When does marketing turn to desperation?

by WAL08
15 replies
Hi,

I'm just curious when does email marketing turn from actual marketing to desperation?

It seems that lately, I've been getting bombarded from gurus selling me their same ol stuff, multiple times a week. This includes some of the top marketing gurus.. rich schefren, mike filsaime, alex jeffreys, etc. All great respectable guys.. but it does get very old after a while. (Rich Schefren IS the best, no questions asked.. but all his emails gets a bit overwhelming..alex seems to have changed his model from offering a course a few times a year to going "ever green" aka email your list daily, or multiple times a day or week the same offer..which is REALLY annoying)

I feel like these guys have adopted the same strategy as the wso folks.. just hammer your list.. who cares about the unsubs, just keep your funnel full of new subs

I used to appreciate the once a week or once every other couple of weeks newsletters, but every 2 days the same marketing sequence is just annoying.

Are they getting desperate? Or maybe it's that they are filling their funnels so fast with new people, that it does not matter what old folks think.

It's almost as if being on news letter is pointless now..no tips, just sell sell sell.

I can't find myself to market like this, i know this is not what I would want. My list has a few thousand people on it, many of which I consider friends, there is no way I can do this.. but I guess that's why I'm not having "$98k days":rolleyes:

/rant
#desperation #marketing #turn
  • Profile picture of the author hustlinsmoke
    For some reason and check the forum here, people seem to think bombarding people with emails work now. Some here say they send out multiples a day. I myself if seeing an email each day unsubscribe for too many. Multiples a day would infuriate me.

    I think people think the more the better, I believe you put out more you will get back less in return. I am still in the mindset of give give give then ask to receive. I just do not see how it works.
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  • Profile picture of the author hotwebwords
    I belong to lists that are irrestible to me, and otherwise dump off any others. I have noticed that these people have much more give than take. They get my loyalty. I have spent $10,000 on the products and services of of the list owners I follow. They are once a weekers to the very end...

    Disrespecting your list and bombarding them...those are supposed to be mortal sins in IM. The coconut will fall on the heads of the idgets eventually. And hopefully no one gets so big headed they don't care about their list anymore. Everything will go downhill for them anyhow.
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  • Profile picture of the author Qcreek
    I have been getting slammed by email as well. I think its because of "list swapping" people are starting to swap email lists. Unsubscribing seems to make it worse sometimes.

    More and more people are doing Internet Marketing, but they are learning how to spam. I think the anti spam is a joke.
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    • Profile picture of the author WAL08
      Originally Posted by Qcreek View Post

      Unsubscribing seems to make it worse sometimes.
      This is so true, sometimes I feel like when i unsub, I'm all of a sudden a member of 5 new lists. I think the best way to track this is in the name field put the name of the list, so when you get a random email that says, "Hello JohnsList.." you know exactly where it came from.

      You should see my email filters..too many to count.

      I have not found a list that I'm willing to stay on for more then a year. It seems that after a few months of being on the list you end up getting the same stuff over and over again..

      Rich Shefren is the only one I can honestly say I felt like I got a ton of new fresh information from.. but lately it seems like that's changed a little.
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  • Profile picture of the author shmerns
    I just opt out when that happens, but I am on certain lists for years that
    I can't wait to get because they are full of great information.

    In our world of IM, we are bound to get on these lists at some point, thank
    goodness we have the choice to opt out of any we don't care for.

    Lori P.
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  • Profile picture of the author Kevin Thomas
    Originally Posted by WAL08 View Post

    Hi,

    I'm just curious when does email marketing turn from actual marketing to desperation?

    It seems that lately, I've been getting bombarded from gurus selling me their same ol stuff, multiple times a week. This includes some of the top marketing gurus.. rich schefren, mike filsaime, alex jeffreys, etc. All great respectable guys.. but it does get very old after a while. (Rich Schefren IS the best, no questions asked.. but all his emails gets a bit overwhelming..alex seems to have changed his model from offering a course a few times a year to going "ever green" aka email your list daily, or multiple times a day or week the same offer..which is REALLY annoying)

    I feel like these guys have adopted the same strategy as the wso folks.. just hammer your list.. who cares about the unsubs, just keep your funnel full of new subs

    I used to appreciate the once a week or once every other couple of weeks newsletters, but every 2 days the same marketing sequence is just annoying.

