For example, Tim Ferriss and his kickboxing championship for anyone whose read the four hour work week (even though he exploited the rules more than changed them, but that's besides the point ).
So if you guys could change anything about IM itself, what would it be?
As for me, I would make it so that if someone created a great information product it would be like having the best lap time at a track. Your Lap-time (product) remains at the top of the rankings (Sear engines) until someone comes along and has a better lap-time (product). So in other words, your success and sales is determined solely on how good your product is. Which is determined by the people who use it.
Sure this would cut the fun out of IM for people that enjoy SEO and keyword research. But I think it would make IM a lot less congested.
Okay, so what would you guys change?