
A Quick Sales-Increasing Tip
Hope you're all well.

I wanted to hop on and share something that I've been doing quite a bit of research on for clients lately.
The idea is that less choices result in more sales.
There have been many examples of this. One Fortune 500 company offered it's employees a choice of five different 401K plans. When they decreased the options to just two, the percentage of employees who enrolled in a 401K increased by over 20%!
Too many options led to an inability to make a choice, and the employees never enrolled in a 401K.
Another example includes a national book retail chain. For one week, one of the branches tested shrinking the number of desks near the check out counter from seven to just one, and on that one there were only seven books.
For that week, overall sales rose within the store by 2%.
I was inspired to share this with you when I experienced the "choice-overwhelment" at a home goods store today. I was looking for a broom and there were a lot of choices. Not being domestically inclined, and having no idea what makes one broom better than the other, I felt overwhelmed and left the store without a broom. Later on I went into a discount store that had only one type of broom, and I bought it.
So, don't feel compelled to give your customers plenty of choices. If you're running an affiliate review site, for example, it's possible that having only three choices of products will lead to higher conversions than a site with 10 choices. Test it out.
I find it's infrequent that we actually talk marketing on here. Down to change that.
Love yas!
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