Me and my friend are going to write an ebook about the strategies used to become successful investing in the stock market. Now, we know how to do keyword research and pick a domain name, but we do not know how we should set up our site. I know wordpress is easy to use, but we do not want to set up an authority blog.
We are interested in email marketing as well, so we were considering letting people download a free chapter of the ebook in exchange for their email address. So, we are wondering how we should set up our website - more specifically what the homepage should be.
Should the homepage be a squeeze page (or something like a squeeze page) offering the free chapter in order the build our list, and once the visitors are added to the list, promote the ebook and provide links to the ebook sales page (which would be located in some subfolder in the site structure)?
Or should the homepage be a long sales letter pre-selling the ebook and try to convert customers right from the homepage? (The method used by MANY ebooks and software found on clickbank)
The perfect website (in our minds) would be one that built a list, but also pre-sold the ebook. How should we set up the site structure so we can do both? (Preferable with both a squeeze page/squeeze "text box" and a sales letter. I am sure Wordpress (probably with some custom templates/plugins like Thesis) can accomplish this. We are just not sure how. Thanks!
EDIT: We were also considering using Wordpress for our site and posting a few keyword-based articles (probably around 10 articles which we wrote) on it to generate traffic and help with google rankings. However, how should we implement both the squeeze page/box to build our list and the sales letter for the ebook? Is there a custom theme that can accomplish this? Or would doing one or the other work better?