- Finding a product/service to promote
- Writing (or ordering) 100s of articles promoting this product/service
- Putting these articles on your blog
- Putting these articles on directories, document sharing sites, etc.
- Collecting email addresses for your list
- Sending out emails to your list
- Acquiring backlinks to your blog
Do this instead:
- Pick a niche, preferably one popular with people 50+ (they spend the most money and more readily). Visit the top 5 forums catering for this niche and find the common problem these people share. It may not be immediately obvious but a little careful reading and you'll find it.
- Research this issue and find the solution. If there is no solution it doesn't matter. Write a 1000-5000 word article on how to solve the problem (or why it can't be solved).
- Put this article on an easy to read website along with your name.
- Find a new problem and find the solution (or lack of one) and create a new article.
- Do it again. And again. And again.
Your posts are highly unlikely to be deleted as spam because the site you are linking to will be (a) non-commercial and (b) genuinely useful and (c) you are a member of the forum or group.
Not only will the links you post remain but other people will post your links for you. People who are genuinely interested in their niche (they don't call it a niche of course) and consider themselves part of a community will have no problem linking to sites they consider useful. No-one is going to link to (recommend) a site that is just 50 variations of the same article that is just promoting some high priced item.
Sign up to twitter an use it as a help-desk. Encourage people to follow you on twitter so that they can post questions about your niche. Answer them via tweet. A signature link saying something like "Got a question about XXXX tweet me [twitter link] and I'll try to answer if for you".
Now your following is building, start a monthly newsletter. Treat this as a genuine newsletter. Tell your readers what you been up to - regarding your niche - and let them know about any new developments.
Slowly slowly catchy monkey...
The first year should be spent entirely building up your reputation as an authority on the subject. Not a salesman flogging products online. What you are building is social capital. What you can expect after a year is:
- A substantial following of people who trust you
- A large group of skilled, talented and well-placed people who want to help you