Would it work?....email marketing

It could work. To me it just looks like you choose the same options you have if they were on your real list so you have all of the necessities. However, these lists could be made up of people who were just interested in the free products so they may not be willing to buy anything.

I agree with Fatality. I have seldom heard of someone who buys a list and gets a good deal.

The thing about buying lists is that they have no relationship with you so when you first email them, many of them will unsub instantly. I know that if I was on someones list and then all of a sudden I received an email from that new owner, I would immediately unsub because to me, my personal information has been compromised.

Just the way I look at it.

Kelvin

Personally, I think it's a waste of money.

If you have money to spend on list building, spend it on solo ads.

Some of you may not be familiar with InfoUSA? They have been in the direct mail business for a long, long time and they are a "Name Brand." I know for a fact that I am not the only Warrior here who uses them to great effect.


What you should be aware of is that you may not get the results you may be imagining, if you think you will make your money back quickly. It is an investment, not a magical formula. If you are aware of that, then yes, it is a good idea, and a good way to build a targeted list quickly.

I've heard of people having success with list that they didn't build personally just a FEW times; And all of these guys were scraper/scripting wizards who scraped Google for much MUCH more than 7,000 leads -- And, I'm sure they were stepping a little too close to the spam line in the process.

If you have $500 that you want to burn, my recommendation would be to spend that on advertising/banner ads, and send that traffic to a squeezpage.

If you have your follow-up sequence set up well enough, you'll probably get much more "bang" for your buck.

InfoUSA is a reputable company and if you are looking for people to sign up for a list you may be very pleased with your purchase. If you are looking for those people to immediately buy, you will most likely be disappointed. Very few people are willing to buy something the first time they see it. Again, if you get them on a list, and then send them good information, you may end up with a very targeted, very responsive buying list. I've actually ordered from InfoUSA in year's past and found them to provide good leads (at least they did then) in the sense that the people were interested in information.

No don't do it. Build your own list of 5,500, and you will profit like madly.

I believe for that price it could be used in other ways, perhaps see if there is a smaller purchase you can make with them to see what kind of results you get. Then try with the larger more expensive option.

Hmmm... $700 for 5500 targeted leads. If you do decided to test this, I would send them to a squeeze page first and offer them a free guitar/music instrument resource (e-book, tutorial, etc.) to get their emails. That way you're building your own list for this niche. If they don't opt-into your list, redirect the traffic straight to your amazon store like you would have done in the first place.

Now if your squeeze page say converts at 30%. Then you pretty much built an instant list of about 1650 subscribers essentially for $700 plus a chance to make sales in your amazon store. So your cost is only $0.42 per targeted subscriber into your list!

Then you can have an autoresponder sequence to your list and keep on marketing to them to go back to your amazon store, send them special offers, let them know of new products, provide additional valuable info, etc. You're then building familiarity with your list and trust over time, and most likely will become more responsive with your recommendations.

If you are set on going that route then you'll want to start
with a small sample as possible before you launch out in
spending the big money. If that is the smallest size list
they are willing to mail out to then be sure that your
budget can accommodate losing that amount of money.

As indicated above there are cheaper routes but sometimes
you do have to spend to get a breakthrough.

-Ray Edwards