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Help with Marketing Strategy for Shooting Range

by The SEO Kid
2 replies
Hey
I'm looking at a new client for SEO,Social Media and Web design.
Their business is a gun range.I already have ideas on what I'm going to do but I would love to hear any thoughts that you might have on promotion and other things that could help their business
Cheers
#marketing #range #shooting #strategy
  • Profile picture of the author The Marketeer
    Ok so ideally you should be focusing on gun enthusiasts of any kind. Go at it from a social angle as an opportunity to network with other enthusiasts.

    Also look at offering group bookings packages for companies and promote it as a hospitality/entertainment package where company employees executives can reward their best employees or as a team building/bonding strategy.

    Also if its legal to own a gun where they are located then it can be pitched as a opportunity to learn how to protect oneself. (Fear selling)

    Put some videos up on youtube etc.

    Look at gun enthusiast forums. Home in on what the buzz is at the moment. Use that to position your client.

    Sometimes you can upsell your client on other related services if you see they need it and don't currently know how to find the solution.

    Hope that helps
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    • Profile picture of the author wayne60618
      You can geo target gun enthusiasts on facebook. Alternatively, you can also use direct mail. See if you can get a list of gun owners in a the geographic area. And you should also be able to do localized PPC for terms related to gun range.
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