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Aweber vs FeedBurner? Spam Complaints?

by Melvin P
3 replies
I've been working with Aweber for about a month now, trying to bring down my spam complaint rate (currently 0.28% - 0.40%). We've made a lot of changes to bring down the complaint rate but it looks to me that its not going to go down from what its currently at... I'm thinking that it's the niche/market that I'm in.

The folks at Aweber have been very nice in working with me, but they have advised me that the acceptable complaint rate should be under 0.1%, and if I do not bring this down my account is at risk of being suspended.

I've looked at all my competitors in this same niche and I would say 90% of them are using FeedBurner for their eMail marketing.

My question is does FeedBurner handle spam complaints differently then Aweber? If you are using FeedBurner, have you had any issues?

I've been looking in FeedBurner's FAQ's and documentation for their Spam Complaint policy and I cant find anything?

Any help would be greatly appreciated!!
#aweber #complaints #feedburner #spam
  • Profile picture of the author davidtong
    Hmm, I'm not certain as to what you're sending to your subscribers but FeedBurner is practically just an RSS emailer... If you're sending your website's post content via Aweber blog broadcast and your readers are flagging it as spam, maybe they're already receiving RSS updates and they're seeing duplicate emails all the time.

    I've seen that happen to my readers before and I've just turned off blog broadcast on Aweber and just rely on Feedburner to send blog RSS emails while using Aweber to send out a more customized summary of a week's post as well as reader interaction/sales mails via Aweber less frequently.
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  • Profile picture of the author tim_buchalka
    I dont think Feedburner is a fully fledged auto responder service. Yes you can publicize mailouts but you are comparing apples vs oranges.

    I think you can setup a message for when/if they subscribe to your blog, but not sure if you can add auto responder messages on a scheduled basis, or to send out new messages to all subscribers,etc.

    Worth a try maybe.

    I would look at the style of what you are writing in your auto responders. Whilst it could be a result of the niche, it may also be you are perhaps doing too much selling in the messages.

    Try sending out one or a few mailouts with nothing but great information and not even remotely trying to sell something and see if the spam percentage goes down.

    I'm better it will, and this will then let you know that you need to tone it down a bit. Or leave the tone as it is, but mix it up with messages just giving great content in between the more "sales orientated" mailouts.


    Good luck!

    Cheers
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  • Profile picture of the author limerickbob
    Are you using double opt-in or single?
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