Google Only Gets 20% ?!?

by 5 replies
6
One might think that; with all the mentions in the movies; Google™ is the end all be all for search. Yet, according to Forrester, only 20% of surfers use Google™ for search exclusively.
Forrester Research finds that just 20% of searchers use Google exclusively. The survey of more than 4,800 searchers also found that people thought Microsoft and Yahoo were better engines for news, finance and media content; Yahoo also trumped Google when it came to the site users identified as their home page. Forbes Magazine
With a new CEO in both camps, both MSN™ and Yahoo!™ are still not to be left out of the picture; and what about Jeeves (Ask™)...

Then again, Google™ themselves have always reported to their shareholders that search is NOT their main revenue stream; advertising is. Yet, the ads will go where the eyes are.


hmmm...
PLP,
tecHead
#main internet marketing discussion forum #20% #google
  • Wonder if google include text ads in the search numbers.
  • If you have traffic coming from search then you know that way more than 20% of it comes from G. Don't care what that study shows...
    • [1] reply
    • Problem with a study like this is the statement of an "exclusive" percentage rather than an "inclusive" one.

      Those who ONLY use google would be in the 20%. Those who use google as well as other SE's would be 80%?

      If you check another SE to see how your site is ranked - you are no longer in the 20% who use ONLY google. I have friends who regularly use MSN and Yahoo because of the home pages and because it's what they've always done and it's comfortable for them. They don't work online, they don't have any interest in google's rhythms or rankings.

      They tell me they use google to search but not to surf.

      kay
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    Google Only Gets 20% ?!?

    One might think that; with all the mentions in the movies; Google™ is the end all be all for search. Yet, according to Forrester, only 20% of surfers use Google™ for search exclusively.Forrester Research finds that just 20% of searchers use Google exclusively. The survey of more than 4,800 searchers also found that people thought Microsoft and Yahoo were better engines for news, finance and media content; Yahoo also trumped Google when it came to the site users identified as their home page. Forbes MagazineWith a new CEO in both camps, both MSN™ and Yahoo!™ are still not to be left out of the picture; and what about Jeeves (Ask™)... Then again, Google™ themselves have always reported to their shareholders that search is NOT their main revenue stream; advertising is. Yet, the ads will go where the eyes are.