1)price over $100 and some say over $150
2)Minimum # of Reviews
3) 4 stars or above
4) No electronics
Now I am definitely not a Guru and I have not been an Amazon Associate for years and years but while i understand the concept behind the rules i don't think i can agree with them 100%.
Let's go over them one at a time.
Does the Price have to be over $100 or $150?
The rationale used for this is it takes the same amount of effort to sell a $100 item as it does to sell a $3 item but is that really true?
I know when i am looking to buy something for over $100 i do way more research and take longer to make the buying decision than i do for an over $100 item. I am going to go out on a limb here and say that is probably true for most people that do not have money to burn.
I have only been an Amazon Affiliate for a little over 6 months so I am going to admit that i don't know everything but the item that I sell the most of is $3.50. I know, I know the first thing you are going to say is the commissions suck on a $3.50 item. The main reason I built a site selling these low ticket items is to compliment my other sites by getting my sales count up to increase the commissions from 4% to 8% so i really don't care that the commissions suck on the $3 items because their sales means i double my commissions on the higher ticket items that i only sell a few of.
By the way the item that I actually make the most $$ per month on is a $60 item. Not the $100 items or the $3,000 items i have sites for and i put less work into that site than i did the high $$ items.
This tells me that teaching new associates only to make sites for items over $100 is a bit misleading. My advice would be to make a site or two selling low ticket items to get the sales numbers up so you can make the higher commissions on items you may only sell 1 or 2 of in a month.
Minimum Number of Reviews?
Now this is a tough one. There are a few reasons why gurus suggest a higher number of reviews.
1) The more reviews there are then it is more likely that there have been more sales which i agree with.
2) The more reviews the visitor can see, the more likely the reviews will convince them to buy.
3) The more reviews there are the more information you have to use to write your reviews if you do not own the item you are reviewing.
These are okay for items that have been around for a while but what about new items that have only been on the market for a month or two? Obviously there won't be many reviews for them so should you skip them? When you are going through the Movers and Shakers list should you ignore items that only have 3 reviews even though they are on the Top 100 Best Sellers list and moving up day by day?
Again I am no expert by any stretch of the imagination but in my opinion the Movers and Shakers and the Best Sellers lists are the best place to find items to promote and do not dismiss items that are selling just because they have less than 5, 10, (or whatever # you choose) reviews.
Average rating above 4 stars?
What about 3.9 stars if the item meets all of the other Golden Rules? Is it still worth your time or should you skip it because it is not 4 stars? Again don't close your mind off to items that are less than 4 stars. Look at the reviews and the replies to the reviews. Also take into account the number of searches the item has. There are plenty of items in the Best Sellers list that have less than 4 stars and they are in the Best Sellers list for a reason.
NOT in electronics category?
The reasoning behind this is the 4% commission cap on electronics and the assumption that the models on many electronics are changing every year. I don't agree with this at all.
1) First of all I am quite happy with 4% of an item that is selling for $3,000 even if i only sell one a month. That makes the income from that one site $120 a month.
2) There are plenty of items in the electronics category that have the same model number for several years. Even if the model number does change every year that just means your EMD sniper site will only be a premium for about 16 months. Just keep that in mind when you purchase your $10 EMD or go with an authority site instead.
PS. I made the title to grab attention. I mean no offense, by calling them gurus, to any Warrior Members that make Amazon WSO's.