I work the offline crowd and I've convinced my clients to use Direct Mail campaigns, media buys such as Banner Ads and those 300x250 digital display ads. We do other stuff but those are just a few.
I had my clients in the top 3 spots on Google, many were #1 yet still little traffic. I think many have a belief that if you can get your client to #1 they'll be making tons of money. I can tell you that ain't going to happen for most business niches in most cities. Don't get me wrong, some will do ok but for the most part it ain't what we are led to believe.
Now I get guaranteed traffic and consistent results by using alternative methods.
I gave up the Google game about a year ago, tired of all the bitch slapping from Google. I'm sure some of you are making a killing but I'd say it's safe to say 90% of you are not making much dinero and still chasing that dream.
I can tell you it's a lot less stressful not having to deal with Google. Now I have the CONTROL. I control what mail campaign we do, I control what banner ads to buy for my clients.
I also make more money than just doing SEO. I'm also more diversified and can ramp up traffic anytime I choose. I've noticed that my clients are happier also and they don't ask goofy questions all the time about their stupid rankings. It's like we forgot they even had a website.
Google can kiss my ***
There's other ways to do this guys, that's all I'm saying.