    Are they getting desperate? Or maybe it's that they are filling their funnels so fast with new people, that it does not matter what old folks think.

    It's almost as if being on news letter is pointless now..no tips, just sell sell sell.

    I can't find myself to market like this, i know this is not what I would want. My list has a few thousand people on it, many of which I consider friends, there is no way I can do this.. but I guess that's why I'm not having "$98k days":rolleyes:

    /rant
    whatever they are doing, they are doing it for a reason.

    whether it be that its just more worth it to bombard the list or because they see a big shift coming soon....or whatever

    Its for a reason
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  • Profile picture of the author Halcyon
    I'll usually unsubscribe from a list if I get more than 2 emails per day in the beginning and more than twice per week once established. I allow a little more in the beginning because most marketers have an autoresponder AND their usual broadcast.

    I think the logic of bombarding your list stems from knowing your prospect's inbox is full of other stuff.
    If you want to be seen YOUR NAME has to keep appearing. If the average Joe see YOUR NAME in his box on 3 lines he's more likely to click on one of them. Once is not enough. For those of us in the field, it's annoying. For the average person, it's good marketing.

    Remember the old adage "The squeaky wheel gets the grease"
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  • Profile picture of the author evelyng
    I feel the same way. Like even the old guru's are desperate to get just one more sale! I don't even open the ones I used to like anymore. They've suddenly appeared again after being gone for awhile, then Wham! Spama email a day!. It's always another thing for sale - I haven't received a piece of good, useable "free" info for a long time. THEY taught the newbies to use their list, and now they have to bombard theirs stay ahead. I hope it's working for them; I just won't do it!
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    • Profile picture of the author MJ Collins
      Originally Posted by evelyng View Post

      Like even the old guru's are desperate to get just one more sale!
      Guru and desperate are mutually exclusive. Whether you're like me with less than ten posts on this forum or you've been here since the beginning, the learning never stops.
      Signature
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      attracted to shiny objects
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  • Profile picture of the author WAL08
    I guess that would be called, an unintended consequence?
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  • Profile picture of the author mgreener
    It turns to desperation the minute that you have a big debt to pay, mouths to feed, etc.

    All joking aside, in some cases the "big marketing gurus" are blasting years old non-performing lists just to see what sticks. Imagine if you launched a product several years ago, built a list, the product ran it's course, now you are testing to see what new things, new offers are working.
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    • Profile picture of the author alex.jeffreys
      Originally Posted by mgreener View Post


      All joking aside, in some cases the "big marketing gurus" are blasting years old non-performing lists just to see what sticks. Imagine if you launched a product several years ago, built a list, the product ran it's course, now you are testing to see what new things, new offers are working.
      that's exactly what I was doing just a couple weeks ago ... I basically put my whole list through a HARDCORE email drill down and created a CORE LIST of HIGHLY TARGETED and HYPER ACTIVE subscribers...now i have a MUCH SMALLER but CORE list to promo my stuff too ... (( it was a nice clean up ))

      just my 0.2
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      • Profile picture of the author anton343
        Originally Posted by alex.jeffreys View Post

        that's exactly what I was doing just a couple weeks ago ... I basically put my whole list through a HARDCORE email drill down and created a CORE LIST of HIGHLY TARGETED and HYPER ACTIVE subscribers...now i have a MUCH SMALLER but CORE list to promo my stuff too ... (( it was a nice clean up ))

        just my 0.2
        Seems you are still doing it Alex, It seems am still getting the same promotions each day. I haven't unsubscribed because I like 70% of the stuff you send out and most of your products.

        To those who are unsubscribing just take the time to see if these types of emails are just a small percentage of the info you receive from these guys. If most of the stuff is useful to you I would suggest you ride it out and stay on the list. It maybe just a big one time promo or like Alex says they're cleaning up their lists.

        Anton

        Anton
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  • Profile picture of the author Erick Griffin
    It's nice to see many views people have on both sides on the marketing. I can see where there would be a need to trim the dead weight and at the same time to care for your list. As I have recently gotten serious about my list building, I can see where conversations like this could lead to further confusion as to the list building process.

    I like to send my list content three or four times a week and don't market right away. If the list is new. I get emailed three or four times a day to a spam account and I dont mind because I expect it. I would be interested in knowing what other marketers are doing?
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