very long"
The Dragon said: "and this is why I'm not going to buy into your business today, I can make my own, you have nothing of value to me".
Not looking good for the IM.
I think another Dragon did buy into it in the end, there was estimated profits of £4million in year 3.
But I'm sure theres something to learn from this story
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