We hit six-figures in our business a couple years ago and
I wanted to share some of the core lessons that we learned
to get there.
1. Consistent Lead Flow is Key.
Your subscriber list is the FOUNDATION of your business.
I wish someone would have kicked me in the butt, knocked me
in the head and forced me to start building my list from Day 1.
When it comes to building a business online, nothing generates
on-demand traffic and long-term revenue like a list of engaged
customers and subscribers.
If you're not building this long-term asset in your business,
then you're not really building a business - you're playing
with a hobby.
Your subscriber list is the lifeblood of your business. It's the
money engine in your business. If you want to have your best
year in 2012 - then focus ALL of your marketing efforts
on building your subscriber list.
I ask myself 2 VERY important questions at the end of each day:
1. What have I done to GROW my list?
2. What have I done to SERVE my list?
Do that day in and day out and you'll be well on your
way to six-figures.
Continue chasing bright, shiny objects and you'll probably
be in the exact same place next year at this time.
2. Speed of Implementation
Success comes to those who take massive action.
No one is going to give you a perfect business plan or the exact
steps that you need to take. This is not like a job where someone
tells you exactly what you need to do each day.
You are in charge of your own success.
And that means doing things before you're comfortable doing them.
I've talked to WAY too many entrepreneurs who have been working
on their product for YEARS!! And still haven't released it cause
it's not quite perfect yet.
Those are the kind of people who simply aren't going to make
it in this business.
This game is NOT about perfection. It's about taking MASSIVE
action, monitoring your results, and modifying from there.
That's why it's so important to TRACK all of your traffic
online. Using something like Hypertracker or Adtrackz
Gold so you know exactly which traffic sources are
converting to subscribers and sales.
Otherwise, you'll never learn from all the action
When you're tracking everything, you'll know EXACTLY
what's working and what's not working so that you
can modify your action from there.
Way too many people are shooting blindly!!
Doing a whole bunch of stuff but they have no idea
what's working or what's not working.
And even worse - they keep doing the same thing!
Massive action is critical!
Failure is the key to progress.
You can only start scaling things when you actually KNOW
what's working and what's not working.
3. Recurring Income is My Favorite Business Model.
I've tested lots of different ways of making money online.
In high school I started doing adsense. Which wasn't too bad
back then but today it's about the worst business model you
could possibly follow.
I've also done affiliate marketing and product creation.
But my favorite business model by far is recurring revenue.
Membership sites are hands-down one of the best ways to
create consistent, recurring revenue each month.
Now, unlike others I'm certainly not going to tell you
that it's easy.
Cause it's not!
Membership sites take quite a bit of work.
Way too many people are looking for a shortcut when they
should be focused on how to provide people with massive value!
For my own membership site we add new content every week.
Plus, we also do a LIVE webinar each week. And we have a
forum where our members interact.
It definitely requires some work, but it's totally worth it
because it brings in revenue EVERY day.
For example, today I woke up, checked my stats and I had
already brought in $780 from our membership site. Imagine
waking up to realize you had ALREADY made hundreds of dollars.
That's the kind of business I like to run.
Now of course we have other things on top of that. But the
membership site is our core. It's the foundation.
4. Testing & Tracking are the KEY to scaling your business.
We are constantly split-testing in our business.
Testing different squeeze pages, sales pages, email subject
This is one of the biggest keys to scaling your business.
I just recently finished up a split-test on our sales letter
that resulted in a 60% increase in conversions.
Imagine the impact that would have on your sales.
Bringing in 60% more profits WITHOUT having to drive any
Each increase in conversions also allows us to do
more paid advertising - bringing in consistent
However, one of the biggest mistakes people make
with split-testing is that they test the small
When you first start testing your squeeze page or
your sales letter - you want to test DRASTIC changes.
On your squeeze page - test drastically different
designs. Test a super simple short page.
On your sales letter - test a video sales letter
You want to test the BIG things.
Those are the ones that are going to give you a big
jump in conversions. Then, once you find the control
piece - that's when you can start testing the more
granular variables - the headline, the submit button,
background color, etc...
But test the big things first because that's where
your biggest breakthroughs will come from.