Forget about finding a niche.

by fin
2 replies
Well to be fair, it depends what you'd class a niche. I don't have success using this method, yet, but I'd like to share my story in case anyone shares the same views as me. Maybe they'd like to try.

I, for one, think it's cool. I'm sure it only applies to certain individuals.

So firstly, forget anything you have ever heard about finding a certain niche:

Fishing rods.
Tents.
Survival books.

Bla, bla, bla...

If you set yourself up in an individual niche you are limiting the amount of things you can promote.

Secondly: Targeting a demographic. I like this method, but, it's not quite there.

OK, you can promote more things to the individual. Fishing rods; tents... You get the idea. Trouble is: it's excluding people who fall out of a certain range (sorry fishermen, I'm blatantly using the idea of 40-60 yr old men as the only men who fish, in my example).

Now this is what I want to target...

... An IDEA.

Yes, an idea. I'll give you an example.

People who want to live on a tropical island, away from civilization, the the movie, "The Beach."

So this would be an authority site. An idea that people aspire to be.

What can you sell to them?

Fishing rods and fishing books; tents and hammocks; survival books and penknives; cargo pants and sandals; books about living off the land and books autobiographies of adventurers.

Who can you promote to?

Everyone. Any age; any sex.

Why is this a good idea?

Well it could turn viral. That's to say, someone would much rather share your "living on a desert island" site with their friends on twitter, rather than a site about fishing rods.

It's cool; it's funky.

Lots of stuff to do with it.

Anyway, this is what I've chosen to do (not the example above), but hopefully for someone trying to choose a niche, it might give you a few extra ideas, and you might want to build up a future authority site that us people would love to read.

Cheers
fin
#finding #forget #niche
  • Profile picture of the author Randall Magwood
    What will be the URL of the future authority site that you will create based upon these ideas? What will it be about?
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  • Profile picture of the author Serenia
    This is one site which is an example of promoting an idea!! I read about this years ago but never forgot it. This was started by a girl who was only a teenager at the time!!!

    www dot anguilla-beaches dot com

    I started this labor of love in August, 2002, when I was 14.

    That was 10 years ago.
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